McDonald market analysis
McDonald County sits at a median home price of $239,323 with year-over-year appreciation of 5.64%, which is the headline number that explains why this market scores 88 out of 100 on appreciation. The affordability index of 79 tells you prices are still accessible relative to income, which tends to sustain demand and support continued price growth. What the data does not show is a compelling cash-flow picture: the cash-flow score registers 0, cap rate is listed at 0, and no rent or cash-on-cash figures are provided, which means the income side of the equation simply isn't there in the data to underwrite a yield play with confidence. At a 6.85% rate on a $239,323 purchase with $47,865 down, your mortgage alone sets a high bar for rents to clear before expenses. This market sits clearly on the appreciation end of the spectrum.
That positioning tells you exactly who this market suits and who should pass. An appreciation-oriented buyer, particularly one comfortable holding a property that may run close to breakeven on monthly cash flow in exchange for 5%-plus annual price gains on a sub-$250,000 asset, is the right profile here. A cash-flow buyer needs to look elsewhere: without a positive cap rate or rent-to-price ratio in the data, there is no basis to underwrite a meaningful yield. A value-add operator might find the affordability index of 79 useful, since lower entry prices leave room to force appreciation through renovation, but they would need to run local rent comps independently before assuming the numbers work. The national ranking of 74th out of 1,000 counties, placing McDonald in the 91st percentile overall, and 6th out of 113 Missouri counties, reflects a market that ranks well primarily on appreciation and affordability, not income generation.
No economic anchors or employer data were provided for McDonald County, so drawing conclusions about job base or rental demand drivers would require research beyond what the data supports here.
On carry costs, the combined monthly tax and insurance figure is $281, based on Missouri's state-average effective property tax rate of 0.97% and an insurance rate of 0.44% applied to the $239,323 purchase price. The 0.97% rate is flagged as normal, meaning it won't dramatically distort your underwrite, but at $281 per month it's still a real line item on a deal where cash flow is already uncertain. Keep in mind this is a state-average estimate per the Tax Foundation's 2024 data, and your actual county or township rate may differ, so confirm the local millage before closing. The insurance rate of 0.44% warrants attention for Missouri properties generally, given the state's exposure to severe weather, and should be verified with local carriers for accurate quotes.
The primary risk in McDonald County is the absence of income data. A county of 23,381 people with no median rent figures in the dataset is a thin market, and thin markets can be illiquid when you need to exit. Small-population rural counties also carry concentration risk: if a major employer reduces headcount or a demographic shift accelerates outmigration, price appreciation can stall or reverse without the rental demand cushion that a higher-density market provides. The 5.64% YoY appreciation is a meaningful data point, but one year of price movement in a small county should be treated as a signal to investigate, not a guarantee.
Against the neighboring counties, McDonald's $239,323 median sits between the more expensive Andrew County ($281,483, score 73) and Clinton County ($275,256, score 70) on the high end, and the cheaper Pettis ($191,272), Livingston ($188,828), and Butler ($160,556) on the low end. Pettis County offers a rent-to-price ratio of 0.0676 and a median rent of $1,078 at a score of 73, and Butler County shows a 0.0673 ratio with $900 median rent at a score of 70. Both of those neighbors give you an actual income story alongside prices that are $48,000 to $79,000 lower than McDonald. If your investment thesis requires current cash flow, Pettis or Butler are the cleaner choice from this peer group. Choose McDonald over its neighbors specifically when your thesis is price appreciation in an affordable entry-point market, when you have a long hold horizon, and when you can tolerate month-to-month income uncertainty while the asset appreciates. The 91st-percentile national ranking and 88 appreciation score are genuine differentiators, but only if your capital structure and patience match what the market actually delivers.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 5.6% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+5.6% YoY)
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in McDonald County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
McDonald County in Missouri scores 74/100, ranking #74 of 1,000 US counties (top 9%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.