Cleveland market analysis
Cleveland County sits at a rent-to-price ratio of 0.067, which lands it squarely in the middle of the cash-flow spectrum. That ratio translates to a 4.33% cap rate, a figure that covers debt service in an all-cash scenario but gets compressed quickly once financing enters the picture. Run the standard 20% down at 6.85% and the mortgage alone costs $1,316 per month against median rent of $1,396. Add the $489 in estimated monthly expenses and you are looking at a negative $409 monthly cash flow and a cash-on-cash return of -8.5%. That is not a rounding error; it is a structural gap between where rents are and where financing costs currently sit. Home price appreciation offers limited near-term offset: the year-over-year gain of 0.6% is effectively flat in real terms. Cleveland scores 67 on cash flow and 56 on appreciation in this tool's composite, placing it closer to the cash-flow end of the spectrum but not delivering on that promise at current interest rates. The affordability index of 76 is the one genuinely favorable number, suggesting the county remains accessible relative to national benchmarks, which matters for long-term tenant demand but does not fix today's debt-service math.
The investor best positioned for Cleveland County is a value-add operator or an all-cash buyer who can sidestep the financing problem entirely. At a 4.33% cap rate, an unleveraged buyer clears roughly $10,833 annually on a $251,085 asset before capex, which is thin but positive. Someone buying below median, renovating, and pushing rents above the $1,396 midpoint has a real path to workable returns because the affordability index of 76 signals there is demand headroom: tenants can pay more here than current median rents reflect if the product justifies it. A pure appreciation play is harder to defend with 0.6% annual price growth; that number does not support a thesis built on equity accumulation. A cash-flow buyer using leverage at current rates should either wait for rate improvement or negotiate meaningfully below the $251,085 median to change the unit economics.
Cleveland County is home to the University of Oklahoma in Norman, which anchors a sizable and relatively stable employment and enrollment base. A major research university creates recurring rental demand from graduate students, faculty, and university staff, a tenant pool that replenishes annually and tends to be less sensitive to local private-sector economic cycles. That institutional anchor supports occupancy stability in a way that purely industry-dependent markets do not, and it is part of why the county's population of 295,060 holds a density that sustains rental demand across multiple property types, from single-family homes to smaller multifamily.
The combined monthly tax and insurance burden of $339 is already baked into the $489 estimated expense figure, but it is worth isolating. Oklahoma's state-average effective property tax rate is 0.9%, flagged here as normal, and the insurance rate of 0.72% annualizes to $1,808 on a $251,085 property. Oklahoma's tornado and severe weather exposure is a real cost driver on the insurance side, and that 0.72% reflects it. Neither rate is a dealbreaker, but the $339 monthly combined figure consumes nearly a quarter of gross rent at the median, which matters when your total expense load already exceeds your net operating income on a leveraged basis. As always, the 0.9% is a state-average estimate; actual county and township rates may differ and should be confirmed before closing.
The primary risk in Cleveland County is concentration around a single economic anchor. If University of Oklahoma enrollment contracts, changes its on-campus housing policy, or faces funding cuts, rental demand in Norman takes a direct hit with limited private-sector diversification to absorb it. Regulatory risk is not flagged in the available data, but university-adjacent markets sometimes attract local rent-stabilization interest or owner-occupant pressure that can affect investor-grade inventory over time. The county's stability score of 50 is the weakest in the composite and likely reflects this single-anchor exposure alongside the flat appreciation environment.
Compared to its neighbors, Cleveland County offers a middle path that is not obviously superior on any single dimension. Oklahoma County to the north carries a higher rent-to-price ratio of 0.071 against a lower median price of $219,315, which makes it the sharper cash-flow option if you are chasing yield, though its overall score of 61 is marginally lower. Rogers County is more expensive at $276,536 with a rent-to-price ratio of 0.068, nearly identical to Cleveland's 0.067, so it offers no cash-flow advantage at higher absolute cost. Garvin and Ottawa counties come in under $150,000, which opens up the possibility of positive cash flow even at current rates, but both carry lower scores and likely thinner liquidity and tenant pools. Sequoyah County scores 64, the highest among the neighbors, but without rent data it is hard to evaluate the cash-flow case. Cleveland's differentiator over Oklahoma County is the University of Oklahoma anchor providing tenant stability; the case for choosing Cleveland over Rogers is harder to make at current prices unless you are specifically targeting the Norman student and staff rental market. An investor indifferent to that specific demand driver would get better ratio economics in Oklahoma County at a lower entry point.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $188,314 | -$80/mo | 5.8% | -2.2% |
Median typical MLS deal | $251,085 | -$409/mo | 4.3% | -8.5% |
125% of median newer / premium | $313,856 | -$738/mo | 3.5% | -12.3% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.67% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.6% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (6.67%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$409/mo)
- -Negative leverage (cap rate 4.3% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Cleveland County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Cleveland County in Oklahoma scores 62/100, ranking #316 of 1,000 US counties (top 40%). At 20% down and current rates, a median-priced rental loses about $409/month; the 6.67% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Cleveland with stronger cash flow
Cheaper alternatives to Cleveland
Head-to-head comparisons
Average rent by city in Cleveland County
- Average rent in Norman$1,367/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.