Southampton County
Market Snapshot
Southampton market analysis
Southampton County sits at the lower end of Virginia's price spectrum with a median home price of $279,327, roughly $47,000 to $72,000 cheaper than the neighboring counties in this dataset. Year-over-year appreciation came in at 1.89%, which is modest, and the tool scores the county at 69 out of 100 for appreciation potential while assigning a cash-flow score of zero. That combination, low purchase price but no modeled cash flow, tells you this market likely sits in an awkward middle zone: cheap enough to attract buyers, but rents that do not appear to clear the bar for positive carry at a 6.85% financing rate. The affordability index of 70 and affordability score of 70 confirm that prices are accessible relative to local incomes, which supports the stability of tenant demand even if it also caps how far rents can push. Nationally, Southampton ranks in the 65th percentile out of 1,000 counties and sits 36th out of 133 Virginia counties, a respectable position that reflects affordability and some appreciation tailwind rather than cash-flow strength.
The cash-flow score of zero is the clearest signal about who this market suits and who it does not. A pure cash-flow buyer who underwrites conservatively at today's rates should proceed with caution unless they can buy meaningfully below the $279,327 median, force appreciation through renovations, or bring a larger down payment that meaningfully reduces debt service. The appreciation score of 69 suggests the market has some upside case, but at 1.89% trailing appreciation it is not a high-velocity growth market either. That profile fits a patient, value-add operator best: someone who can acquire below median, improve the asset, and hold through a full cycle while the affordability floor and moderate appreciation do their work. A pure appreciation play would be better served by a county with stronger price momentum. A pure cash-flow play needs better rent-to-price ratios than the data here supports.
Southampton is a rural county of about 18,000 people in southeastern Virginia. No economic anchors or employer data were provided for this county, so specific demand drivers beyond the general demographic profile cannot be assessed here. What the population figure does tell you is that the rental pool is thin. At 18,003 residents this is not a deep market, and vacancy exposure on any individual asset is amplified by the limited tenant base. That does not make it uninvestable, but it does mean underwriting should assume longer re-leasing timelines and a tenant mix that may be more sensitive to local economic disruptions than a larger metro would be.
On carry costs, the combined monthly tax and insurance load on a $279,327 asset runs to $244 per month, based on Virginia's state-average effective property tax rate of 0.82% and an insurance rate of 0.23%. That figure is based on a state-average estimate and actual county or township rates may differ, so pull the Southampton County assessor's figures before you finalize any underwrite. At 0.82%, the tax rate is flagged as normal, not a meaningful headwind or tailwind, and the $244 monthly combined burden is manageable. It is not going to save a deal that does not pencil on rent, but it is not punishing either.
The primary risks here are concentration and scale. A rural county with 18,000 people offers limited diversification across a portfolio; one or two vacancies can swing your overall returns materially. Regulatory risk is not flagged in the provided data, and no specific demographic trends were supplied, so no claims on those fronts are warranted beyond the general note that small, rural markets are more sensitive to outmigration than larger ones.
Compared to the five neighboring counties in this dataset, Southampton's $279,327 median is the lowest by a meaningful margin. Prince George County at $346,630 and Rockingham County at $351,766 are $67,000 to $72,000 higher. Rockingham and Prince George also show rent-to-price ratios of 0.0635 and 0.0640 respectively, and Augusta County comes in at 0.0547, all of which likely produce better cash-flow underwriting than Southampton at current rates. Roanoke County at $325,167 and a 0.0584 rent-to-price ratio also appears more favorable on that metric. The case for choosing Southampton over any of these neighbors comes down entirely to entry price: if you are buying well below median, executing a value-add strategy, and underwriting to a lower basis, the lower purchase price can compensate for the weaker rent-to-price dynamics. If you are buying at or near median and need cash flow from day one, the neighbor counties with higher rent-to-price ratios are the more logical targets despite their higher sticker prices.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 1.9% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Southampton County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Southampton County in Virginia scores 64/100, ranking #273 of 1,000 US counties (top 35%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
Related markets
Markets like Southampton with stronger cash flow
Rent vs buy in Virginia cities
Frequently asked questions
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