Wilson County

TennesseePopulation: 149,096
43
/100
Avoid
#721 of 1,000 counties
#75 in Tennessee (95 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$496,100
Median Home Price
116% above national median
$1,812/mo
Median Rent
25% above national median
4.38%
Rent-to-Price Ratio
Top 88% nationally
-$1,422
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Wilson market analysis

Wilson County sits at a 2.85% cap rate and a gross rent-to-price ratio of 0.0438, which places it firmly in appreciation territory rather than cash-flow territory. At a $496,100 median purchase price and $1,812 median rent, the math on a standard leveraged acquisition is brutal: at 6.85% financing with 20% down, the monthly mortgage alone runs $2,601 against a rent of $1,812, producing an estimated negative cash flow of $1,422 per month and a cash-on-cash return of -14.95%. This is not a rounding-error shortfall, it is a structural deficit that requires either a significant equity position, seller financing, or a price well below median to get anywhere near breakeven. The 0.74% year-over-year home price appreciation adds insult, since it is barely above flat in real terms and gives no near-term relief on the acquisition cost side. The affordability index of 29 confirms what the numbers already show: this market is expensive relative to what renters can support.

The investor profile this county realistically suits is narrow. A cash-flow buyer should look elsewhere, full stop. An appreciation buyer can make a case, but only if they have a long time horizon, can absorb negative carry, and believe Wilson's proximity to Nashville will continue to drive demand from buyers priced out of Davidson and Williamson counties. A value-add operator who can acquire below median, force appreciation through renovation, and eventually refinance or sell into a higher-income buyer pool has a plausible thesis, but the entry math still demands a meaningful discount to the $496,100 median. Anyone underwriting a standard purchase at market price with conventional financing should model the negative cash flow explicitly and determine whether their reserves can sustain it, because at -$1,422 per month, a two-year hold means over $34,000 in cash consumed before any capital event.

The combined monthly tax and insurance burden at state-average effective rates is $442, with property tax estimated at $293 per month and insurance at $149. The 0.71% state-average property tax rate is classified as normal, so it is not a red flag, but it is not a tailwind either. The $442 monthly carry cost is already baked into the $634 estimated expense figure in the investment model, so it is not an additional surprise, but investors should verify actual Wilson County rates against the state-average estimate used here, as county and township assessments can diverge meaningfully from that figure. At a negative cash flow this deep, every dollar of deviation in taxes or insurance matters.

On the risk side, the affordability index of 29 is a real constraint on rent growth. If local wages cannot support higher rents, the rent-to-price ratio has limited room to expand from the current 0.0438, which means the cash-flow problem does not self-correct quickly. The county's population of roughly 149,000 is not trivial, but the market's investment score ranks at the 8th national percentile (721st out of 1,000 counties) and 75th out of 95 Tennessee counties. That ranking reflects what the underlying numbers already suggest: this is not a market where the investor edge is obvious from the fundamentals.

Compared to its neighbors, Wilson's position is instructive. Davidson County (Nashville) carries a higher rent-to-price ratio of 0.0497 at a lower median price of $429,292, and a similar overall score of 44, making it a modestly better cash-flow proposition while retaining the same metro demand story. Sumner County to the north scores 49 overall with a 0.0461 rent-to-price ratio at $436,405, offering a better balance of price and rental yield than Wilson. Williamson County to the south is strictly worse on cash flow with a 0.0270 rent-to-price ratio at a median above $898,000, confirming that Wilson sits in the middle of the Nashville exurban appreciation spectrum rather than at the affordable end. Stewart County, at a $230,942 median, scores 48 overall and is the outlier in this peer group, likely representing a very different investor profile, lower prices but also lower rental infrastructure. The clearest case for choosing Wilson over a neighbor is if an investor specifically wants Nashville-proximate real estate at a price below Williamson County, and is willing to accept the same negative leverage problem that Davidson County offers but with suburban rather than urban exposure. Wilson does not win on yield; it wins, if at all, on the thesis that suburban Nashville appreciation has more runway than the urban core.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Wilson County.

Scenario comparison

Same $1,812/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$372,075-$772/mo3.8%-10.8%
Median
typical MLS deal
$496,100-$1,422/mo2.9%-14.9%
125% of median
newer / premium
$620,125-$2,072/mo2.3%-17.4%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$496,100
Down Payment (20%)$99,220
Loan Amount$396,880
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$1,812
Monthly P&I-$2,601
Est. Expenses (35%)-$634
Net Cash Flow-$1,422/mo
2.9%
Cap Rate (all cash)
-14.9%
Cash-on-Cash Return
4.38%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.9% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
43/100
43
Cash Flow(30%)
36/100

Based on 4.38% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
57/100

Based on 0.7% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
29/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.38%)
  • -Negative cash flow at typical financing (-$1,422/mo)
  • -Negative leverage (cap rate 2.9% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
149,096
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
SumnerTN
49$436,405$1,6754.61%HoldView
StewartTN
48$230,942Est. pending—HoldView
DavidsonTN
44$429,292$1,7804.97%AvoidView
CurrentWilsonTN
43$496,100$1,8124.38%Avoid
WilliamsonTN
38$898,191$2,0222.70%AvoidView
SevierTN
37$393,055$1,6615.07%AvoidView

Section 8 in Wilson County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

AvoidWilson may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Wilson County in Tennessee scores 43/100, ranking #721 of 1,000 US counties (top 92%). At 20% down and current rates, a median-priced rental loses about $1422/month; the 4.38% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-1,422/mo
Cap Rate
2.9%
Cash-on-Cash
-14.9%

Related markets

Frequently asked questions

Wilson County has an average cap rate of 2.85%, which is quite low and indicates limited cash flow potential for most investors in this market.

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