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Market MapSouth CarolinaHorry

Horry County

South CarolinaPopulation: 356,578
55
/100
Hold
#0 of 0 counties
#19 in South Carolina (46 counties)
Analysis by RentalCalcs Research·Independent data + algorithm-driven scoring
Updated July 20, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$320,250
Median Home Price
0% below national median
$1,662/mo
Median Rent
0% below national median
6.23%
Rent-to-Price Ratio
Top 50% nationally
-$599
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Scenario comparison

Same $1,662/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$240,187-$179/mo5.4%-3.9%
Median
typical MLS deal
$320,250-$599/mo4.0%-9.8%
125% of median
newer / premium
$400,312-$1,019/mo3.2%-13.3%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$320,250
Down Payment (20%)$64,050
Loan Amount$256,200
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,662
Monthly P&I-$1,679
Est. Expenses (35%)-$582
Net Cash Flow-$599/mo
4.0%
Cap Rate (all cash)
-9.8%
Cash-on-Cash Return
6.23%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.0% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Run Full AnalysisTry House Hack Strategy

Score Breakdown

Overall Investment Score
55/100
55
Cash Flow(30%)
62/100

Based on 6.23% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
47/100

Based on -0.6% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
61/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Declining home values (-0.6% YoY)
  • -Negative cash flow at typical financing (-$599/mo)
  • -Negative leverage (cap rate 4.0% < mortgage rate 6.9%)

Economic Indicators

Population
356,578
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You expect appreciation to carry the deal, but prices have declined year over year

Compare to Nearby Counties

CountyVerdict
AndersonSC
57$283,488$1,3505.72%HoldView
BerkeleySC
56$366,587$1,9486.38%HoldView
NewberrySC
56$205,027Est. pending—HoldView
CurrentHorrySC
55$320,250$1,6626.23%Hold
ChesterSC
54$213,763Est. pending—HoldView
DorchesterSC
53$343,638$1,6505.76%HoldView

The Bottom Line

HoldHorry is a neutral market. Consider house hacking or targeting below-market deals.

Horry County in South Carolina scores 55/100, ranking #0 of 0 US counties (top 50%). At 20% down and current rates, a median-priced rental loses about $599/month; the 6.23% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-599/mo
Cap Rate
4.0%
Cash-on-Cash
-9.8%

Related markets

Markets like Horry with stronger cash flow

  • Berkeley County for cash-flow rentals
  • Dorchester County for cash-flow rentals
  • Anderson County for cash-flow rentals

Cheaper alternatives to Horry

  • Newberry County, lower entry price
  • Chester County, lower entry price
  • Anderson County, lower entry price

Head-to-head comparisons

  • Horry vs Chester for rentals
  • Horry vs Berkeley for rentals
  • Horry vs Newberry for rentals
All counties in South Carolina →

Rent vs buy in South Carolina cities

Rent vs buy in Columbia, SCMedian $238,959 · rent $1,544/moRent vs buy in Spartanburg, SCMedian $272,812 · rent $1,436/moRent vs buy in Greenville, SCMedian $329,079 · rent $1,598/moRent vs buy in Charleston, SCMedian $598,246 · rent $2,024/moRent vs buy in North Charleston, SCMedian $598,246 · rent $2,024/moAll South Carolina citiesFull rent-vs-buy directory for the state

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