Wilson market analysis
Wilson County sits at a 2.85% cap rate and a gross rent-to-price ratio of 0.0438, which places it firmly in appreciation territory rather than cash-flow territory. At a $496,100 median purchase price and $1,812 median rent, the math on a standard leveraged acquisition is brutal: at 6.85% financing with 20% down, the monthly mortgage alone runs $2,601 against a rent of $1,812, producing an estimated negative cash flow of $1,422 per month and a cash-on-cash return of -14.95%. This is not a rounding-error shortfall, it is a structural deficit that requires either a significant equity position, seller financing, or a price well below median to get anywhere near breakeven. The 0.74% year-over-year home price appreciation adds insult, since it is barely above flat in real terms and gives no near-term relief on the acquisition cost side. The affordability index of 29 confirms what the numbers already show: this market is expensive relative to what renters can support.
The investor profile this county realistically suits is narrow. A cash-flow buyer should look elsewhere, full stop. An appreciation buyer can make a case, but only if they have a long time horizon, can absorb negative carry, and believe Wilson's proximity to Nashville will continue to drive demand from buyers priced out of Davidson and Williamson counties. A value-add operator who can acquire below median, force appreciation through renovation, and eventually refinance or sell into a higher-income buyer pool has a plausible thesis, but the entry math still demands a meaningful discount to the $496,100 median. Anyone underwriting a standard purchase at market price with conventional financing should model the negative cash flow explicitly and determine whether their reserves can sustain it, because at -$1,422 per month, a two-year hold means over $34,000 in cash consumed before any capital event.
The combined monthly tax and insurance burden at state-average effective rates is $442, with property tax estimated at $293 per month and insurance at $149. The 0.71% state-average property tax rate is classified as normal, so it is not a red flag, but it is not a tailwind either. The $442 monthly carry cost is already baked into the $634 estimated expense figure in the investment model, so it is not an additional surprise, but investors should verify actual Wilson County rates against the state-average estimate used here, as county and township assessments can diverge meaningfully from that figure. At a negative cash flow this deep, every dollar of deviation in taxes or insurance matters.
On the risk side, the affordability index of 29 is a real constraint on rent growth. If local wages cannot support higher rents, the rent-to-price ratio has limited room to expand from the current 0.0438, which means the cash-flow problem does not self-correct quickly. The county's population of roughly 149,000 is not trivial, but the market's investment score ranks at the 8th national percentile (721st out of 1,000 counties) and 75th out of 95 Tennessee counties. That ranking reflects what the underlying numbers already suggest: this is not a market where the investor edge is obvious from the fundamentals.
Compared to its neighbors, Wilson's position is instructive. Davidson County (Nashville) carries a higher rent-to-price ratio of 0.0497 at a lower median price of $429,292, and a similar overall score of 44, making it a modestly better cash-flow proposition while retaining the same metro demand story. Sumner County to the north scores 49 overall with a 0.0461 rent-to-price ratio at $436,405, offering a better balance of price and rental yield than Wilson. Williamson County to the south is strictly worse on cash flow with a 0.0270 rent-to-price ratio at a median above $898,000, confirming that Wilson sits in the middle of the Nashville exurban appreciation spectrum rather than at the affordable end. Stewart County, at a $230,942 median, scores 48 overall and is the outlier in this peer group, likely representing a very different investor profile, lower prices but also lower rental infrastructure. The clearest case for choosing Wilson over a neighbor is if an investor specifically wants Nashville-proximate real estate at a price below Williamson County, and is willing to accept the same negative leverage problem that Davidson County offers but with suburban rather than urban exposure. Wilson does not win on yield; it wins, if at all, on the thesis that suburban Nashville appreciation has more runway than the urban core.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $372,075 | -$772/mo | 3.8% | -10.8% |
Median typical MLS deal | $496,100 | -$1,422/mo | 2.9% | -14.9% |
125% of median newer / premium | $620,125 | -$2,072/mo | 2.3% | -17.4% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 4.38% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.7% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (4.38%)
- -Negative cash flow at typical financing (-$1,422/mo)
- -Negative leverage (cap rate 2.9% < mortgage rate 6.9%)
- -High price-to-income ratio makes financing challenging
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You rely on FHA-style financing: prices are stretched relative to local incomes
- −You want a market with broad institutional consensus on fundamentals
Compare to Nearby Counties
Section 8 in Wilson County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Wilson County in Tennessee scores 43/100, ranking #721 of 1,000 US counties (top 92%). At 20% down and current rates, a median-priced rental loses about $1422/month; the 4.38% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.