Deuel market analysis
Deuel County sits at a median home price of $311,404 with a 10% year-over-year price gain, yet the cash flow score registers at zero and the cap rate data is effectively absent from the underwriting. That combination tells you exactly where this market sits on the spectrum: appreciation-led, not income-led. The affordability index of 63 and an overall score of 66 (top 30% nationally, ranked 20th out of 50 South Dakota counties) suggest a market that has real momentum without being obviously overpriced, but the return math at current prices and a 6.85% mortgage rate is not generating meaningful day-one cash flow for a leveraged buyer.
The appreciation score of 80 is the number that anchors the investment case here. A 10% price gain in a county of 4,298 people is not a fluke you can ignore, but it does raise the question of whether that pace is sustainable in a market this thin. For a cash-flow buyer who needs positive monthly carry from day one, Deuel is a hard fit. The numbers simply do not close that way. For an appreciation buyer or a patient buy-and-hold investor willing to accept neutral or slightly negative cash flow in exchange for continued price appreciation in a low-inventory, supply-constrained rural market, there is a plausible thesis. The stability score of 50 is the honest counterweight: this is not a deep, diversified market that absorbs economic shocks easily, and anyone underwriting to the appreciation story needs to hold through cycles without depending on rent income to service the debt.
The dataset does not include economic anchor data for Deuel County, so employer-level analysis is not available here. What the population figure does tell you is that you are operating in a county of roughly 4,300 people, which means the rental pool is narrow, tenant turnover is expensive relative to market size, and any vacancy extends longer than it would in a secondary metro. A value-add operator looking to buy distressed assets, renovate, and refinance could find opportunity in a thinly traded market where competition for deals is low, but the exit strategy needs to be realistic. Resale liquidity in a county this size is limited, and forced appreciation through rehab only works if comparables exist to support the after-repair value.
On carry costs, the combined monthly tax and insurance figure is $426, based on a state-average effective property tax rate of 1.28% and an insurance rate of 0.36%. That 1.28% rate carries a "normal" flag and is not itself a red flag, but at a $311,404 purchase price it produces $3,986 in annual property taxes. That is a material line item on any cash-flow spreadsheet, and it needs to sit next to your mortgage payment before you make any assumptions about break-even rent. The state-average rate is an estimate from Tax Foundation 2024 data, and actual county or township rates in Deuel may differ, so verify the specific assessed value and mill rate before closing.
The primary risks here are scale and concentration. A four-unit portfolio in a county of 4,298 people means you are a meaningful fraction of the rental market, and any softening in local demand, whether from outmigration, agricultural sector weakness, or interest rate sensitivity among potential buyers, hits you with limited diversification to cushion it. There is no vacancy or crime data in this dataset to speak to, but the demographic reality of a small rural South Dakota county with a stability score of 50 warrants conservative vacancy assumptions in your underwrite, not the aggressive figures that pencil better.
Comparing Deuel to its neighbors, Brown County is the most instructive contrast. At a median price of $229,274 and a gross rent-to-price ratio of 5.25%, Brown is meaningfully cheaper and produces better income yield on paper, with the same overall score of 66. If cash flow is your primary objective, Brown is the more defensible choice at current prices. Hamlin County prices out slightly higher than Deuel at $320,294 with the same overall score, which makes Deuel marginally more attractive on a relative value basis if you believe the appreciation trajectory continues. Charles Mix County scores one point higher at 67 with a median price of $272,017, making it worth a look for investors who want slightly better affordability without sacrificing much on the scorecard. You choose Deuel over these neighbors specifically when you have conviction on rural South Dakota appreciation, do not need the property to cash flow at closing, and are buying at a scale small enough that the thin market depth is a feature, not a bug, because it limits competition for your acquisition.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 10.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+10.0% YoY)
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
Deuel County in South Dakota scores 66/100, ranking #233 of 1,000 US counties (top 30%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.