Nash market analysis
Nash County sits at a gross rent-to-price ratio of 7.14%, which lands it in the lower range of what most cash-flow investors consider workable at conventional financing terms. The cap rate of 4.64% confirms this: the asset-level return is modest, covering operating expenses but leaving little margin once debt service enters the picture. At 6.85% on a 30-year mortgage with 20% down, the modeled monthly mortgage payment of $1,227 against a median rent of $1,391 produces an estimated monthly cash flow of negative $322 and a cash-on-cash return of negative 7.18%. That is the honest headline, and any underwrite that ignores it is wishful. Home price appreciation ran at 1.5% year-over-year, which barely keeps pace with long-run inflation and offers no near-term compensating argument on the appreciation side. The affordability index of 80 and median home price of $234,011 do leave room for the math to improve, but only with meaningfully different financing terms, higher rents than the median, or a purchase below market.
Given those numbers, Nash County is not a market for the leveraged cash-flow buyer who needs the property to service its own debt on day one at current rates. It is more interesting to the all-cash or low-leverage buyer who can use the 4.64% cap rate as a real yield rather than an input to a mortgage calculation that drowns it, and to the value-add operator who can acquire below the $234,000 median, force appreciation through renovation, and push rents above the $1,391 median to flip the cash-flow sign. The affordability score of 80 and a national percentile rank of 70th overall (ranked 233 out of 1,000 counties) suggest there is enough relative value here to make a disciplined deal work, particularly for operators with access to cheaper capital or the patience to wait for rate relief.
The taxInsurance composite for Nash is relatively benign. The combined monthly tax and insurance estimate of $218 is already baked into the $487 in estimated monthly expenses, and with a state-average effective property tax rate of 0.84%, the tax flag comes in as "normal." That rate, worth noting, is a state-average estimate from the Tax Foundation's 2024 data, and county or township levies in Nash may differ. At 0.84% on a $234,011 purchase, annual property tax runs approximately $1,966, a manageable figure that does not distort the underwrite the way high-tax markets do. Insurance estimated at 0.28% annually adds another $655. Neither line is a dealbreaker, but neither offsets the debt service problem either.
The primary risk in Nash County is concentration and stability. The county's stability score of 50 is the lowest of its scored categories and stands out precisely because it sits 15 to 30 points below affordability and cash flow. A population of 95,015 means the county is mid-sized but not deep-market, and a rental portfolio here is more exposed to local employer disruption or demographic softness than it would be in a larger metro. No economic anchor data was provided for this county, so employer concentration and job-base quality cannot be assessed directly. The 1.5% year-over-year home price growth also signals limited demand pressure, which is consistent with a market where population growth is neither driving price appreciation nor putting upward pressure on rents.
Stacked against its neighbors, Nash holds a specific but narrow advantage. Davidson County prices at $264,061 with a rent-to-price ratio of 6.57% and an overall score of 65, one point below Nash's 66, meaning you're paying more and getting worse yield for essentially the same composite score. Cherokee County prices higher still at $274,117 and carries a nearly identical rent-to-price ratio of 7.11%, but at a lower overall score of 62. Cumberland County is the one neighbor that beats Nash on yield, at a 7.50% rent-to-price ratio and a median price of $227,591, though its overall score of 61 reflects offsetting weaknesses. If cash-flow yield is the primary filter, Cumberland deserves a side-by-side look. Perquimans and Surry counties are missing rent data in this dataset, which limits direct comparison. Nash earns the nod over Davidson if price discipline matters and over Cherokee on both price and score. It earns the nod over Cumberland if stability or overall composite is the tiebreaker. An investor who wants the best pure yield among this peer group should run Cumberland's full numbers before committing to Nash.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $175,508 | -$16/mo | 6.2% | -0.5% |
Median typical MLS deal | $234,011 | -$322/mo | 4.6% | -7.2% |
125% of median newer / premium | $292,513 | -$629/mo | 3.7% | -11.2% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.14% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 1.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.14%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$322/mo)
- -Negative leverage (cap rate 4.6% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Nash County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Nash County in North Carolina scores 66/100, ranking #233 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental loses about $322/month; the 7.14% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Nash with stronger cash flow
Cheaper alternatives to Nash
Head-to-head comparisons
Average rent by city in Nash County
- Average rent in Rocky Mount$1,227/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.