Rush County
Market Snapshot
Rush market analysis
Rush County, Kansas sits at a median home price of $85,174, which places it among the most affordable counties in the dataset by a wide margin. The affordability index scores a perfect 100, and the county ranks 273rd out of 1,000 nationally, landing in the 65th percentile overall. The cash flow score, however, comes in at zero, and the cap rate, cash-on-cash return, and estimated monthly cash flow are all listed as zero in the underlying data, meaning the tool was unable to generate a reliable rent estimate for this market. That absence is itself a signal: Rush County has a population of 2,939, which puts it in a category where active rental market data is thin, comparables are scarce, and any underwrite you build will rest heavily on local knowledge rather than aggregated market signals. Home prices declined modestly year-over-year, down 0.52%, and appreciation scores a 47 out of 100, suggesting the market neither appreciates meaningfully nor crashes, it simply moves sideways with occasional softness.
The investor this market could theoretically suit is a deep value buyer or a local operator who already understands the rental demand in rural central Kansas. The $85,174 median price is genuinely low, and with a median household income of $53,523, affordability is not the constraint for potential tenants. The problem is scale and liquidity. A county with under 3,000 residents produces a narrow tenant pool, thin transaction volume, and limited exit options. If you need to sell or refinance in a down cycle, buyer competition will be sparse. This is not a market for a cash flow investor running numbers from out of state, nor for an appreciation buyer, given the near-flat price trend. The only operator profile that fits is someone with boots on the ground, the ability to self-manage, and tolerance for holding a small number of units in a market where one vacancy meaningfully moves your portfolio metrics.
No economic anchors or employer data were provided for Rush County, so drawing conclusions about job base or institutional rental demand is not possible from this data set. What the population figure alone suggests is that the local economy is small and likely tied to agriculture, which is characteristic of rural western Kansas counties at this population level, but that inference goes beyond what the data supports directly.
On carry costs, the combined monthly tax and insurance figure comes to $141, based on a state-average effective property tax rate of 1.41% and an insurance rate of 0.58% applied to the $85,174 purchase price. That note is worth keeping: 1.41% is a state-average estimate per Tax Foundation 2024 data, and the actual county or township rate in Rush County may differ. Kansas property taxes in rural counties can run above or below the state average depending on local mill levies. The tax flag here is "normal," so it does not represent an unusual drag or a tailwind, it is a standard line item. At a purchase price this low, $141 per month in taxes and insurance is proportionally manageable, but only if rent covers it alongside mortgage service, maintenance, and vacancy reserves, none of which the current data is able to confirm.
The primary risk in Rush County is concentration and illiquidity. A market of 2,939 people has essentially no diversification, economically or demographically. A single employer departure, a sustained drought cycle, or continued population outflow, all plausible in rural Kansas, could meaningfully impair both rental demand and resale values. The year-over-year price decline of 0.52%, while small, is directionally consistent with the demographic pressure many micropolitan and rural counties face across the Great Plains. There is no vacancy or crime data in this dataset to cite, but those risks are real in markets this size and warrant direct inquiry before committing capital.
Against its neighbors, Rush County's $85,174 median is dramatically lower than Riley County's $261,211, McPherson County's $225,352, Finney County's $229,353, and Miami County's $367,768, and even below Jewell County's $107,843. Riley County, home to Manhattan, Kansas and Kansas State University, shows a rent-to-price ratio of 6.15% with a median rent of $1,339 and an overall score of 65, essentially matching Rush's 64 despite a price three times higher, which tells you Riley's rental market is active enough to support that pricing. McPherson shows a 5.35% rent-to-price ratio at a $1,004 median rent. Both Riley and McPherson offer more liquidity, more tenant demand, and comparable overall scores. An investor should choose Rush County over these neighbors only if the entry price enables a deal structure that cannot be replicated elsewhere, specifically a cash or near-cash acquisition where carrying costs are minimal and a local management advantage exists. If you are financing at 6.85% with a standard 20% down payment, the math does not close here without rent data to support it, and the data does not provide that support.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -0.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Price-to-income ratio of 1.6x. Lower ratios indicate more affordable markets.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-0.5% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
The Bottom Line
Rush County in Kansas scores 64/100, ranking #273 of 1,000 US counties (top 35%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
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Head-to-head comparisons
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Frequently asked questions
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