Osceola County

MichiganPopulation: 23,022
78
/100
Strong Buy
#14 of 1,000 counties
#2 in Michigan (83 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated August 8, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$201,849
Median Home Price
12% below national median
$12,196/mo
Est. Rent
Based on regional data
6.04%
Rent-to-Price Ratio
Estimated from price data
+$0
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Osceola market analysis

Osceola County sits at $201,849 median home price with a 7.49% year-over-year appreciation rate, which tells you immediately where this market lives on the spectrum: it is an appreciation play, not a cash-flow machine. The cash-flow score registers at zero, and the cap rate and cash-on-cash return fields are unpopulated, which means the rent-to-price math doesn't pencil at current prices and a 6.85% interest rate without meaningful rent data to offset it. What the county does have is a 93 appreciation score, a national percentile rank of 98th out of 1,000 counties, and a second-place finish within Michigan's 83 counties. If you're underwriting this market expecting day-one cash flow, you're looking at the wrong scorecard. If you're positioning for price growth in an affordable entry point, the numbers support that thesis.

The investor this market suits is one buying for equity accumulation rather than monthly income. At $201,849, the entry point is low enough that appreciation of even half the current 7.49% YoY pace compounds meaningfully on a $40,370 down payment. An affordability index of 87 suggests buyers and tenants still have purchasing power relative to income, which puts a floor under demand. A value-add operator could potentially force appreciation through renovation given the low absolute price point, but without cap rate or gross rent data provided, any cash-flow projection would require your own local rent survey before committing. The stability score of 50 is the honest counterweight here: this is not a set-and-forget market, and an investor who needs predictable rent rolls to service debt at 6.85% needs to stress-test that assumption carefully before closing.

The county's population is 23,022, which is a small, rural market by any measure. Small markets carry concentration risk: a single employer contraction, a regional economic shift, or even seasonal population movement can compress rental demand faster than in a diversified metro. No economic anchor data was provided for Osceola, so no employer-specific demand drivers can be cited, but the population figure alone is worth holding in your head. Thin rental pools mean vacancy events hit harder proportionally, and lease-up after a turnover can take longer than in a county with ten times the population.

Property taxes deserve their own line on your underwrite. The state-average effective rate for Michigan is 1.54%, which the Tax Foundation flags as high, and that translates to $3,108 in annual property tax on a $201,849 purchase. Combined with $525 in estimated annual insurance, you're carrying $303 per month in tax and insurance before you touch mortgage principal, interest, maintenance, or vacancy reserves. On a property at this price point, $303/month in fixed carry is a material drag. The honest caveat is that 1.54% is a state-average estimate and actual county and township rates in Osceola may differ, so pulling the local millage rate before you close is not optional.

The neighbor comparison sharpens the picture. Wayne County, at $172,107 median price, offers a rent-to-price ratio of 9.59%, which is meaningfully better for cash flow than Osceola's unpopulated ratio, and an overall score of 78, identical to Osceola's. Bay County at $175,060 shows a 7.84% rent-to-price ratio and scores 75 overall. Iron County comes in at $138,682 with a 75 overall score. Crawford County is at $179,615 with a 76. None of the neighbors match Osceola's 93 appreciation score or its 98th national percentile rank, but Wayne and Bay both provide demonstrable rent data that Osceola currently lacks in this dataset. If monthly cash flow is your primary objective, Wayne County's 9.59% rent-to-price ratio at a lower entry price makes it the more defensible underwrite. Choose Osceola over its neighbors specifically when your thesis is price appreciation in a low-cost Michigan market and you have the balance sheet to carry a property through periods where rent may not fully service the debt at current rates.

Last analyzed August 8, 2026. Based on the latest available Zillow and Census data for Osceola County.

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Score Breakdown

Overall Investment Score
78/100
78
Cash Flow(30%)
0/100

Rent data not available for cash flow calculation.

Appreciation(25%)
93/100

Based on 7.5% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
87/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Strong price appreciation (+7.5% YoY)
  • +Affordable relative to local incomes

Challenges

  • -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
  • -Limited rent data (estimates used)

Economic Indicators

Population
23,022
Median Income
Data pending
Unemployment Rate
Data pending
Price-to-Income
Data pending

Who this market fits

Best for
  • +Appreciation buyers: YoY growth is meaningfully above the long-run average
Skip if
  • You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
CurrentOsceolaMI
78$201,849Est. pendingStrong Buy
ChippewaMI
78$202,561Est. pendingStrong BuyView
WayneMI
78$172,107$1,3759.59%Strong BuyView
CrawfordMI
76$179,615Est. pendingStrong BuyView
IronMI
75$138,682Est. pendingStrong BuyView
BayMI
75$175,060$1,1437.84%Strong BuyView

The Bottom Line

Strong BuyOsceola is a strong buy market with excellent fundamentals for buy-and-hold investors.

Osceola County in Michigan scores 78/100, ranking #14 of 1,000 US counties (top 2%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.

Monthly Cash Flow
+$0/mo
Cap Rate
0.0%
Cash-on-Cash
0.0%

Related markets

Frequently asked questions

Osceola County ranks 14th out of 1,000 counties nationally (98th percentile), making it one of the top investment markets in the United States for buy-and-hold rental properties.

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