McPherson County
Market Snapshot
McPherson market analysis
McPherson County sits at a gross rent-to-price ratio of 5.73%, which places it squarely in appreciation territory rather than cash-flow territory. The 3.72% cap rate confirms that story: at a $227,433 median purchase price and $1,086 median monthly rent, the income simply does not cover the cost of capital at today's rates. Running a standard 20% down ($45,487) with a 6.85% mortgage produces a monthly payment of $1,192, and once you layer in the $380 in estimated operating expenses, the model spits out negative $486 per month and a cash-on-cash return of -11.15%. That is not a rounding error or a conservative assumption; it is the arithmetic reality of buying here at market prices with conventional financing in the current rate environment. The one number working in the bull case is the 4.19% year-over-year home price appreciation, which scores an 84 out of 100 on this tool's appreciation scale and puts McPherson in the 70th percentile nationally out of 1,000 counties analyzed.
The investor this county suits is not a cash-flow buyer. Anyone underwriting to replace W-2 income with rental distributions in year one should stop here and look elsewhere. McPherson makes sense for an appreciation-focused buyer who can subsidize carry costs from other income, or for an operator who can find assets meaningfully below the $227,433 median and manufacture equity through renovation before the cash-flow math tightens further against them. The affordability index of 81 and the relatively accessible median price do leave some room for value-add plays, but the 56-out-of-100 cash-flow score and the negative cash-on-cash return make clear that the margin for error is thin. Stability scores a 50, which warrants caution for anyone expecting a smooth, low-vacancy landlord experience without doing deeper local diligence.
On carry costs, the combined monthly tax and insurance burden here runs $377 on a median-priced asset, based on a 1.41% state-average effective property tax rate and a 0.58% insurance rate. To be precise, the 1.41% figure is a state-average estimate from Tax Foundation 2024 data, and your actual county or township rate may differ. That said, 1.41% falls in the normal range and is not the underwriting landmine you encounter in Illinois or New Jersey. At $267 per month in estimated taxes and $110 in insurance, these costs are already baked into the $380 expense figure above, but it is worth isolating them because they represent the largest single expense category and they do not move with vacancy or market conditions the way other line items do.
The comparison to neighboring counties sharpens the investment case considerably. Crawford County, with a $130,736 median price and a rent-to-price ratio of 8.59%, is the most obvious cash-flow alternative in this peer group. At nearly 1.5 times McPherson's ratio, Crawford produces meaningfully better income relative to acquisition cost, and its lower price point reduces the equity at risk. Wyandotte County at $201,014 median and a 7.34% ratio is another option that clears the cash-flow hurdle more comfortably while still sitting in a metro-adjacent market. Riley County prices out higher at $261,211 with a 6.15% ratio, making it harder to pencil than McPherson on cash flow while offering slightly better income yield than the raw price would suggest, likely driven by the presence of Kansas State University in Manhattan. Cherokee County at $122,982 and Jewell County at $107,843 represent even deeper discount markets, though the absence of rent data for both makes it difficult to compare them on yield. McPherson's 84 appreciation score is the highest in this peer group, and all five neighbors carry overall scores between 65 and 67, essentially identical to McPherson's 66. The case for choosing McPherson over its neighbors comes down to one thing: if your primary thesis is price appreciation and you are comfortable subsidizing monthly carry, McPherson's 4.19% annual price growth justifies the premium. If you need cash flow to service the investment, Crawford or Wyandotte will produce a materially better outcome on the numbers provided.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $170,575 | -$188/mo | 5.0% | -5.8% |
Median typical MLS deal | $227,433 | -$486/mo | 3.7% | -11.2% |
125% of median newer / premium | $284,291 | -$784/mo | 3.0% | -14.4% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.73% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 4.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$486/mo)
- -Negative leverage (cap rate 3.7% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
McPherson County in Kansas scores 66/100, ranking #233 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental loses about $486/month; the 5.73% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like McPherson with stronger cash flow
Cheaper alternatives to McPherson
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Frequently asked questions
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