Willacy market analysis
Willacy County sits at a median home price of $174,196, down a fractional 0.54% year-over-year, which tells you this is not a price-growth story. The affordability index of 93 is the headline number here, one of the higher readings you will find in Texas, meaning housing costs relative to local incomes are comparatively accessible. The overall score of 62 places Willacy in the 60th percentile nationally across 1,000 counties, which is a passable but not exceptional position. The cash flow score of 0 is a hard stop: the investment estimate carries zeroed-out cap rate, cash-on-cash return, and net cash flow figures, which means the underlying rental income data needed to model a convincing cash-flow underwrite is absent or effectively negligible. Willacy does not belong in the same conversation as a market you are buying for yield. The appreciation score of 47 and stability score of 50 confirm what the price trend suggests: this county is not moving in either direction with any conviction.
For investor type, the numbers as presented do not cleanly favor any of the three archetypes. A cash-flow buyer needs a positive spread between rent and carrying costs, and Willacy's zeroed cash-flow metrics offer no evidence of that spread. An appreciation buyer needs either a growth catalyst or a price trend pointing upward, and a negative year-over-year price movement of 0.54% at an already-low $174,196 median provides neither. A value-add operator who can force equity through renovation might find the low entry price a useful floor, particularly given the 93 affordability index, but that thesis depends entirely on whether local rents can be moved after improvements, which the available data does not support or contradict. If any category applies here by process of elimination, it is the deep-value or opportunistic buyer who is willing to accept thin or speculative returns in exchange for a low nominal purchase price of $174,196 and a 20% down payment of just $34,839.
No economic anchors or employer data were provided for Willacy County, so no claims about job base or demand drivers can be made here. What the data does show is a population of 20,308, which is a small market. Small populations concentrate risk: a single employer closure, a demographic shift, or a regulatory change affects a measurably larger share of the rental pool than it would in a county of 200,000. The stability score of 50 is consistent with that structural reality. Investors who require a minimum population threshold for risk management should weigh that figure carefully.
The carry cost picture in Willacy deserves its own line in any underwrite. At a state-average effective property tax rate of 1.80%, Texas already ranks among the higher property tax states nationally, and that rate applied to a $174,196 purchase generates $3,136 in annual taxes. Combined with $871 in estimated annual insurance, you are looking at $334 per month in tax and insurance before you account for mortgage, maintenance, vacancy, or management. That is a meaningful fixed cost load on a sub-$175,000 asset, and at 1.80% the rate is high enough that it deserves its own line on your underwrite rather than being folded into a generic expense ratio. The honest caveat from the data: this is a state-average estimate from Tax Foundation 2024, and actual county and township rates in Willacy may differ, so pull the specific assessor rate before finalizing any model.
On regulatory and demographic risk, the data supports two observations. First, the small population of 20,308 limits the depth of the renter pool, meaning any vacancy event hits your portfolio occupancy hard and fast. Second, the near-flat or slightly declining price trend suggests limited organic demand pressure on the buy side, which often correlates with muted rental demand growth. No vacancy rates, crime data, or rent control information were provided, so no further claims can be made on those dimensions.
Comparing Willacy to its listed neighbors sharpens the picture. Bowie County carries a median home price of $187,245, a median rent of $1,269, and a gross rent-to-price ratio of 8.1%, with an overall score of 61, essentially identical to Willacy's 62. That rent-to-price ratio in Bowie is a number Willacy cannot match with any data provided, and for a yield-oriented buyer Bowie is the cleaner choice at only $13,000 more in median price. Matagorda County scores 64 overall at a $210,399 median with a 5.4% gross yield, a reasonable middle-ground market but priced higher. Victoria County scores 58 at $211,088 with a 6.4% gross yield, decent yield but a lower overall score than Willacy. Carson County at $156,104 is the cheapest of the group but carries no rent data and scores 61. The case for choosing Willacy over these neighbors rests almost entirely on lowest-possible entry cost, and even on that axis Carson County undercuts it by roughly $18,000. An investor should choose Willacy over the listed alternatives only if the specific submarket has rental demand data that is not captured in county-level aggregates, or if the acquisition price on a specific deal is materially below the $174,196 median and the math works at the asset level.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -0.5% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-0.5% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Willacy County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Willacy County in Texas scores 62/100, ranking #316 of 1,000 US counties (top 40%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.