Bradley market analysis
Bradley County, Arkansas sits at a median home price of $101,994, down 5.1% year-over-year, with an affordability index of 100, the highest possible score in this dataset. That price level is extraordinarily low in absolute terms, but the cash flow score of 0 and a cap rate that the data does not support calculating from the provided figures signal that cheap entry price alone does not translate into returns here. The appreciation score of 15 out of 100 confirms what the price decline already suggests: this is not a market where you buy and wait for equity growth. With overall and stability scores of 51 and 50 respectively, Bradley lands at the 27th national percentile across 1,000 counties, ranking 44th out of 74 Arkansas counties. That positioning places it squarely in the middle of a state that is itself not a high-appreciation market, and the declining home values make the appreciation thesis actively difficult to underwrite.
The investor profile best suited here, if any, is a hyper-local cash-flow operator who already knows this market intimately, and even that profile requires caution. The cash flow score of 0 means the model does not support a cash-flow positive underwrite at standard assumptions, which is a meaningful red flag given that the purchase price is roughly $102,000. When a county is this affordable and still cannot clear a cash-flow threshold, the implication is that rents are extremely low in absolute dollar terms, demand is thin, or both. A pure appreciation buyer has no case here given a 5.1% price decline year-over-year and an appreciation score of 15. A value-add operator looking for distressed assets at low cost basis could theoretically find opportunities, but would need to source rents and vacancy data independently before committing, since the model does not validate returns even at this entry price.
No economic anchor or employer data was provided for Bradley County, so no claims can be made about job stability or demand drivers from that angle. What the population figure does communicate is that at 10,461 residents, this is a small rural county. Small population markets carry inherent concentration risk: a single employer exit, a demographic shift, or a loss of a major local institution can meaningfully move vacancy rates in a way that a larger metro absorbs more gradually. Investors who have experience in rural Arkansas markets and have boots-on-the-ground knowledge of local rental demand will be better positioned to assess whether rentable properties here actually lease, and at what rent levels.
On carry costs, the tax and insurance picture is a genuine tailwind. Arkansas's state-average effective property tax rate of 0.62% is low, flagged accordingly in the data, and at a $101,994 purchase price that translates to $632 annually in property taxes. Combined with $490 in annual insurance, the monthly tax and insurance burden is approximately $94. That is one of the lowest combined figures you will see at any price point, and it meaningfully reduces the baseline carrying cost of holding a property here. The caveat worth keeping in mind is that 0.62% is a state-average estimate from Tax Foundation 2024 data, and actual county and township rates in Bradley may differ, so pull the county assessor's figures before finalizing any underwrite. Even with that caveat, the cost structure at the carry level is as favorable as it gets.
The primary risks here are thin demand, population scale, and declining prices. A 10,461-person county with falling home values and a cash flow score of zero does not have an obvious mitigant for any of those three. There is no data provided to assess regulatory risk or vacancy rates, so those cannot be quantified, but the market size alone warrants a conservative vacancy assumption in any model you build.
Compared to the neighboring counties provided, Bradley is the second-cheapest entry point after Saint Francis County, AR at $78,280. Saint Francis has a marginally lower overall score of 50 versus Bradley's 51, making them functionally equivalent on the model's output despite the $23,700 price difference, which raises the question of whether Saint Francis offers a better risk-adjusted basis. On the other end, Clay County at $116,450 and an overall score of 53, and Boone County at $221,037 also with a 53, both score higher while offering different price-to-opportunity tradeoffs. Boone County at more than double Bradley's price but with a higher score suggests that additional capital is buying meaningfully better market conditions there. Bradley makes the most sense relative to its neighbors only if an investor has a specific local opportunity, a verified rent roll, or an existing portfolio in the area that creates operational leverage. If you are entering Arkansas for the first time and evaluating these counties side by side, Clay or Boone County warrants a closer look before committing to a market where the model cannot confirm returns at any price.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -5.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-5.1% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Bradley County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Bradley County in Arkansas scores 51/100, ranking #575 of 1,000 US counties (top 73%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.