George market analysis
George County sits at a median home price of $216,267, up 2.89% year-over-year, with an affordability index of 84, which places it toward the accessible end of the Mississippi market. The data does not include a median rent figure or cap rate for this county, so a direct price-to-rent ratio and yield calculation cannot be made from the provided inputs. What the scores do tell you is clear: the cash flow score is zero and the appreciation score is 79 out of 100. This is not a market you underwrite for day-one yield. It is a market where the investment thesis centers on price growth and affordability-driven demand, not spread between rent and carrying costs. At a 6.85% interest rate, the mortgage alone on a 20% down acquisition consumes meaningful cash before taxes, insurance, maintenance, or vacancy.
The appreciation score of 79 and a national percentile rank of 86 out of 1,000 counties, combined with a state rank of 9 out of 80, suggest George County is outperforming most of Mississippi and most of the country on price trajectory metrics. The investor this market suits is someone who can tolerate flat or negative monthly cash flow in exchange for price appreciation in an affordable, sub-$220,000 market. A pure cash-flow buyer will find the numbers don't work here based on the scoring, and should look elsewhere in the state. A longer-horizon appreciation buyer or someone using a 1031 exchange into a lower-tax-basis position may find the entry price and growth trend compelling. Value-add operators could find opportunities if they can force equity through renovation in a market where the affordability index of 84 signals buyers and renters have purchasing power constraints, but that play requires local knowledge of specific submarkets within the county that the county-level data does not resolve.
No economic anchor data was provided for George County, so specific employer or industry commentary cannot be offered here. What the population figure of 24,547 does establish is that this is a small, rural county. Thin rental demand pools are a real consideration in markets this size. A vacancy event in a small county can translate to months of carry with limited competing tenant demand, and concentration risk, owning even a few units in a 24,000-person market, is meaningful. A single employer contraction or demographic shift has outsized impact in a market this size compared to a metro county.
On carrying costs, the combined monthly tax and insurance figure is $236, based on a state-average effective property tax rate of 0.81% and an insurance rate of 0.50% applied to the $216,267 purchase price. The 0.81% rate carries a normal flag, meaning it is neither a tailwind nor a headwind relative to national norms, and it will not move the needle dramatically in either direction on your underwrite. That said, the note accompanying this data is worth repeating: this is a state-average estimate sourced from Tax Foundation 2024 data, and actual county or township rates in George County may differ. Pull the current millage rate from the county assessor before finalizing any pro forma. The insurance rate of 0.50% producing $1,081 annually is worth cross-checking with a Mississippi-licensed insurer, particularly given the state's exposure to Gulf Coast weather events, which can push actual premiums meaningfully above state averages depending on construction type and location within the county.
The neighboring county comparison is instructive. Lauderdale County is the only neighbor with rent data provided, showing a median rent of $1,195.67 against a median home price of $122,775, producing a rent-to-price ratio of 0.117, which is significantly higher than what the George County data implies given its higher price point and zero cash flow score. If cash flow is the primary objective, Lauderdale County at roughly $123,000 median with nearly $1,200 monthly rent is a materially different underwriting picture. Pontotoc County at $214,343 and an overall score of 73 is priced nearly identically to George but scores one point higher overall. Tate County at $238,526 is the priciest of the group with the lowest overall score at 70. Monroe County at $160,564 and a 73 overall score sits in a middle range that may offer a better entry point for investors who want appreciation exposure without paying up to George County's price level. George County earns the nod over its neighbors specifically when the investment thesis is appreciation in an affordably priced, high-ranking market, and when the buyer is not depending on monthly cash flow to service debt or generate a current return. If current yield matters at all to the underwrite, Lauderdale County's data makes a stronger case.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 2.9% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
George County in Mississippi scores 72/100, ranking #113 of 1,000 US counties (top 14%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.