Average Rent in Florence, SC (2026)

Typical asking rent in Florence is $1,519. Across the 3 ZIP codes with data it runs from $1,048 to $1,730, so which side of town you buy on matters as much as the city average. Data as of September 2026.

Median rent
$1,519
Average rent
$1,432
Lowest ZIP
$1,048
Highest ZIP
$1,730

Rent by ZIP code in Florence

ZIP codeCountyTypical rentvs city median
29501Florence County$1,730+14%
29505Florence County$1,5190%
29506Florence County$1,048-31%

Rent by bedroom count in Florence

Zillow's index above blends every unit size into one number. For a bedroom level view, these are HUD's FY2027 Fair Market Rents for Florence County. They include utilities and sit near the 40th percentile of the market, so treat them as the low side of what a typical unit lists for.

Unit sizeFY2027 Fair Market RentChange from FY2026
Studio$982+3.6%
1 bedroom$987+3.6%
2 bedroom$1,121+0.4%
3 bedroom$1,444+0.7%
4 bedroom$1,545-2.7%

Source: HUD Fair Market Rents. Updates when HUD publishes a new fiscal year.

Is rent going up or down in Florence?

Typical rent across Florence County is $1,574 as of September 2026. That is about level with a year earlier and up 32.9% over five years.

YearTypical rent, Florence CountyChange
2021$1,210+10.2%
2022$1,338+10.6%
2023$1,383+3.3%
2024$1,463+5.8%
2025$1,569+7.3%
2026 (through September)$1,574+0.3%

Zillow Observed Rent Index for the county, all home types, last published month of each year. Each row is compared with the end of the year before it.

Florence rent questions

What is the average rent in Florence, SC?
Typical asking rent in Florence is $1,519 a month as of September 2026, across 3 ZIP codes. By ZIP code it runs from $1,048 to $1,730.
How much is rent for a 2 bedroom in Florence?
HUD's FY2027 Fair Market Rent for a two bedroom in Florence County is $1,121 a month including utilities. A one bedroom is $987 and a three bedroom is $1,444. Fair Market Rent is set near the 40th percentile, so a typical unit lists somewhat higher.
Is rent going up or down in Florence?
Rent is flat. Typical rent in Florence County is $1,574 as of September 2026, within half a percent of a year earlier.
What is the cheapest ZIP code to rent in Florence?
ZIP 29506 has the lowest typical asking rent in Florence at $1,048 a month, compared with $1,519 for the city overall.
How much income do you need to rent in Florence?
Most landlords look for gross income of about three times the rent. At the typical Florence rent of $1,519, that is about $4,557 a month, or $54,684 a year. This is a common screening rule of thumb, and individual landlords set their own.

How to use these numbers

These are Zillow Observed Rent Index values, a smoothed measure of typical asking rent for single family homes, condos, and apartments in each ZIP code. They describe what units are listed for, not what any specific unit will get. Condition, bedroom count, and the exact block all move the number.

If you are underwriting a purchase, use the ZIP figure rather than the city median, and then verify against live listings for the same bedroom count before you commit. Florence sits in the Florence, SC metro area.

Other South Carolina cities

Would a rental in Florence cash flow?

Start the analyzer with the Florence median rent of $1,519 and add a real purchase price to see cash flow, cap rate, and cash-on-cash return.