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Market MapSouth CarolinaCharleston

Charleston County

South CarolinaPopulation: 409,840
40
/100
Avoid
#0 of 0 counties
#37 in South Carolina (46 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated July 20, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$619,614
Median Home Price
0% below national median
$2,156/mo
Median Rent
0% below national median
4.18%
Rent-to-Price Ratio
Top 50% nationally
-$1,847
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $2,156/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$464,711-$1,035/mo3.6%-11.6%
Median
typical MLS deal
$619,614-$1,847/mo2.7%-15.6%
125% of median
newer / premium
$774,518-$2,659/mo2.2%-17.9%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$619,614
Down Payment (20%)$123,923
Loan Amount$495,691
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,156
Monthly P&I-$3,248
Est. Expenses (35%)-$755
Net Cash Flow-$1,847/mo
2.7%
Cap Rate (all cash)
-15.6%
Cash-on-Cash Return
4.18%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.7% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
40/100
40
Cash Flow(30%)
33/100

Based on 4.18% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
57/100

Based on 0.7% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
16/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Negative cash flow at typical financing (-$1,847/mo)
  • -Negative leverage (cap rate 2.7% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
409,840
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
MarlboroSC
43$83,302Est. pending—AvoidView
AbbevilleSC
42$200,450Est. pending—AvoidView
CurrentCharlestonSC
40$619,614$2,1564.18%Avoid
BarnwellSC
40$150,265Est. pending—AvoidView
LeeSC
38$140,614Est. pending—AvoidView
JasperSC
37$403,033$1,6344.87%AvoidView

The Bottom Line

AvoidCharleston may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Charleston County in South Carolina scores 40/100, ranking #0 of 0 US counties (top 50%). At 20% down and current rates, a median-priced rental loses about $1847/month; the 4.18% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-1,847/mo
Cap Rate
2.7%
Cash-on-Cash
-15.6%

Related markets

Markets like Charleston with stronger cash flow

  • Jasper County for cash-flow rentals

Cheaper alternatives to Charleston

  • Marlboro County, lower entry price
  • Lee County, lower entry price
  • Barnwell County, lower entry price

Head-to-head comparisons

  • Charleston vs Barnwell for rentals
  • Charleston vs Abbeville for rentals
  • Charleston vs Lee for rentals
All counties in South Carolina →

Rent vs buy in South Carolina cities

Rent vs buy in Columbia, SCMedian $238,959 · rent $1,544/moRent vs buy in Spartanburg, SCMedian $272,812 · rent $1,436/moRent vs buy in Greenville, SCMedian $329,079 · rent $1,598/moRent vs buy in Charleston, SCMedian $598,246 · rent $2,024/moRent vs buy in North Charleston, SCMedian $598,246 · rent $2,024/moAll South Carolina citiesFull rent-vs-buy directory for the state

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