Craighead market analysis
Craighead County sits at a 4.46% cap rate with a gross rent-to-price ratio of 0.69% per month (6.86% annualized), which places it squarely in the middle ground between pure cash-flow territory and appreciation-driven markets. At a median home price of $218,004 against median rent of $1,246, you're not getting the deep cash-flow yields that cheaper Arkansas markets can produce, but you're also not paying appreciation-market premiums. The model underwrite at 6.85% interest on a 20% down payment spits out a monthly mortgage of $1,143 plus $436 in estimated expenses against $1,246 in rent, producing negative $333 per month cash flow and a cash-on-cash return of -7.97%. That negative carry is real and not trivial, but it reflects both current rate conditions and the 83/100 appreciation score, which is among the higher readings in this dataset. Home prices are up 3.96% year-over-year, and the affordability index of 83 suggests there's still pricing room relative to incomes, which matters for where rents go from here.
The investor this market suits is one who can tolerate near-term negative cash flow in exchange for above-average appreciation upside, or one who can manufacture yield through value-add, below-market acquisition, or higher loan leverage assumptions. The cash-flow score of 69 is serviceable but not the reason you're here. The appreciation score of 83 is. Ranked 149th nationally out of 1,000 counties, Craighead sits at the 81st percentile overall, and its rank of 9th in Arkansas out of 74 counties tells you it's one of the better-positioned markets in the state. If your model depends on day-one positive cash flow at current financing costs, this underwrite doesn't deliver it. If you're buying with more equity, using seller financing, or underwriting a 3-5% annual rent escalation against a cost basis that still clears $218,000, the math gets considerably more interesting.
Craighead County is home to Jonesboro, the fourth-largest city in Arkansas, which functions as a regional hub for northeast Arkansas. The affordability score of 83 and the population of 111,038 indicate a market large enough to sustain rental demand without the concentration risk of a single-employer company town. The stability score of 50 is the one number worth pausing on here: it sits at the midpoint of the range and suggests the demand drivers are real but not deeply anchored. Investors should think carefully about what's driving that score and stress-test their vacancy assumptions accordingly, particularly if acquiring multiple units in the same submarket.
On the cost side, the tax and insurance picture is a genuine tailwind. The state-average effective property tax rate is 0.62%, flagged as low, and combined with an insurance rate of 0.48%, the all-in monthly tax and insurance burden is $200 on a $218,000 asset. That's $2,398 annually against a gross rent roll of roughly $14,955 per year, a carry cost ratio that is notably favorable compared to high-tax states. To be precise: 0.62% is a state-average estimate from Tax Foundation 2024 data, and your actual county or township rate may differ, so confirm with the local assessor before closing. But if Craighead County tracks close to that state average, low property taxes represent a real structural advantage to your net operating income versus comparable markets in the Midwest or Southeast where rates run 1.2% to 2.0%.
The neighbor comparison sharpens the investment thesis. Jefferson County, AR, looks like the highest raw yield in the peer set at a 12.6% annualized rent-to-price ratio against a median price of $84,271, but its overall score is 71, only one point above Craighead's 70. That spread suggests the model is discounting Jefferson's appreciation potential or stability profile significantly, and yield alone doesn't tell the whole story. White County is the closest comparable, with a rent-to-price ratio of 7.79% annualized and a median price of $201,544, but it scores 71 overall versus Craighead's 70 despite the better gross yield metric. Independence County at $178,977 median and 5.91% annualized yield scores 71 as well. The pattern is that Craighead's appreciation score of 83 stands apart from its neighbors, and you're paying for it in a higher entry price and tighter initial yield. Choose Craighead over a neighbor when you believe in Jonesboro's regional growth story and are willing to trade near-term cash flow for a stronger long-run price trajectory. Choose a neighbor when day-one yield is the primary constraint and you're less exposed to single-market appreciation assumptions.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $163,503 | -$47/mo | 6.0% | -1.5% |
Median typical MLS deal | $218,004 | -$333/mo | 4.5% | -8.0% |
125% of median newer / premium | $272,505 | -$618/mo | 3.6% | -11.8% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
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Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.86% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 4.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (6.86%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$333/mo)
- -Negative leverage (cap rate 4.5% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Institutional or out-of-state investors who target appreciation markets
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Craighead County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Craighead County in Arkansas scores 70/100, ranking #149 of 1,000 US counties (top 19%). At 20% down and current rates, a median-priced rental loses about $333/month; the 6.86% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Craighead with stronger cash flow
Cheaper alternatives to Craighead
Average rent by city in Craighead County
- Average rent in Jonesboro$1,399/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.