Gooding market analysis
Gooding County sits at a median home price of $356,811 with year-over-year appreciation of just 1.08%, which tells you immediately this is not a price-growth story. The appreciation score of 61 is the strongest dimension in this data set, yet the underlying price momentum is modest, suggesting the score reflects relative positioning within Idaho rather than any aggressive trajectory. The cash flow score registers at zero, meaning the numbers here do not pencil for straightforward buy-and-hold income plays at current financing costs. With an interest rate environment at 6.85% and a purchase price north of $356,000, debt service alone will consume a significant share of any rents this market can realistically support. The affordability index of 54 and the county's national percentile rank of 36 out of 1,000 counties confirm this is a middle-of-the-road market, not a standout in either direction.
The investor profile this market does not suit is the cash-flow buyer running a leveraged single-family portfolio. The cash flow score of zero is unambiguous: at current prices and financing costs, net income after mortgage, taxes, and insurance is unlikely to be positive without a meaningful value-add component or an all-cash purchase that sidesteps debt service entirely. A long-horizon appreciation buyer could rationalize a position here given the 1.08% price growth sits above flat and Idaho broadly continues to attract migration, but they need to underwrite to a breakeven or slight negative carry and have patience. The investor with the clearest rational for Gooding is a value-add operator who can acquire below the $356,811 median, force equity through renovation, and either refinance at a lower basis or sell into a market where buyers are still active. A stability score of 50 does not inspire confidence for speculative repositioning, so any value-add thesis needs a conservative exit underwrite.
The data does not include economic anchor or employer information for Gooding County, so no claims about specific demand drivers or employer concentration can be made here. What the population figure of 15,520 does communicate is that this is a small, rural county where tenant demand pools are shallow. Thin rental demand relative to even a modest inventory addition creates real vacancy risk that won't show up in county-level statistics but will show up in your own vacancy rate if you own two or three units and one sits empty for 60 days.
On carry costs, the tax and insurance picture is a genuine tailwind. Idaho's state-average effective property tax rate of 0.69% is flagged as low, and the math confirms it: annual property tax on the median-priced asset runs approximately $2,462, annual insurance roughly $678, combining to a monthly tax and insurance load of $262. That is a manageable number and one of the few line items working in the investor's favor here. The caveat the data itself supplies is worth repeating: this is a state-average effective rate sourced from Tax Foundation 2024 data, and actual county or township assessments in Gooding may differ. Pull the county assessor's data before finalizing your underwrite. Still, even if the local rate runs somewhat above the state average, it is unlikely to materially reverse what is structurally one of the lower property tax environments in the region.
The primary risks here are scale and concentration. A county of 15,520 people means any supply shift, whether a new apartment development or an employer reduction, has outsized impact on local rents and vacancy. There is no data in this set on regulatory environment or rent control exposure, and Idaho as a state is generally landlord-friendly, but that is context rather than data. Demographic thinness is the more concrete concern: small rural Idaho counties have not uniformly shared in the migration gains that drove Boise and the Treasure Valley, and Gooding's 1.08% price appreciation over the past year is consistent with a market where demand is present but not accelerating.
Compared to its neighbors, Gooding's $356,811 median sits below Twin Falls County at $367,566, well below Franklin County at $448,272, and modestly below Lemhi County at $361,430, while sitting above Lewis County at $276,747 and Payette County at $397,852. Twin Falls is the clearest direct comparison: its overall score matches Gooding's at 55, but Twin Falls carries a documented rent-to-price ratio of 0.0550 and a median rent of $1,684, data that is absent from Gooding's profile entirely. That absence itself is informative; Twin Falls is large enough to have liquid rent data while Gooding is not. If your thesis requires confidence in the rental income line before you close, Twin Falls gives you more market data to underwrite against and a deeper tenant pool. Lewis County's $276,747 median and overall score of 56 makes it the value entry point in this peer group, though it shares similar rural scale risks. Choose Gooding over its neighbors only if you are finding a specific asset at a meaningful discount to the $356,811 median, have a defined value-add plan, and are comfortable holding a rural Idaho asset through a market that is neither compressing cap rates nor generating material rent growth on its own momentum.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 1.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
No significant strengths identified based on current data.
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
Gooding County in Idaho scores 55/100, ranking #501 of 1,000 US counties (top 64%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.