Custer County

OklahomaPopulation: 28,391
70
/100
Hold
#149 of 1,000 counties
#17 in Oklahoma (77 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 16, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$182,788
Median Home Price
20% below national median
$915/mo
Median Rent
37% below national median
6.01%
Rent-to-Price Ratio
Top 52% nationally
-$363
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Custer market analysis

Custer County sits at a 6.0% rent-to-price ratio and a 3.9% cap rate at current financing, which tells you most of what you need to know about where it lands on the spectrum: this is an appreciation-leaning market with cash-flow constraints, not a pure yield play. At a median home price of $182,788 and median rent of $915, the gross numbers look passable on paper, but the financing math is unforgiving at 6.85%. Running a conventional 20% down scenario, the monthly mortgage comes to $958 against an estimated $320 in operating expenses, which leaves you -$363 per month in cash flow and a cash-on-cash return of -10.36%. The cap rate of 3.9% is below the cost of debt, so leverage is working against you here. What partially redeems the picture is a 4.18% year-over-year home price appreciation rate, a score of 84 out of 100 on appreciation, and an affordability index of 91, suggesting there is room for continued price growth without the market becoming overextended.

The investor who fits Custer County is an appreciation buyer willing to carry a modest monthly loss in exchange for price gains, or a cash buyer who can sidestep the financing drag entirely. At a 3.9% cap rate, an all-cash purchase at $182,788 produces roughly $7,138 in annual net operating income before debt service, which is thin but not punishing if price appreciation is compounding at 4%-plus per year. A value-add operator hunting for below-market rents has less obvious opportunity here: at $915 median rent against $183K median price, the yield compression is structural, not a function of mismanagement or deferred maintenance. Cash-flow buyers looking for day-one positive carry should look elsewhere unless they can acquire meaningfully below median price or force rents above the current median through renovation.

Oklahoma property taxes and insurance deserve a look before you commit. The combined monthly tax and insurance estimate for a property at this price point is $247, which is embedded in the -$363 cash-flow figure above. Oklahoma's state-average effective property tax rate is 0.90%, which is flagged as normal and does not create an unusual drag, though you should note the caveat that this is a state-average estimate and your actual county or township rate may differ. The insurance rate of 0.72% adds $110 per month, reflecting Oklahoma's elevated wind and hail exposure. Neither figure alone is a dealbreaker, but together they consume a meaningful slice of gross rent on a $915/month property, and you should model both lines explicitly rather than lumping them into a generic expense ratio.

The primary risk in a county of 28,391 people is concentration. A single major employer contraction or a shift in regional economic conditions can move vacancy and rent materially in a market this size. The stability score of 50 out of 100 is the weakest metric in Custer's profile and is worth taking seriously. Smaller population markets also tend to have thinner buyer pools if you need to exit, which can compress your realized appreciation relative to the index number. None of this is fatal, but it argues for maintaining adequate cash reserves and not treating the 4.18% appreciation figure as a certainty.

Compared to the neighboring counties in the data, Custer sits at an overall score of 70, the highest in the peer group, which includes Kingfisher at 72 (no rent data provided), Seminole at 69 with a median price of $115,715, Pottawatomie at 68, Wagoner at 68, and Mayes at 68. The two neighbors with full rent data tell an interesting story. Pottawatomie County shows a rent-to-price ratio of 6.30% against a median home price of $187,816, marginally better yield than Custer at a comparable price point. Wagoner County at a 6.99% ratio and $1,615 median rent is the strongest yield figure in the peer set, though its $277,096 median price requires substantially more capital deployed. Mayes County at 6.83% and $1,182 median rent also outperforms Custer on gross yield at a more accessible price. If your primary objective is rental yield, Wagoner or Mayes likely deserves a closer look. Choose Custer over its neighbors specifically when you want the combination of the lowest entry price among the better-scored counties, the highest appreciation score in the group, and the willingness to carry a short-term cash-flow deficit in a market with a longer price growth runway.

Last analyzed October 16, 2026. Based on the latest available Zillow and Census data for Custer County.

Scenario comparison

Same $915/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$137,091-$124/mo5.2%-4.7%
Median
typical MLS deal
$182,788-$363/mo3.9%-10.4%
125% of median
newer / premium
$228,485-$603/mo3.1%-13.8%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$182,788
Down Payment (20%)$36,558
Loan Amount$146,230
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$915
Monthly P&I-$958
Est. Expenses (35%)-$320
Net Cash Flow-$363/mo
3.9%
Cap Rate (all cash)
-10.4%
Cash-on-Cash Return
6.01%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 3.9% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
70/100
70
Cash Flow(30%)
60/100

Based on 6.01% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
84/100

Based on 4.2% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
91/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$363/mo)
  • -Negative leverage (cap rate 3.9% < mortgage rate 6.9%)

Economic Indicators

Population
28,391
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +Patient holders willing to accept negative carry for equity gains
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Institutional or out-of-state investors who target appreciation markets
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
KingfisherOK
72$225,453Est. pending—BuyView
CurrentCusterOK
70$182,788$9156.01%Buy
SeminoleOK
69$115,715Est. pending—BuyView
PottawatomieOK
68$187,816$9866.30%BuyView
WagonerOK
68$277,096$1,6156.99%BuyView
MayesOK
68$207,846$1,1826.83%BuyView

The Bottom Line

HoldCuster scores well overall, but a typical leveraged buy-and-hold loses $363/mo at current rates. Consider house hacking, value-add, or all-cash; otherwise a worse score with positive cash flow may be the better deal.

Custer County in Oklahoma scores 70/100, ranking #149 of 1,000 US counties (top 19%). At 20% down and current rates, a median-priced rental loses about $363/month; the 6.01% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-363/mo
Cap Rate
3.9%
Cash-on-Cash
-10.4%

Related markets

Frequently asked questions

Custer County has an average cap rate of 3.9%, which reflects modest cash flow potential for rental investors in this appreciation-focused market.

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