Roanoke market analysis
Roanoke County comes in at a 3.69% cap rate and a gross rent-to-price ratio of 5.68%, both of which tell the same story: this is not a cash-flow market at current prices and financing costs. Running the standard buy-and-hold model at 20% down and 6.85% interest, the monthly mortgage alone hits $1,757 against a median rent of $1,586, producing negative cash flow of $726 per month before you've paid a dollar of tax or insurance. Cash-on-cash return lands at -11.3%. The appreciation score of 81 out of 100, paired with 3.17% year-over-year price growth and a median home price of $335,201, tells you where the market's energy is: equity accumulation, not income. The affordability index of 58 suggests the market is moderately accessible relative to incomes, but that same affordability cushion is being eaten by the current rate environment rather than passed through to investors as yield.
This market suits an appreciation-focused buyer who can absorb negative carry in the near term and is underwriting to equity growth and future refinancing optionality, not to month-one cash flow. It does not suit a cash-flow buyer running lean reserves, and the -$726 monthly bleed means a value-add operator needs to identify a specific rent-uplift thesis, something that closes a gap of at least $750 per month net before the numbers work on a stabilized basis. With a stability score of 50, the county sits squarely at the midpoint, neither a defensive hold nor a high-beta bet, which reinforces the appreciation-buyer profile over someone looking for a sleep-at-night income stream.
The combined monthly tax and insurance burden at the state-average effective rate of 0.82% property tax and 0.23% insurance works out to $293 per month, or $3,520 annually. That figure is already baked into the $555 estimated monthly expenses in the model. The property tax flag is "normal" for Virginia, meaning it does not represent a particular headwind relative to peer markets, but it is still a real line item that compounds the negative cash-flow picture at today's rates. Worth noting: 0.82% is a state-average estimate from Tax Foundation 2024 data, and actual Roanoke County or township-level rates may differ, so pull the county assessor's rate before finalizing your underwrite.
Looking at the neighboring counties, Roanoke's case for selection over its peers is primarily its appreciation score, not its yield. Colonial Heights City offers a rent-to-price ratio of 7.34% on a median price of $275,316, meaningfully better income coverage. Petersburg City pushes that ratio to 8.56% at a $187,566 median, the most cash-flow-tilted option in this peer set. Montgomery County lands at 6.66% with a median rent of $1,832, which at $329,915 in median price gives it a better income-to-cost balance than Roanoke and a higher absolute rent level. Augusta County, directly comparable in price at $348,578, actually produces a slightly lower rent-to-price ratio of 5.47%, making it the weaker cash-flow option even relative to Roanoke. Suffolk City has the highest rents in the group at $1,910 but also the highest prices at $373,720, landing at a 6.13% ratio. If your mandate is cash flow, Petersburg or Colonial Heights deserve the look first. If your thesis is appreciation and you want to stay in the Roanoke region, the county's 81 appreciation score is not matched by any of the neighbors in the data provided, which carry identical overall scores of 61 or 62 with no appreciation breakdown given to compare directly.
The concentrated risk in Roanoke County is the financing math. The deal works at lower rates or lower purchase prices; it does not work as a going-concern income play at 6.85% on a $335,000 asset yielding $1,586 in rent. Investors entering this market should stress-test the exit: what does the return profile look like at a 5.5% refinance rate, or if price growth slows from 3.17% to 1.5%? The overall national percentile of 56 and state rank of 51 out of 133 counties confirm this is a middle-of-the-road market, not a top-tier opportunity in either direction. The investor who belongs here is patient, equity-motivated, and not depending on this asset to service its own debt from day one.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $251,400 | -$287/mo | 4.9% | -6.0% |
Median typical MLS deal | $335,201 | -$726/mo | 3.7% | -11.3% |
125% of median newer / premium | $419,001 | -$1,166/mo | 3.0% | -14.5% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.68% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 3.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$726/mo)
- -Negative leverage (cap rate 3.7% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
The Bottom Line
Roanoke County in Virginia scores 61/100, ranking #344 of 1,000 US counties (top 44%). At 20% down and current rates, a median-priced rental loses about $726/month; the 5.68% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.