Rockingham market analysis
Rockingham County's median home price of $196,825 and median rent of $1,111 produce a gross rent-to-price ratio of 6.77%, which lands it in cash-flow territory on paper but falls short of the 8–9% threshold most seasoned investors target for meaningful day-one cash flow. The model cap rate of 4.4% is workable for a buy-and-hold in a lower-cost market, but the investment estimate tells the harder truth: at 6.85% financing with 20% down, the monthly mortgage of $1,032 plus $389 in estimated expenses leaves you with negative $310 per month and a cash-on-cash return of -8.22%. That gap is real and not easily papered over. Home price appreciation of 1.27% year-over-year is modest, placing Rockingham squarely in a market that is not pricing in aggressive growth expectations. The affordability index of 88 reflects a genuinely affordable price point, which matters for tenant depth and owner-occupant exit optionality but does not fix the financing math at current rates. Ranked 8th in North Carolina out of 100 counties and in the 70th percentile nationally, Rockingham is a solid but not exceptional market that rewards patient, creative underwriting more than conventional leveraged purchases.
The negative cash-on-cash at full leverage means a conventionally financed buyer has limited margin for error. This market is better suited to three profiles: the cash buyer who eliminates the $1,032 mortgage payment and can underwrite to the 4.4% cap rate directly; the value-add operator who can acquire below the $196,825 median, push rents above the $1,111 median through renovation, and manufacture the spread; or the long-term hold investor who prioritizes the affordability index of 88 as a signal of sustained rental demand from a workforce that cannot or will not buy at these prices. The appreciation buyer faces a harder argument: 1.27% YoY price growth is not the kind of trajectory that justifies negative carry unless there is a specific catalyst thesis. Without one, the appreciation score of 63 and stability score of 50 suggest this is not a market to underwrite primarily on equity upside.
The taxInsurance data shows a combined monthly tax and insurance burden of $184, built from a state-average effective property tax rate of 0.84% and an insurance rate of 0.28%. At 0.84%, the tax rate earns a "normal" flag, meaning it does not materially distort the cash-flow picture in either direction. The honest caveat is that this is a state-average estimate and actual Rockingham County or township rates may differ, so pull the county assessor's figures before closing. The $184 monthly figure is already baked into the $389 estimated expenses line, so the negative cash flow is not hiding a tax surprise, it reflects the straightforward reality of financing costs at 6.85%.
The stability score of 50 is the number worth sitting with. Without economic anchor data provided, the analysis cannot point to specific employers or industry concentrations, but a stability score at the midpoint of the scale warrants its own diligence step: what is the county's employment base, what industries are dominant, and how have vacancy rates trended through economic cycles? A population of 91,209 is small enough that a single large employer exit or contraction can move local rent demand measurably. That is the primary risk this data flags without naming a cause.
Compared to the neighboring counties provided, Rockingham's $196,825 median price is the lowest in the group, which is its clearest structural advantage. Davidson County at $264,061 and Cherokee County at $274,117 both require meaningfully more capital at entry. Cumberland County at $227,591 offers a higher rent-to-price ratio of 7.50% versus Rockingham's 6.77% and a higher overall score of 61, though Rockingham's overall score of 66 still leads it. Cherokee County's rent-to-price ratio of 7.11% also outpaces Rockingham's on that single metric. An investor should choose Rockingham over its neighbors when capital preservation at entry is the binding constraint, when the operator has the skill to push rents above the $1,111 median in a lower-priced market, or when the target is a cash purchase where the 4.4% cap rate is the relevant return metric rather than leveraged cash-on-cash. If the plan is a conventional financed buy-and-hold at market rent with no value-add component, the numbers across this entire peer group are difficult at 6.85% rates, and Rockingham is neither the worst nor the best of those difficult choices.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $147,618 | -$52/mo | 5.9% | -1.8% |
Median typical MLS deal | $196,825 | -$310/mo | 4.4% | -8.2% |
125% of median newer / premium | $246,031 | -$568/mo | 3.5% | -12.1% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.77% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 1.3% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (6.77%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$310/mo)
- -Negative leverage (cap rate 4.4% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Rockingham County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Rockingham County in North Carolina scores 66/100, ranking #233 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental loses about $310/month; the 6.77% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.