Fayette County

West VirginiaPopulation: 40,545
75
/100
Buy for appreciation
#53 of 1,000 counties
#5 in West Virginia (55 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 20, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$139,740
Median Home Price
39% below national median
$856/mo
Median Rent
41% below national median
7.35%
Rent-to-Price Ratio
Top 19% nationally
-$176
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Fayette market analysis

Fayette County sits at a median home price of $139,740 and median rent of $856, producing a rent-to-price ratio of 7.35%. That ratio places it squarely in cash-flow territory by conventional thresholds, though the model underwrite tells a more complicated story. At 6.85% financing on an 80% LTV purchase, the monthly mortgage alone runs $733, and with $300 in estimated expenses added, total outflows exceed gross rent by $176 per month. The resulting cash-on-cash return is -6.57% on a levered basis. The unlevered picture is meaningfully better: a 4.78% cap rate on a sub-$140K asset is a real number, not a rounding error, and it reflects genuine yield relative to price. Appreciation has been modest, with home prices up 3.91% year-over-year, and the county scores 83 out of 100 on appreciation, which is high enough to take seriously even if the absolute dollar gains are small at this price point. Fayette lands in the 93rd national percentile across 1,000 counties ranked, and fifth in West Virginia out of 55, which signals that on a relative basis this market competes well even if the headline cash flow at current rates is negative.

The financing environment is the central underwriting problem here. A buyer who needs a conventional 30-year mortgage at 6.85% will be cash-flow negative by roughly $176/month at these rents and this purchase price. That makes Fayette most useful to three specific buyer profiles: the all-cash or low-leverage buyer who can acquire at or near the cap rate yield, the value-add operator targeting distressed assets below $139K with rent upside through renovation, and the appreciation-oriented buyer who wants a very low entry price in a market that has been trending upward. It is not the market for an investor who needs immediate levered cash flow at current interest rates. The affordability index of 100 and a perfect affordability score of 100 out of 100 confirm that purchase prices are near the floor nationally, which limits downside risk on valuation but does not by itself solve the debt-service math.

Tax and insurance carry costs are a genuine tailwind here. The combined monthly tax and insurance figure is $99, based on a state-average effective property tax rate of 0.59% and an insurance rate of 0.26% applied to the median purchase price. That rate is low by national standards, and it deserves explicit credit in any underwrite because it is one of the few line items that pulls in the investor's favor when debt service is working against them. To be clear, this is a state-average estimate from Tax Foundation 2024 data, and actual county or township rates in Fayette may differ, so confirm the specific millage before closing. Still, if your underwrite assumes $99/month for tax and insurance combined, you are starting from an accurate baseline rather than a conservative one that inflates costs.

The stability score of 50 out of 100 is the number that demands the most scrutiny. Fayette County has a population of roughly 40,500, and West Virginia broadly has faced long-run demographic pressure from outmigration and economic transition away from extraction industries. No economic anchors or employer data were provided for this county, which means there is no institutional demand driver, no major employer, and no university or military installation on record here that would anchor rental demand. That absence is itself informational. Investors who need confidence in occupancy over a five- to ten-year hold need to do ground-level diligence on local employment and population trends that this data set does not resolve.

Compared to its neighbors, Fayette's case is competitive on price and rent-to-price ratio. Ohio County prices at $154,458 with a 7.55% rent-to-price ratio and an overall score of 74, essentially a toss-up with Fayette's 75 but at a $15K premium. Kanawha County has the most interesting rent-to-price ratio in the comparison set at 8.66% on a $149,776 median, and it scores 73 overall, slightly below Fayette, though that ratio suggests better levered cash flow potential for a buyer who prioritizes income now. Preston County comes in cheaper at $133,414 and scores 76, marginally higher than Fayette, making it worth a direct comparison if price minimization is the primary objective. Taylor County at $185,741 is the most expensive neighbor and scores 73, the lowest in the group, which makes it the hardest to justify in this rate environment. Nicholas County at $158,409 and a score of 73 offers nothing clearly differentiated. Choose Fayette over its neighbors when the combination of sub-$140K entry price, a 4.78% cap rate, and that low tax-and-insurance carry cost aligns with an all-cash or low-leverage strategy, and when you have done independent work to satisfy yourself that local rental demand is durable enough to support the stability score the data flags as a concern.

Last analyzed October 20, 2026. Based on the latest available Zillow and Census data for Fayette County.

Scenario comparison

Same $856/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$104,805+$7/mo6.4%+0.3%
Median
typical MLS deal
$139,740-$176/mo4.8%-6.6%
125% of median
newer / premium
$174,675-$359/mo3.8%-10.7%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$139,740
Down Payment (20%)$27,948
Loan Amount$111,792
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$856
Monthly P&I-$733
Est. Expenses (35%)-$300
Net Cash Flow-$176/mo
4.8%
Cap Rate (all cash)
-6.6%
Cash-on-Cash Return
7.35%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 4.8% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
75/100
75
Cash Flow(30%)
74/100

Based on 7.35% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
83/100

Based on 3.9% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
100/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Above-average rent-to-price ratio (7.35%)
  • +Affordable relative to local incomes
  • +Complete rent data available

Challenges

  • -Negative leverage (cap rate 4.8% < mortgage rate 6.9%)

Economic Indicators

Population
40,545
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
  • +Value-add operators who can buy below median and force rent up
  • +Institutional or out-of-state investors who target appreciation markets
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)

Compare to Nearby Counties

CountyVerdict
PrestonWV
76$133,414Est. pending—Strong BuyView
CurrentFayetteWV
75$139,740$8567.35%Strong Buy
OhioWV
74$154,458$9717.55%BuyView
TaylorWV
73$185,741Est. pending—BuyView
NicholasWV
73$158,409Est. pending—BuyView
KanawhaWV
73$149,776$1,0818.66%BuyView

The Bottom Line

Buy for appreciationFayette scores strongly overall, but a leveraged buy-and-hold loses $176/mo at current rates. Best fit for appreciation-focused buyers, all-cash operators, or value-add deals below median.

Fayette County in West Virginia scores 75/100, ranking #53 of 1,000 US counties (top 7%). At 20% down and current rates, a median-priced rental loses about $176/month; the 7.35% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-176/mo
Cap Rate
4.8%
Cash-on-Cash
-6.6%

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Frequently asked questions

The average cap rate in Fayette County is 4.78%, which reflects moderate cash flow potential for buy-and-hold investors in this West Virginia market.

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