Carter County
Market Snapshot
Carter market analysis
Carter County, Missouri sits at a median home price of $191,773 with prices essentially flat, down 0.52% year-over-year. The cash flow score of 0 and a cap rate of 0 in the provided data signal that the rental income picture here is incomplete at best, and investors should treat this market with caution until they can confirm actual market rents from local property managers or MLS comps. The affordability index of 89 suggests homes are priced accessibly relative to incomes, and at under $192,000 the entry point is low by most Missouri standards. But affordability alone does not make a market. Without a confirmed rent-to-price ratio, you cannot underwrite a deal here on spreadsheet assumptions, and the flat-to-negative price trend means appreciation is not covering for the absence of cash flow data either. The appreciation score of 47 out of 100 places this squarely in mediocre territory, neither a growth market nor a cash flow machine on current evidence.
The investor profile this market could suit is narrow. At a $191,773 purchase price and a 20% down payment of $38,355, the capital commitment is modest. If an investor with local knowledge, direct landlord relationships, or a value-add angle can verify rents that produce a meaningful gross yield, the low entry point makes experimentation less costly than in a higher-priced county. A pure appreciation buyer has no numbers here to justify the thesis: prices fell slightly over the past year, the appreciation score is below the midpoint, and the population of 5,299 means demand pressure on prices is structurally limited. This is not a market for a passive, long-distance buy-and-hold investor running numbers from a model. It may have a role for a local operator who knows specific sub-markets, understands the tenant pool, and can source off-market deals below even the already-modest median.
Carter County's population of 5,299 makes it one of Missouri's smallest counties by headcount, and that concentration risk defines the investment case more than any single metric. A thin population means a thin rental pool, limited employment diversification, and less buffer if a major local employer contracts. No economic anchor data is provided in the dataset, so the specific composition of the local job base cannot be assessed here. What the population figure alone tells you is that vacancy in a small county can move from negligible to painful with a single employer decision or demographic shift, and you have almost no data transparency on which to build a stress test.
On carry costs, Missouri's state-average effective property tax rate of 0.97% is in the normal range and does not represent a structural headwind. At a $191,773 price point, that translates to roughly $1,860 annually in property taxes and $844 in insurance, putting combined monthly tax and insurance at $225. That figure is manageable in most underwriting scenarios. One honest caveat: the 0.97% figure is a state-average estimate from Tax Foundation 2024 data, and actual Carter County or township-level rates may differ, so pull the county assessor's numbers before you finalize any pro forma. The insurance rate of 0.44% annually is also within normal bounds for Missouri.
The most concrete risk here is scale. A county with 5,299 residents has limited liquidity when you need to sell, a constrained universe of qualified tenants, and almost no institutional interest that would support price floors in a downturn. The 0.52% price decline over the past year is small in absolute terms but directionally consistent with a market where demand is not expanding. Any investor needs to underwrite extended vacancy periods and a longer hold to find a buyer on exit.
Compared to the neighboring counties in the dataset, Carter's position is instructive. Franklin County at $254,867 median and a rent-to-price ratio of 5.09% and Saint Charles County at $360,670 with a ratio of 5.66% both offer confirmable rental yield data, population depth, and comparable or slightly lower overall scores (60 each). Cape Girardeau County at $236,877 and a 4.60% ratio and Cole County at $270,293 and 4.36% similarly provide a cleaner underwriting baseline even if the cash-on-cash math is tighter. New Madrid County at $96,933 median is the outlier on price, and its overall score of 62 edges Carter's 61, which raises the question of whether deeper discount markets elsewhere in Missouri offer a better risk-adjusted entry than Carter at this time. Choose Carter over these neighbors only if you have verified, above-average local rents that the current data does not capture, a specific value-add strategy, or a local operational advantage that neutralizes the thin-market liquidity risk.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -0.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-0.5% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
The Bottom Line
Carter County in Missouri scores 61/100, ranking #344 of 1,000 US counties (top 44%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
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Frequently asked questions
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