Milwaukee County

WisconsinPopulation: 933,063
66
/100
Hold
#233 of 1,000 counties
#28 in Wisconsin (72 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$286,344
Median Home Price
25% above national median
$1,507/mo
Median Rent
4% above national median
6.32%
Rent-to-Price Ratio
Top 43% nationally
-$522
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Deep-dive analysis

Milwaukee market analysis

Milwaukee County sits at a gross rent-to-price ratio of 0.0632, which translates to an annualized gross yield of roughly 6.3%. That sounds workable until you run the full stack: at a $286,344 purchase price with 20% down and a 6.85% rate, the monthly mortgage alone is $1,501 against median rent of $1,507. The model spits out a cap rate of 4.1% and a cash-on-cash return of negative 9.51%, with estimated monthly cash flow at negative $522. That is not a rounding error, it is a structural feature of the market at current financing costs. Milwaukee scores 63 on cash flow and 82 on appreciation, which tells you exactly where the investment thesis lives: this is an appreciation market wearing a yield market's clothing. The 3.74% year-over-year home price growth confirms that price momentum is real, but it is not fast enough on its own to offset the carry losses a leveraged buyer absorbs each month.

That profile makes Milwaukee a poor fit for a cash-flow buyer running conventional financing at today's rates. The numbers work only for a specific subset of operators: all-cash or low-leverage buyers who can push the cap rate story without debt service dragging returns negative, appreciation buyers with a five-plus-year horizon who are underwriting price growth rather than monthly income, and value-add operators who can acquire below the $286,344 median, force equity through renovation, and either refinance into a better basis or sell into the appreciation trend. The affordability index of 69 and median price just under $290,000 keep the market accessible relative to coastal metros, which supports a reasonable buyer pool when an operator eventually exits. At 70th percentile nationally out of 1,000 counties ranked, Milwaukee is a credible market, just not one where a leveraged buy-and-hold investor pencils rent checks from day one.

The economic foundation here matters for understanding why rents have held at $1,507 and why the appreciation score is as high as 82. Milwaukee is Wisconsin's largest city by a wide margin, anchoring a metro economy with a diversified employer base across healthcare, manufacturing, financial services, and higher education. That breadth of employment sectors tends to support rental demand more durably than single-industry markets, because job losses in one sector are partially offset by stability in others. A 933,063-person county also generates the scale of renter demand, tenant turnover, and financing activity that makes professional property management and deal flow viable in a way smaller Wisconsin markets cannot match.

Property taxes deserve a hard look before you close. The state-average effective rate is 1.85%, flagged as high, and at a $286,344 purchase price that produces an estimated $5,297 in annual property taxes, or $441 per month. Add $55 per month in insurance and the combined tax-and-insurance burden runs $496 monthly. That figure alone is 33% of the $1,507 median rent before you have paid a dollar of mortgage, maintenance, management, or vacancy cost. At 1.85%, this rate is high enough to deserve its own line on your underwrite and a stress-test assumption that your specific county or township assessment may diverge from the state average. The note from the Tax Foundation data is explicit that actual rates may differ, and in a city with Milwaukee's municipal budget pressures, the direction of that divergence is worth verifying before you commit capital.

The stability score of 50 is the number that should slow an investor down most. It sits at the midpoint and reflects real concentration and demographic risk in a county anchored by a single city with well-documented population decline in its urban core, fiscal strain, and neighborhood-level polarization between appreciating and distressed ZIP codes. An investor buying the Milwaukee median is not buying a uniform market; they are buying into significant variance across neighborhoods, and the aggregate numbers mask that dispersion. Regulatory environment, landlord-tenant dynamics, and local ordinances in the City of Milwaukee specifically add friction that suburban portions of the county may not carry to the same degree. Due diligence on the specific municipality within the county matters more here than in more homogeneous markets.

Against its neighbors, Milwaukee's rent-to-price ratio of 0.0632 is the highest among the counties with comparable data. Kenosha County carries a higher median rent at $1,625 and a nearly identical ratio of 0.0626, with an overall score of 67 versus Milwaukee's 66, making it a close competitor particularly for investors who want Chicago-metro commuter demand without fully entering Illinois. Wood County's ratio of 0.0502 is materially weaker and its $903 median rent limits the absolute dollar income per door despite lower entry prices. Langlade and Vernon counties carry higher overall scores of 68 but lack rent data in the provided set, limiting direct yield comparisons. Choose Milwaukee over its neighbors when you are targeting scale, an urban value-add thesis, or appreciation driven by a major metro's fundamentals. Choose Kenosha if you want comparable yield ratios with a slightly higher rent floor and a dual-market draw from both Milwaukee and Chicago. Avoid Milwaukee on a pure cash-flow mandate at current rates; the math does not support it without a basis well below median or significant rent upside from a renovation play.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Milwaukee County.

Scenario comparison

Same $1,507/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$214,758-$146/mo5.5%-3.5%
Median
typical MLS deal
$286,344-$522/mo4.1%-9.5%
125% of median
newer / premium
$357,930-$897/mo3.3%-13.1%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$286,344
Down Payment (20%)$57,269
Loan Amount$229,075
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,507
Monthly P&I-$1,501
Est. Expenses (35%)-$528
Net Cash Flow-$522/mo
4.1%
Cap Rate (all cash)
-9.5%
Cash-on-Cash Return
6.32%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.1% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
66/100
66
Cash Flow(30%)
63/100

Based on 6.32% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
82/100

Based on 3.7% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
69/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$522/mo)
  • -Negative leverage (cap rate 4.1% < mortgage rate 6.9%)

Economic Indicators

Population
933,063
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
LangladeWI
68$208,908Est. pending—BuyView
VernonWI
68$261,888Est. pending—BuyView
KenoshaWI
67$311,505$1,6256.26%BuyView
CurrentMilwaukeeWI
66$286,344$1,5076.32%Buy
WoodWI
65$215,899$9035.02%BuyView
OneidaWI
65$301,453Est. pending—BuyView

Section 8 in Milwaukee County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

HoldMilwaukee scores well overall, but a typical leveraged buy-and-hold loses $522/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Milwaukee County in Wisconsin scores 66/100, ranking #233 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental loses about $522/month; the 6.32% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-522/mo
Cap Rate
4.1%
Cash-on-Cash
-9.5%

Related markets

Average rent by city in Milwaukee County

Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.

Frequently asked questions

The average cap rate in Milwaukee County is 4.1%, which reflects moderate cash flow potential for buy-and-hold investors in this appreciation-focused market.

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