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Market MapFloridaSanta Rosa

Santa Rosa County

FloridaPopulation: 188,994
58
/100
Hold
#0 of 0 counties
#9 in Florida (67 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated July 20, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$353,844
Median Home Price
0% below national median
$1,988/mo
Median Rent
0% below national median
6.74%
Rent-to-Price Ratio
Top 50% nationally
-$562
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,988/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$265,383-$99/mo5.8%-1.9%
Median
typical MLS deal
$353,844-$562/mo4.4%-8.3%
125% of median
newer / premium
$442,305-$1,026/mo3.5%-12.1%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$353,844
Down Payment (20%)$70,769
Loan Amount$283,075
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,988
Monthly P&I-$1,855
Est. Expenses (35%)-$696
Net Cash Flow-$562/mo
4.4%
Cap Rate (all cash)
-8.3%
Cash-on-Cash Return
6.74%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.4% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
58/100
58
Cash Flow(30%)
67/100

Based on 6.74% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
56/100

Based on 0.6% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
54/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$562/mo)
  • -Negative leverage (cap rate 4.4% < mortgage rate 6.9%)

Economic Indicators

Population
188,994
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
CurrentSanta RosaFL
58$353,844$1,9886.74%Hold
PutnamFL
57$210,747$1,3697.79%HoldView
EscambiaFL
56$273,928$1,5966.99%HoldView
ColumbiaFL
55$265,072$1,4386.51%HoldView
LeonFL
55$284,858$1,4606.15%HoldView
ClayFL
55$331,840$1,8256.60%HoldView

The Bottom Line

HoldSanta Rosa is a neutral market. Consider house hacking or targeting below-market deals.

Santa Rosa County in Florida scores 58/100, ranking #0 of 0 US counties (top 50%). At 20% down and current rates, a median-priced rental loses about $562/month; the 6.74% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-562/mo
Cap Rate
4.4%
Cash-on-Cash
-8.3%

Related markets

Markets like Santa Rosa with stronger cash flow

  • Putnam County for cash-flow rentals
  • Escambia County for cash-flow rentals
  • Clay County for cash-flow rentals

Cheaper alternatives to Santa Rosa

  • Putnam County, lower entry price
  • Columbia County, lower entry price
  • Escambia County, lower entry price

Head-to-head comparisons

  • Santa Rosa vs Putnam for rentals
  • Santa Rosa vs Escambia for rentals
  • Santa Rosa vs Columbia for rentals
All counties in Florida →

Rent vs buy in Florida cities

Rent vs buy in Jacksonville, FLMedian $289,432 · rent $1,582/moRent vs buy in Miami, FLMedian $513,948 · rent $2,798/moRent vs buy in Tampa, FLMedian $373,642 · rent $2,009/moRent vs buy in Orlando, FLMedian $397,718 · rent $1,946/moRent vs buy in St. Petersburg, FLMedian $361,621 · rent $2,032/moAll Florida citiesFull rent-vs-buy directory for the state

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