Martin County

North CarolinaPopulation: 21,992
77
/100
Strong Buy
#30 of 1,000 counties
#2 in North Carolina (100 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated August 8, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$131,892
Median Home Price
42% below national median
$7,969/mo
Est. Rent
Based on regional data
6.04%
Rent-to-Price Ratio
Estimated from price data
+$0
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Martin market analysis

Martin County, NC sits at a median home price of $131,892, which makes it one of the most affordable entry points in the state. The affordability index of 100 and a national percentile rank of 96th out of 1,000 counties confirms this is a genuinely cheap market by any national standard. The county scores 80 on appreciation and 100 on affordability, but the cash flow score comes in at 0, which is the honest signal this data is sending: the model lacks sufficient rent and cap rate data to underwrite a cash-on-cash return with confidence. What we can say is that at $131,892, the price-to-rent relationship would need a monthly rent of roughly $1,099 to hit a 1% rule threshold, and whether Martin County rents clear that bar is a question the investor needs to answer through local rent comps before committing capital. The 3.15% year-over-year home price gain is modest, not a growth story that speaks for itself, but it is positive and suggests the floor is holding.

This market is most naturally suited to a value-add or deep-affordability buyer who can acquire assets well below national medians and manufacture cash flow through renovation or creative management rather than relying on market rents to do the work. At a $26,378 down payment on a conventional 20% structure at 6.85%, the entry barrier is low by any standard. The appreciation score of 80 is notable for a county this small and cheap, suggesting the model sees some price trajectory here, but the stability score of 50 tells you this is not a set-it-and-forget-it market. An investor who needs predictable, hands-off cash flow from a stabilized asset should look elsewhere. One who can tolerate thinner, more variable returns in exchange for an extremely low basis and some upside optionality may find the math workable.

The economic context matters here because Martin County has a population of only 21,992, which is small enough that a single employer or sector shift can move the rental market materially. The data does not include specific economic anchors for this county, so no employer names or industry concentrations can be cited. What the size of the population does tell you is that liquidity is limited: the pool of qualified tenants is smaller, and the pool of buyers when you eventually want to exit is smaller too. That illiquidity risk is real and should be priced into your return expectations from day one.

On carry costs, the combined monthly tax and insurance estimate of $123 is a genuine tailwind at this price point. The state-average effective property tax rate is 0.84%, which the Tax Foundation flags as a normal rate for North Carolina. It is neither a flag nor a gift, just roughly in line with the state average, though the data explicitly notes that actual county and township rates may differ. At $1,108 annually in estimated property taxes and $369 in estimated insurance, the combined annual carry for taxes and insurance is approximately $1,477. On a sub-$132,000 asset, that is a manageable fixed-cost burden, and it compares favorably to many coastal or high-tax markets where insurance alone can run multiples of that figure.

The primary risk in Martin County is concentration and scale. A 21,992-person county with no named economic anchors in the data is exposed to demographic drift, employer departures, and thin rental demand in ways that larger markets are not. The stability score of 50 reflects this directly. Investors should not assume population will grow or that rent increases will be easy to push through in a market this size. Vacancy is not cited in the data and should not be assumed to be low; in small rural counties, a single tenant turnover can meaningfully affect annual returns. Regulatory risk is not flagged in the data.

Among the neighboring counties provided, Martin's $131,892 median is the second lowest, sitting just above Northampton County at $115,952, which carries a slightly higher overall score of 78 versus Martin's 77. If pure entry price is the priority, Northampton deserves a parallel look, though the difference in score is marginal. The three neighbors with rent data available, Davidson, Cherokee, and Cumberland, all carry median home prices in the $227,000 to $274,000 range and rent-to-price ratios between 6.57% and 7.50%. Those ratios are useful context: if Martin County's rents can support a comparable ratio, the lower price basis could produce comparable or better cash flow on a smaller dollar outlay. Cumberland County's 7.50% ratio and $227,591 median represents the most cash-flow-oriented of the neighbors with available data. Choose Martin over its neighbors when your strategy is built around minimum capital deployed and maximum price-per-dollar optionality, not when you need proven rent density or an established landlord ecosystem.

Last analyzed August 8, 2026. Based on the latest available Zillow and Census data for Martin County.

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Score Breakdown

Overall Investment Score
77/100
77
Cash Flow(30%)
0/100

Rent data not available for cash flow calculation.

Appreciation(25%)
80/100

Based on 3.1% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
100/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes

Challenges

  • -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
  • -Limited rent data (estimates used)

Economic Indicators

Population
21,992
Median Income
Data pending
Unemployment Rate
Data pending
Price-to-Income
Data pending

Who this market fits

Skip if
  • You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
NorthamptonNC
78$115,952Est. pendingStrong BuyView
CurrentMartinNC
77$131,892Est. pendingStrong Buy
PerquimansNC
68$264,692Est. pendingBuyView
DavidsonNC
65$264,061$1,4466.57%BuyView
CherokeeNC
62$274,117$1,6257.11%BuyView
CumberlandNC
61$227,591$1,4227.50%BuyView

The Bottom Line

Strong BuyMartin is a strong buy market with excellent fundamentals for buy-and-hold investors.

Martin County in North Carolina scores 77/100, ranking #30 of 1,000 US counties (top 4%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.

Monthly Cash Flow
+$0/mo
Cap Rate
0.0%
Cash-on-Cash
0.0%

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Frequently asked questions

Martin County ranks 30th out of 1,000 counties nationally (96th percentile) and 2nd in North Carolina, making it one of the top markets in the country for real estate investors.

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