Bay County

MichiganPopulation: 103,752
73
/100
Hold
#88 of 1,000 counties
#16 in Michigan (83 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$186,141
Median Home Price
19% below national median
$1,018/mo
Median Rent
30% below national median
6.56%
Rent-to-Price Ratio
Top 36% nationally
-$314
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Bay market analysis

Bay County sits at a gross rent-to-price ratio of 6.56%, which puts it squarely in the middle of the cash-flow-to-appreciation spectrum, leaning appreciably toward the appreciation side. The 4.27% cap rate tells the cleaner story: at a 6.85% financing rate, debt service alone overwhelms the income, producing a modeled cash-on-cash return of -8.8% on a 20% down payment. Monthly mortgage comes in at $976 against $1,017 in median rent, leaving essentially nothing for expenses before a single dollar of vacancy, maintenance, or management is counted. The modeled cash flow after estimated expenses is -$314 per month, which means a leveraged hold requires a conviction view on appreciation, not income. That conviction has some recent support: home prices in Bay County grew 6.54% year-over-year, and the affordability index of 90 (below the 100 baseline) suggests buyers still have room to absorb price gains, which tends to sustain upward pressure on values. The county ranks 88th nationally out of 1,000 counties scored, landing in the 89th percentile overall, with its appreciation score of 91 doing most of the heavy lifting.

The investor profile this county fits is not a cash-flow buyer. A pure income investor running the numbers at current financing rates will find Bay unworkable without a substantially below-market acquisition, seller financing, or a meaningful rent-bump thesis on a value-add asset. Where Bay does make sense is for the appreciation-oriented buyer who can carry a modest monthly deficit, particularly one who sources properties below the $186,000 median or brings a larger down payment to reduce debt service. The affordability score of 90 is a meaningful data point here: in markets where the median home is still accessible to a broad pool of local buyers and renters, price floors tend to hold better in downturns, which matters for an investor accepting near-zero current income in exchange for long-run equity growth. Value-add operators who can push rents above the $1,018 median through renovation or repositioning are the other viable buyer type, since even a $150 to $200 rent increase changes the cash-flow math materially on a $186,000 basis.

The carry costs deserve direct underwriting attention. Property taxes in Michigan run at a 1.54% state-average effective rate, which is flagged as high, and that translates to an estimated $2,867 in annual taxes on a median-priced asset. Combined with $484 in annual insurance, the blended monthly tax-and-insurance load is $279, accounting for the majority of the $356 in estimated monthly expenses in the model. At 1.54%, the tax rate is high enough that it should sit on its own line in any underwrite rather than being buried in a generic expense ratio, and investors should pull actual township-level millage rates for any specific parcel before closing, since the 1.54% figure is a state-average estimate from Tax Foundation 2024 and county or township rates can deviate materially in either direction.

The stability score of 50 is the number that warrants the most scrutiny. It is the weakest score in Bay County's profile by a considerable margin, and it suggests vulnerability to economic or demographic volatility relative to peer markets. A 103,752-person county in Michigan's Tri-Cities region is not a high-growth population center, and investors concentrating here in volume are exposed to demand shifts if local employment softens. No economic anchor data was provided for this county, so employment base and major employer concentration cannot be assessed from the available inputs.

Compared to its neighbors, Bay County's positioning is nuanced. Saginaw County offers a 7.74% rent-to-price ratio against a $164,000 median price, which is a meaningfully better entry point for income-focused investors and likely produces a less negative or even slightly positive cash flow at similar financing terms. Midland County's 7.86% rent-to-price ratio on a $230,644 median is the highest ratio in the comparison set, suggesting Midland may carry its own price better for cash-flow buyers despite the higher absolute entry cost. Genesee County at $185,183 is nearly identical in price to Bay but posts a 6.98% ratio, a slight edge in income yield. Huron and Keweenaw counties are priced similarly to Bay with less rental data available for comparison. The clearest takeaway is that an investor whose primary objective is current income should look at Saginaw or Midland before Bay. Bay earns the allocation when the thesis is appreciation, affordability headroom, and a county-level price-growth trajectory that has been running at 6.5% annually, and where the investor has the balance sheet to carry a deficit and the patience to let equity do the work.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Bay County.

Scenario comparison

Same $1,018/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$139,605-$70/mo5.7%-2.6%
Median
typical MLS deal
$186,141-$314/mo4.3%-8.8%
125% of median
newer / premium
$232,676-$558/mo3.4%-12.5%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$186,141
Down Payment (20%)$37,228
Loan Amount$148,913
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,018
Monthly P&I-$976
Est. Expenses (35%)-$356
Net Cash Flow-$314/mo
4.3%
Cap Rate (all cash)
-8.8%
Cash-on-Cash Return
6.56%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.3% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
73/100
73
Cash Flow(30%)
66/100

Based on 6.56% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
91/100

Based on 6.5% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
90/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+6.5% YoY)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$314/mo)
  • -Negative leverage (cap rate 4.3% < mortgage rate 6.9%)

Economic Indicators

Population
103,752
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Institutional or out-of-state investors who target appreciation markets
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
HuronMI
74$198,226Est. pending—BuyView
SaginawMI
74$164,018$1,0597.74%BuyView
CurrentBayMI
73$186,141$1,0186.56%Buy
KeweenawMI
73$196,365Est. pending—BuyView
MidlandMI
72$230,644$1,5117.86%BuyView
GeneseeMI
72$185,183$1,0776.98%BuyView

Section 8 in Bay County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldBay scores well overall, but a typical leveraged buy-and-hold loses $314/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Bay County in Michigan scores 73/100, ranking #88 of 1,000 US counties (top 11%). At 20% down and current rates, a median-priced rental loses about $314/month; the 6.56% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-314/mo
Cap Rate
4.3%
Cash-on-Cash
-8.8%

Related markets

Frequently asked questions

Bay County's average cap rate is 4.27%, which indicates moderate cash flow potential for rental investors in this Michigan market.

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