Woodward market analysis
Woodward County posts a gross rent-to-price ratio of 12.98%, which is exceptionally high by any reasonable benchmark. Paired with an 8.43% cap rate and a cash-on-cash return of 9.31% at 20% down and a 6.85% interest rate, this market sits firmly at the cash-flow end of the spectrum. The model underwrites to $249 per month of net cash flow on a $139,482 purchase, after a $731 mortgage and $528 in estimated monthly expenses. Year-over-year home price appreciation is running at 4.03%, which is a respectable secondary benefit, but the return profile here is driven by income, not equity. The median home price of $139,482 against median rent of $1,508 is the rare combination that makes a deal work on a spreadsheet without heroic assumptions.
That profile makes Woodward a natural fit for the cash-flow buyer who needs current income and is not willing to wait years for appreciation to rescue a thin yield. The numbers also work for a value-add operator willing to buy below median or force equity through renovation, because the rent-to-price ratio provides a wide enough spread to absorb repositioning costs and still exit with yield intact. What this market is not optimized for is the pure appreciation play. A 4.03% price gain is real but unremarkable, and at a population of 20,411, the county lacks the demographic velocity that typically drives sustained price appreciation in larger metros.
The tax and insurance burden here is manageable and not a material drag on the cash-flow thesis. Combined monthly tax and insurance runs approximately $188, based on an estimated state-average effective property tax rate of 0.90% and an insurance rate of 0.72% of value. Oklahoma's insurance costs deserve attention given the state's exposure to severe weather, but at 0.72% the insurance load is already baked into the expense estimate above. The property tax rate is flagged as normal, neither a tailwind nor a headwind, though any investor should confirm actual county and township rates before closing, since the 0.90% figure is a state-average estimate from Tax Foundation 2024 and real-world assessments can diverge.
The primary risk in Woodward is concentration. A population of 20,411 means the local economy is not diversified across dozens of employers and sectors, and a single facility closure or commodity cycle downturn can materially affect occupancy and rent growth. The affordability index is at 100, meaning this market is fully affordable at current prices, which limits downside protection from a purchaser pool that would otherwise step in if prices dropped, but it also caps upside. There is no economic anchor data included in this analysis, so no specific employers or demand drivers can be cited, and any investor who cannot underwrite the local employment base through independent research should treat the stability score of 50 as a genuine warning: this is a small market, and thin liquidity is the cost of entry.
Compared to its neighbors, Woodward is the clear outlier on yield. Comanche County, for example, carries a median home price of $150,944 against median rent of only $1,052, producing a gross rent-to-price ratio of roughly 8.37% and an overall score of 76 versus Woodward's 83. Pawnee County checks in at $170,901 with a score of 74. Kingfisher County, at $225,453, scores 72. Every comparable in the data set carries a higher price and a lower overall score. The investor who should choose Woodward over its neighbors is the one whose primary objective is current cash flow and who accepts the concentration risk that comes with a small-market, single-asset strategy. If the goal is appreciation potential or a market with deeper liquidity and more diversified demand, any of the neighboring counties, particularly Comanche County near Lawton, provides a larger population base, though it does so at a substantially lower yield.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $104,611 | +$432/mo | 11.3% | +21.6% |
Median typical MLS deal | $139,482 | +$249/mo | 8.4% | +9.3% |
125% of median newer / premium | $174,352 | +$66/mo | 6.8% | +2.0% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
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Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 12.98% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 4.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (12.98%)
- +Positive cash flow potential (+$249/mo)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
No significant challenges identified based on current data.
Economic Indicators
Who this market fits
- +Cash-flow buyers: the deal pencils at typical financing
- +First-time investors looking for lower-risk markets
Compare to Nearby Counties
The Bottom Line
Woodward County in Oklahoma scores 83/100, ranking #1 of 1,000 US counties (top 0%). At 20% down and current rates, a median-priced rental clears about $249/month in cash flow, backed by a 12.98% gross rent-to-price ratio.