Bell County
Market Snapshot
Bell market analysis
Bell County, Kentucky sits at a median home price of $94,317, making it one of the more affordable entry points you'll find anywhere in the country. The affordability index scores a perfect 100, and at 13th percentile nationally (681st out of 1,000 counties ranked), this is not a market the broader investor community is competing over. Home prices declined 20.2% year-over-year, which is a significant move in either direction and deserves serious attention before underwriting any purchase. The cash flow and appreciation scores both register at zero, and cap rate and cash-on-cash return data are not available in the dataset, which means you're working with incomplete return visibility, not a promising return profile obscured by modest presentation. What you have here is a deeply affordable market with a meaningful price decline, no measurable appreciation trajectory, and carry costs that are at least manageable on paper.
The investor this market might suit is a deep-value buyer who can source off-market or distressed assets well below even the $94,317 median, manufacture yield through renovation, and hold a stabilized rental without expecting price appreciation to bail out a thin deal. At this price level, an all-cash or near-cash buyer could potentially construct a positive cash flow scenario if rents support it, but with cash flow scoring at zero, the data does not suggest this is currently a cash flow machine. An appreciation buyer has no supportable thesis here given the 20.2% price decline. A value-add operator willing to work in a rural Appalachian market at thin margins is the closest fit, and even then, the population of 24,248 limits the depth of the rental demand pool and exit liquidity when it comes time to sell.
No economic anchor data was provided for Bell County, so employment base and major employer commentary are not included here. What the population figure alone tells you is that this is a small county where a single employer closing or a broader regional economic shift can move vacancy and rent rolls materially. That concentration risk is structural in markets this size, and it is worth independent diligence on the local employment picture before committing capital.
On carry costs, the combined monthly tax and insurance estimate is $94, based on Kentucky's state-average effective property tax rate of 0.86% and an insurance rate of 0.33%, producing $811 in annual property tax and $311 in annual insurance on a $94,317 asset. The 0.86% rate is flagged as normal, which means it is neither a meaningful tailwind nor a headwind in your underwrite. The $94 monthly combined figure is genuinely low in absolute terms and will not kill a deal on its own. That said, the data source is a state-average estimate, and actual county and township rates in Bell County may differ, so pull the real tax bill before closing.
The primary risks here are concentration and demographic. A county of 24,248 in eastern Kentucky's Appalachian region carries well-documented long-term population pressure common to the area, limited economic diversification by virtue of size alone, and liquidity risk at exit. A 20.2% year-over-year price decline suggests either a data anomaly, a thin transaction market where a few distressed sales move the median, or genuine demand contraction. You need to determine which before treating the $94,317 median as a reliable basis for underwriting future value. Regulatory risk is not flagged by the data, so no comment there.
Among the five neighboring counties provided, Bell County is the second cheapest at $94,317, sitting just above Floyd County at $88,069. Floyd and Bell share identical overall score territory (44 versus 45), so the price difference is marginal and neither clearly dominates the other on available data alone. Whitley County at $148,725 and an overall score of 47 is the strongest performer in this peer group and would be the first place to look if you want modestly better market fundamentals at a still-affordable price point. Marshall County at $204,272 and a score of 46 is the outlier here, priced more than double Bell, with only one additional point of overall score, which does not make the premium compelling on these metrics. You choose Bell over its neighbors specifically when your strategy is maximum capital efficiency on a very small check, you have local knowledge or contractor relationships in the area, and you are not depending on appreciation or a liquid exit. If any of those conditions are absent, Whitley County offers a better risk-adjusted profile for a slightly larger check.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -20.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-20.2% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Bell County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Bell County in Kentucky scores 45/100, ranking #681 of 1,000 US counties (top 87%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
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Frequently asked questions
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