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Market MapWisconsinWinnebago

Winnebago County

WisconsinPopulation: 171,197
58
/100
Hold
#425 of 1,000 counties
#47 in Wisconsin (72 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated July 20, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$307,798
Median Home Price
34% above national median
$1,169/mo
Median Rent
19% below national median
4.56%
Rent-to-Price Ratio
Top 83% nationally
-$854
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,169/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$230,849-$450/mo4.0%-10.2%
Median
typical MLS deal
$307,798-$854/mo3.0%-14.5%
125% of median
newer / premium
$384,748-$1,257/mo2.4%-17.1%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$307,798
Down Payment (20%)$61,560
Loan Amount$246,238
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,169
Monthly P&I-$1,614
Est. Expenses (35%)-$409
Net Cash Flow-$854/mo
3.0%
Cap Rate (all cash)
-14.5%
Cash-on-Cash Return
4.56%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.0% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
58/100
58
Cash Flow(30%)
38/100

Based on 4.56% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
86/100

Based on 5.1% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
64/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+5.1% YoY)
  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.56%)
  • -Negative cash flow at typical financing (-$854/mo)
  • -Negative leverage (cap rate 3.0% < mortgage rate 6.9%)

Economic Indicators

Population
171,197
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
PortageWI
59$299,865$1,1634.65%HoldView
CurrentWinnebagoWI
58$307,798$1,1694.56%Hold
MenomineeWI
58$279,772Est. pending—HoldView
WashingtonWI
58$404,889$1,5284.53%HoldView
SheboyganWI
58$307,306$1,0824.22%HoldView
JeffersonWI
57$346,047$1,2574.36%HoldView

The Bottom Line

HoldWinnebago is a neutral market. Consider house hacking or targeting below-market deals.

Winnebago County in Wisconsin scores 58/100, ranking #425 of 1,000 US counties (top 54%). At 20% down and current rates, a median-priced rental loses about $854/month; the 4.56% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-854/mo
Cap Rate
3.0%
Cash-on-Cash
-14.5%

Related markets

Markets like Winnebago with stronger cash flow

  • Portage County for cash-flow rentals
  • Washington County for cash-flow rentals
  • Jefferson County for cash-flow rentals

Cheaper alternatives to Winnebago

  • Menominee County, lower entry price
  • Portage County, lower entry price
  • Sheboygan County, lower entry price

Head-to-head comparisons

  • Winnebago vs Menominee for rentals
  • Winnebago vs Washington for rentals
  • Winnebago vs Sheboygan for rentals
All counties in Wisconsin →

Rent vs buy in Wisconsin cities

Rent vs buy in Milwaukee, WIMedian $273,685 · rent $1,396/moRent vs buy in Madison, WIMedian $448,398 · rent $1,817/moRent vs buy in Green Bay, WIMedian $336,447 · rent $1,092/moRent vs buy in Appleton, WIMedian $325,896 · rent $1,259/moRent vs buy in Oshkosh, WIMedian $286,400 · rent $1,113/moAll Wisconsin citiesFull rent-vs-buy directory for the state

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