Newberry market analysis
Newberry County sits at a median home price of $222,525 with 6.17% year-over-year appreciation, placing it in the 93rd percentile nationally out of 1,000 counties ranked and second in South Carolina out of 46. That appreciation score of 89 out of 100 is the headline number here. The cash flow score, by contrast, comes in at 0, which tells you plainly that this is not a market where the rent covers your mortgage and then some at current prices and a 6.85% interest rate. Investors walking in expecting monthly surplus from a standard 20% down purchase will need to stress-test that assumption carefully before committing.
The profile that fits Newberry is the appreciation-oriented buyer, not the cash flow operator. At an affordability index of 82 and a median price under $225,000, the entry point is accessible relative to many appreciation markets, and 6.17% annual price growth is genuine momentum for a county of fewer than 38,000 people. A buy-and-hold investor with a five-to-ten year horizon, comfortable with neutral or slightly negative monthly cash flow in exchange for equity accumulation, is the natural fit. A pure cash-flow buyer chasing yield should look elsewhere in this data set. A value-add operator could find opportunity if acquisition prices can be pushed below median, but the score data doesn't support assuming the spread closes easily, and the stability score of 50 out of 100 signals that the demand base is not as deep as larger markets.
The stability score of 50 deserves direct attention. In a county of under 38,000 residents, tenant demand is inherently thinner than in a metro, and vacancy risk is concentrated. A two- or three-unit portfolio in Newberry carries meaningful single-asset risk: one vacant property represents a much larger percentage of your income than it would in a Richland County portfolio. Investors should underwrite extended vacancy periods and not assume rapid re-leasing.
On carry costs, Newberry's tax and insurance picture is a genuine tailwind. South Carolina's state-average effective property tax rate of 0.57% is flagged as low, and at a $222,525 purchase price that translates to roughly $1,268 in annual taxes. Insurance runs approximately $757 annually at a 0.34% rate. Together, that's $169 per month in combined tax and insurance, which is a real advantage when you're already facing pressure on cash flow from the rate environment. To be clear, 0.57% is a state-average estimate from Tax Foundation 2024 data, and your actual Newberry County or township rate may differ, so confirm the local millage before closing. But if the county rate tracks near state average, the low carry cost partially offsets what the mortgage payment takes away.
The neighbor comparison sharpens the picture. Dillon County carries a $144,875 median price and an overall score of 77, slightly above Newberry's 75, which makes it worth a look if your primary goal is lower entry cost and you're willing to accept a smaller, less-appreciated market. Florence County at $196,261 median shows a rent-to-price ratio of 0.0747, meaningfully higher than what Newberry's zero cash flow score implies, suggesting Florence generates better monthly income relative to purchase price. Richland County ($238,959 median, rent-to-price ratio of 0.0775) and Aiken County ($226,755 median, 0.0776 ratio) both have superior cash flow characteristics and sit close to Newberry in price, yet their overall scores of 66 and 65 respectively trail Newberry's 75, likely because their appreciation trajectories or other factors score lower. The case for Newberry over its neighbors is specifically the appreciation score of 89 and the national ranking of 53rd, which none of the listed neighbors match. If you are structuring a hold for price appreciation in a low-tax, affordable South Carolina market and can accept thin near-term income, Newberry is the strongest performer in this comparison set. If you need the monthly numbers to work closer to breakeven from day one, Florence, Richland, or Aiken all show rent-to-price ratios that will produce better cash flow math at comparable or lower entry prices.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 6.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+6.2% YoY)
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Newberry County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Newberry County in South Carolina scores 75/100, ranking #53 of 1,000 US counties (top 7%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.