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MarketsMarket MapMadison, WI
Metropolitan Area

Madison, WI

Wisconsin0
50
/100
Hold
#722 of 894 metros
Top 81% nationally for investing

Market Snapshot

$452,769
Median Home Price
78% above national median
$1,683/mo
Median Rent
22% above national median
4.46%
Rent-to-Price Ratio
Top 85% nationally
-$1,279
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Price History

Median Home Price

Median Rent

Trend based on YoY growth rate. Source: Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$452,769
Down Payment (20%)$90,554
Loan Amount$362,215
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,683
Monthly P&I-$2,373
Est. Expenses (35%)-$589
Net Cash Flow-$1,279/mo
2.9%
Cap Rate (all cash)
-14.7%
Cash-on-Cash Return
4.46%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.9% cap rate. All-cash buyers may see better returns.

* Based on metro-wide median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Individual counties and properties vary significantly.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
50/100
50
Cash Flow(30%)
37/100

Based on 4.46% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
77/100

Based on 3.0% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Based on 0.0% population growth. Growing areas indicate economic stability.

Affordability(20%)
35/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow metro-level home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. This metro score represents area-wide averages; individual counties may vary significantly.

Investment Outlook

Strengths

  • +Low unemployment (0.0%)

Challenges

  • -Below-average rent-to-price ratio (4.46%)
  • -Negative cash flow at typical financing (-$1,279/mo)
  • -Negative leverage (cap rate 2.9% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Counties in Madison, WI

County data is being compiled for this metro area.

Compare to Similar Metros

Metro AreaVerdict
Athens, OH
Athens, OH
70$188,414$9295.92%BuyView
North Wilkesboro, NC
North Wilkesboro, NC
70$226,306$1,2476.61%BuyView
Roswell, NM
Roswell, NM
70$175,140$1,3269.09%BuyView
Forest City, NC
Forest City, NC
70$223,493$1,1836.35%BuyView
Ardmore, OK
Ardmore, OK
70$182,709$1,2218.02%BuyView
Current
Madison, WI
50$452,769$1,6834.46%Hold

Rent vs buy in this metro

Rent vs buy in Madison, WIMedian $448,398 · rent $1,817/mo

The Bottom Line

HoldMadison, WI is a neutral market. Consider house hacking or targeting below-market deals in specific counties.

The Madison, WI metro area scores 50/100, ranking #722 of 894 US metros (top 81%). The 4.46% rent-to-price ratio may require targeting specific counties or creative strategies for positive cash flow. Current metro-wide averages make traditional buy-and-hold investing challenging. Consider house hacking, value-add strategies, or drilling down to specific counties.

Monthly Cash Flow
$-1,279/mo
Cap Rate
2.9%
Cash-on-Cash
-17.0%

Ready to Invest in Madison, WI?

Use our investment calculators to run detailed numbers on specific properties, or explore individual counties for more targeted opportunities.

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