James City County

VirginiaPopulation: 78,818
51
/100
Hold
#575 of 1,000 counties
#100 in Virginia (133 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$484,205
Median Home Price
111% above national median
$2,160/mo
Median Rent
49% above national median
5.35%
Rent-to-Price Ratio
Top 66% nationally
-$1,135
Est. Monthly Cash Flow
With 20% down at 6.9% rate

James City market analysis

James City County sits squarely in appreciation territory, not cash-flow territory. The median home price of $484,205 against median rent of $2,160 produces a gross rent-to-price ratio of 0.054, which is low. The resulting cap rate of 3.48% confirms what that ratio implies: at a 6.85% financing rate, leveraged buyers bleed cash from day one. The model underwrite shows a monthly mortgage of $2,538, estimated expenses of $756, and a net cash flow of negative $1,135 per month, translating to a cash-on-cash return of negative 12.23% on a $96,841 down payment. The 1.78% year-over-year home price appreciation is real but modest, and the affordability index of 31 out of 100 reflects how far ahead prices have run relative to what tenants can realistically pay. On the national ranking, James City lands at the 27th percentile across 1,000 counties, and 100th out of 133 Virginia counties, which places it firmly in the bottom tier for investment attractiveness on a blended basis.

The math here essentially filters the buyer pool for you. A cash-flow investor running conventional financing should look elsewhere; the negative $1,135 monthly shortfall is not a rounding error that better property selection fixes, it is structural given the price-to-rent relationship. An appreciation buyer with a long hold horizon and the tolerance to carry a deficit has a more defensible case: median prices near $484,000 in a market adjacent to Colonial Williamsburg and within commuting range of Hampton Roads suggest durable demand from a higher-income demographic. The investor most likely to pencil a deal here is either paying all cash to eliminate the carry deficit, or is a value-add operator who can push rents meaningfully above the $2,160 median through renovation, since even a 15% rent premium would shift the monthly picture materially. With an affordability index of 31, pushing rents much harder than that runs into tenant quality and vacancy risk.

Combined monthly taxes and insurance run approximately $424, using the state-average effective property tax rate of 0.82% and an insurance rate of 0.23%. That $424 is already baked into the $756 estimated expenses figure, but it is worth isolating because it represents the floor cost before any maintenance, management, or vacancy reserve. Virginia's 0.82% state-average rate falls in the normal range and is not itself a red flag, though the data carries the appropriate caveat that actual James City County and township assessments can diverge from the state average, so verifying the specific parcel's tax bill before underwriting is standard practice here.

The primary risk in James City is concentration around a single economic identity: Colonial Williamsburg tourism and the College of William & Mary form the backbone of local employment and visitor traffic. That creates a market that can look steady in normal times but has limited diversification if either anchor softens. The affordability index of 31 also means the tenant pool capable of absorbing rent at or above the median is narrower than in more affordable markets, which compresses your upside on rent growth without a corresponding compression on acquisition price. The small population of roughly 79,000 limits the absolute depth of rental demand compared to metro counties of similar price levels.

Against its neighbors, James City actually looks better on the rent-to-price ratio than most. Goochland County prices out at $563,567 with a rent-to-price ratio of only 0.039, and Fauquier County is worse still at $626,968 with a 0.040 ratio, meaning both neighbors demand more capital for less rental income. Powhatan County at $502,404 and a 0.047 ratio is modestly inferior to James City on yield. Sussex County is the outlier: a median home price of $176,888 and an overall score of 52 suggests dramatically different economics, likely oriented toward cash flow rather than appreciation, with trade-offs around population size and economic base that the available data does not fully capture. An investor who already owns in Hampton Roads or the greater Richmond corridor and wants a complementary appreciation-oriented hold might choose James City over Goochland or Fauquier simply because prices are lower while the rent-to-price ratio is comparatively higher. But if the mandate is yield and positive cash flow from day one, none of these neighbors solve that problem: James City with its 0.054 ratio is the best of this particular peer group on income yield, and it still does not cash-flow at conventional leverage.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for James City County.

Scenario comparison

Same $2,160/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$363,153-$500/mo4.6%-7.2%
Median
typical MLS deal
$484,205-$1,135/mo3.5%-12.2%
125% of median
newer / premium
$605,256-$1,769/mo2.8%-15.3%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$484,205
Down Payment (20%)$96,841
Loan Amount$387,364
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,160
Monthly P&I-$2,538
Est. Expenses (35%)-$756
Net Cash Flow-$1,135/mo
3.5%
Cap Rate (all cash)
-12.2%
Cash-on-Cash Return
5.35%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.5% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
51/100
51
Cash Flow(30%)
50/100

Based on 5.35% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
68/100

Based on 1.8% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
31/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (5.35%)
  • -Negative cash flow at typical financing (-$1,135/mo)
  • -Negative leverage (cap rate 3.5% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
78,818
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes

Compare to Nearby Counties

CountyVerdict
FauquierVA
53$626,968$2,0944.01%HoldView
SussexVA
52$176,888Est. pending—HoldView
CurrentJames CityVA
51$484,205$2,1605.35%Hold
GoochlandVA
51$563,567$1,8523.94%HoldView
PowhatanVA
51$502,404$1,9714.71%HoldView
RappahannockVA
50$553,653Est. pending—HoldView

Section 8 in James City County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldJames City is a neutral market. Consider house hacking or targeting below-market deals.

James City County in Virginia scores 51/100, ranking #575 of 1,000 US counties (top 73%). At 20% down and current rates, a median-priced rental loses about $1135/month; the 5.35% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-1,135/mo
Cap Rate
3.5%
Cash-on-Cash
-12.2%

Related markets

Frequently asked questions

The average cap rate in James City County is 3.48%, which is below the national average and indicates a market driven more by appreciation potential than immediate cash flow returns.

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