Webster market analysis
Webster County, Kentucky lands at a $146,303 median home price with 8.37% year-over-year appreciation, which immediately tells you this is an affordability-first market with meaningful price momentum. The affordability index of 99 out of 100 is the headline number: you are buying at the very low end of the national price spectrum. The data does not provide a cap rate, gross rent multiplier, or cash-on-cash figure for Webster, which means the cash-flow score of 0 should be read as a data gap rather than a confirmed negative, though investors should underwrite carefully before assuming rental income covers the carry. What the appreciation score of 84 does confirm is that price growth here is tracking well above what you'd expect from a market this small and this cheap. At a population of 12,951, that 8.37% annual gain is a signal worth investigating, not dismissing.
The investor this market suits most directly is an appreciation buyer operating at the deeply affordable end of the price range, or a long-term hold buyer who can acquire at $146K, carry the asset at low absolute dollar costs, and wait for price gains to compound. The 99 affordability score means barriers to entry are minimal, a 20% down payment is roughly $29,261, which is accessible capital relative to most US markets. A value-add operator could also find opportunity here precisely because the price floor is low enough that even modest rehab and repositioning leaves room for margin. The cash-flow picture is genuinely unclear from the available data, so anyone underwriting for rental income needs to build their own rent comps before committing, and should not assume the appreciation score translates to positive monthly cash flow.
No economic anchors or employer data were provided for Webster County, so the job-base story cannot be told from the numbers at hand. What the stability score of 50 does say is that this is a middle-of-the-road market on that dimension, not distressed but not anchored by the kind of institutional employment base that produces recession-proof rental demand. For a county of under 13,000 people in rural western Kentucky, a stability score of 50 is neither alarming nor reassuring; it simply means concentration risk is real and demand is likely tied to a narrow economic base that investors should verify independently through local knowledge.
On carry costs, the combined monthly tax and insurance estimate is $145, built from a state-average effective property tax rate of 0.86% and an insurance rate of 0.33%. Kentucky's 0.86% rate is flagged as "normal," meaning it is neither a tailwind nor a headwind of particular note, though as with any state-average estimate, the actual Webster County or township rate may differ and deserves its own line on your underwrite. At a $146K purchase price, the absolute annual tax-and-insurance burden of $1,741 is low in dollar terms, which does help the cash-flow math even if rent data is incomplete. If rates in your specific township come in above the state average, the impact is still manageable at this price point, but confirm before closing.
The principal risk here is scale. Webster County has 12,951 people. A single plant closure, a highway bypass, or a demographic shift in a county this size can reprice rentals faster than any appreciation trend can offset. The 8.37% price gain is real, but in a thin market it can reverse just as quickly. Investors who need liquidity or who rely on a deep pool of qualified tenants should treat this market with caution. Regulatory and vacancy data are not available in this dataset, so those risks cannot be quantified here, but rural Kentucky markets at this population level typically carry longer days-on-market and narrower tenant pools than metro-adjacent counties.
Compared to its neighbors, Webster is the clear affordability leader. Nicholas County sits at $197,860 with an overall score of 74, Hancock at $190,086 at 74, McCracken at $187,133 at 72, and Daviess at $206,762 at 72. Rockcastle is the closest comparable at $149,729 and a score of 73, but Webster's overall score of 78 and its national rank of 14 out of 1,000 counties put it meaningfully ahead of all five neighbors on the composite ranking. Daviess County is the only neighbor with rent data available, showing a 0.082 rent-to-price ratio at a $206K median, which is a reasonably attractive gross yield but at a $60K higher entry price. Choose Webster over its neighbors when your strategy is maximum price efficiency and you have confidence in the local rental demand story. Choose Daviess or McCracken when you need a larger population base, more tenant depth, and are willing to pay the premium in median price to get it.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 8.4% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+8.4% YoY)
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Webster County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Webster County in Kentucky scores 78/100, ranking #14 of 1,000 US counties (top 2%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.