Langlade market analysis
Langlade County sits at a median home price of $225,826 with year-over-year appreciation of nearly 10%, which is the dominant story here. The cash flow score comes in at zero, meaning the numbers do not support meaningful monthly income at current prices and a 6.85% rate, at least not without significant below-market acquisition or value-add engineering. There is no cap rate or cash-on-cash figure to anchor a yield calculation, which itself signals that this is not a county where you underwrite to income. The affordability index of 82 and a national percentile rank of 86th out of 1,000 counties tell you that this market is still accessible on a purchase-price basis relative to the national field, but accessible entry price does not automatically translate to day-one cash flow when financing costs are high and rents in a county of under 20,000 people are structurally limited by local wage floors.
The investor profile this market suits is an appreciation buyer with a long hold horizon and the patience to carry a property that may break even or run slightly negative in the early years. The 9.96% YoY price gain is real price movement, not a rounding artifact, and it places Langlade in a cohort of smaller Wisconsin counties that have seen rural and semi-rural demand pull prices upward, partly driven by recreational buyers and remote workers seeking lower-cost alternatives to metro areas. A value-add operator could find opportunity here given the affordability entry point of $225,826, particularly if they can identify distressed stock and force equity through renovation, then refinance or sell into that appreciation trend. A pure cash-flow buyer seeking 8%-plus cash-on-cash from day one should look elsewhere in the state.
The county's population of 19,512 sets a hard ceiling on rental demand depth. Langlade is anchored in the Northwoods region of Wisconsin, centered on Antigo, and no economic anchor employer data was provided for this analysis. What that absence tells an investor is that rental demand here is likely diffuse, tied to local services, light industry, healthcare, and seasonal recreation rather than a concentrated employer base that would generate durable, year-round tenant flow. Vacancy risk in thin markets is real even when it cannot be quantified precisely from the available data, and a county at this population scale warrants conservative vacancy assumptions in any underwrite.
The tax and insurance carry cost deserves serious attention. At Wisconsin's state-average effective property tax rate of 1.85%, the annual tax burden on a $225,826 property runs approximately $4,178, or $348 per month, before insurance. Add the estimated annual insurance cost of $519 ($43/month) and the combined monthly tax-plus-insurance load is $391. That figure matters enormously in a market where cash flow scores zero. Combined with a monthly mortgage on a 20% down conventional loan at 6.85%, your fixed carry costs before maintenance, management, or vacancy reserves are substantial. The 1.85% rate is flagged as high, and it earns that designation. Wisconsin's property tax structure is a legitimate underwriting line item, not a footnote, and investors accustomed to lower-tax states like Tennessee or Alabama will feel the difference immediately. The honest caveat here: 1.85% is a state-average estimate from Tax Foundation 2024 data, and actual Langlade County or township-level rates may deviate from that figure, so pull the county assessor's data before finalizing any underwrite.
The primary risk in Langlade is concentration, specifically the concentration of demand in a small population base with limited economic diversification and meaningful seasonality. A market of under 20,000 people where rental demand is partly recreational is inherently more volatile than a market with deep employer anchors and year-round tenant demand. There are no vacancy or crime statistics in the underlying data to quantify this further, but the population figure alone warrants a stress-test assumption of higher vacancy than you would use in a mid-sized metro.
Against its neighbors, Langlade's $225,826 median sits in the middle of the regional peer group. Marinette County ($205,028) and Clark County ($211,676) are cheaper entry points with identical or slightly higher overall scores of 72 and 73, respectively. Lincoln County ($237,321) and Marquette County ($257,231) cost more for the same overall score of 72. Trempealeau County ($279,244) commands the highest price in the group at a score of 73. If your thesis is pure appreciation play at lowest possible basis, Marinette or Clark offer a cheaper entry into the same score tier. You would choose Langlade over those neighbors if you have specific local knowledge, an identified property below median, or a conviction that Langlade's Northwoods recreational profile gives it a demand dynamic that the scores do not fully capture. You would not choose it over Marinette or Clark solely on the headline numbers.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 10.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+10.0% YoY)
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Langlade County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Langlade County in Wisconsin scores 72/100, ranking #113 of 1,000 US counties (top 14%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.