Mercer County
Market Snapshot
Mercer market analysis
Mercer County lands in the 86th percentile nationally out of 1,000 counties scored, with an overall score of 72 and a standout appreciation score of 84. Median home prices sit at $241,857, up 4.39% year-over-year, which is a meaningful real gain in a county of this size and price range. The investment estimate data does not include a populated cap rate or cash-on-cash return, which means this is not a market where the numbers pencil cleanly on a pure yield basis. The cash flow score of 0 confirms that. The appreciation score of 84, however, tells you where the value proposition actually lives: this is a price-growth market, not an income market, and you should underwrite it accordingly.
That profile points to a specific type of buyer. An appreciation-oriented investor who can carry the asset without leaning on monthly cash flow will find the 4.39% annual price movement, on a $241,857 base, meaningful over a five-to-ten year hold. A cash-flow buyer should look elsewhere. The affordability index of 78 is moderately constrained, which means entry is accessible relative to income but not cheap enough to generate the spread required for strong yields at a 6.85% interest rate. Value-add operators may find opportunity if they can source off-market at a discount to the median, but the county's small population base of 8,366 limits the depth of that pipeline.
No economic anchors or employer data were provided for Mercer County, so no conclusions can be drawn here about the specific drivers of rental demand or job market stability. What the stability score of 50 does signal is that this market carries meaningful cyclical exposure. A score at the midpoint of the range suggests neither a highly insulated economy nor a highly volatile one, but investors should not assume the appreciation trend is immune to commodity or energy cycles that often influence North Dakota counties.
On carry costs, the combined monthly tax and insurance estimate comes to $268, using a state-average effective property tax rate of 0.98% and an insurance rate of 0.35%. That $268 figure is a real line on your underwrite, not a rounding error, especially when cash flow is already thin to zero. The 0.98% rate carries a "normal" flag, so it is not a material headwind or tailwind on its own. That said, the Tax Foundation figure is a state-average estimate, and actual county or township rates in Mercer can differ, sometimes materially, so pull the county assessor data before finalizing your numbers.
The primary risk in Mercer is scale. At 8,366 residents, the rental market is thin. A handful of vacancies, one large employer adding or cutting housing, or a single bad tenant cycle can move your portfolio metrics in ways that would be absorbed quietly in a larger market. Concentration risk is real here. Regulatory and demographic risk data were not provided, but the small population base alone demands that any investor model conservative absorption timelines and maintain adequate reserves.
Against its neighbors, Mercer at $241,857 and an overall score of 72 compares well. McKenzie County prices out significantly higher at $356,622 with a score of 71, meaning you pay more for marginally less composite score. Mountrail County is close in both price ($236,745) and score (73), making it the nearest comparable. Oliver County, at $244,648 and a score of 74, edges Mercer slightly on score at nearly identical price, so if you are choosing between the two, Oliver deserves a close look unless Mercer-specific factors like existing relationships or inventory access tip the decision. Ransom and Ramsey Counties score lower (71 and 70 respectively) and carry lower price points, which could favor cash-flow buyers who prioritize entry price over appreciation. Choose Mercer when your thesis is appreciation-led, your hold period is long enough to weather a demand cycle, and you are not dependent on day-one yield to service the carry.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 4.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
Mercer County in North Dakota scores 72/100, ranking #113 of 1,000 US counties (top 14%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
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Rent vs buy in North Dakota cities
Frequently asked questions
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