Houston market analysis
Houston County sits at a 7.26% rent-to-price ratio and a 4.72% cap rate, which places it clearly on the cash-flow side of the spectrum rather than the appreciation side. Year-over-year home price growth of 1.51% is modest, and the affordability index of 87 reflects a median home price of just over $200,500, meaning entry costs are low relative to most markets. The modeled underwrite at 6.85% interest on an 80% loan produces a monthly mortgage of $1,051 against median rent of $1,214, and after $425 in estimated expenses the cash-on-cash comes out at -6.84% with a monthly shortfall of $263. That gap matters. The cap rate of 4.72% is real and not embarrassing for this rate environment, but the levered cash flow is negative at current financing costs, which means this is not a plug-and-play deal at median price and median rent. Investors who find assets below median, negotiate seller concessions, or bring more equity will close that gap.
The buyer this market suits is a patient, value-add or below-market-acquisition operator, not someone underwriting a turnkey duplex at list price and expecting day-one cash flow. The rent-to-price ratio of 7.26% is healthy enough that a purchase at 85-90 cents on the dollar shifts the math meaningfully. An appreciation buyer chasing price growth will find little tailwind at 1.51% annually. The overall score of 68 and a national percentile rank of 77 out of 1,000 counties suggest this is a competitively positioned market for its tier, but the stability score of 50 is the number that deserves attention before committing capital. Cash-flow scores of 73 and affordability of 87 are the two legs this stool stands on.
On the cost side, Alabama's property tax environment is a genuine tailwind here. The state-average effective rate of 0.40% is very low by any national standard, that estimate is a state average and actual county and township rates in Houston County may differ, but even with variance the combined monthly tax and insurance burden of $137 is meaningful. At that carry cost, the tax-and-insurance line is not eroding your underwrite the way a Midwest or Northeast market might. The $802 in annual property tax and $842 in annual insurance are both modest numbers that hold up well against the rent level.
The stability score of 50 is the sharpest risk signal in the data. Without employer or economic anchor data provided here, it would be irresponsible to characterize the local economy beyond what the numbers reveal, but a below-median stability score on a 100-point scale warrants specific due diligence on employer concentration, sector exposure, and population trend before closing. The affordability index of 87 cuts both ways: it keeps acquisition costs down, but deeply affordable markets can also reflect constrained income levels that cap rent growth over time.
Comparing Houston County to its neighbors sharpens the picture considerably. Talladega County offers a higher rent-to-price ratio of 7.71% at a lower median price of $174,954, which may produce tighter cash flow per dollar deployed if rents hold. Etowah County has the weakest rent-to-price ratio in the peer set at 6.17% and a lower overall score of 67, making it the least compelling on a pure yield basis. Cullman and Elmore counties both carry median prices above $249,000 and $262,000 respectively, and Elmore's rent-to-price ratio drops to 6.56%, meaning you're paying more for a less favorable rent yield. Chambers County scores 69, the highest of the neighbors, but rent data is not available in the provided inputs, so a yield comparison cannot be made. Houston County's edge over most neighbors is the combination of median price below $201,000 and a rent-to-price ratio that ranks second in the peer group, behind only Talladega. Choose Houston over Talladega if you believe the larger population base of 107,040 supports more durable rental demand; choose Talladega if the slightly better entry yield and lower price point align better with your capital stack. Avoid Etowah and Elmore if cash flow efficiency is the primary objective.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $150,411 | +$0/mo | 6.3% | +0.0% |
Median typical MLS deal | $200,548 | -$263/mo | 4.7% | -6.8% |
125% of median newer / premium | $250,685 | -$525/mo | 3.8% | -10.9% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.26% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 1.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.26%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$263/mo)
- -Negative leverage (cap rate 4.7% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Houston County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Houston County in Alabama scores 68/100, ranking #183 of 1,000 US counties (top 23%). At 20% down and current rates, a median-priced rental loses about $263/month; the 7.26% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Houston with stronger cash flow
Cheaper alternatives to Houston
Head-to-head comparisons
Average rent by city in Houston County
- Average rent in Dothan$1,193/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.