Taylor market analysis
Taylor County sits at a median home price of $192,423, up 3.1% year-over-year, in a state where the neighboring counties are priced anywhere from $133,000 to $166,000. That premium over its West Virginia peers is worth examining before anything else. The data does not include a median rent figure or a calculated cap rate for Taylor, so the cash-flow score of zero reflects missing inputs rather than a confirmed zero return. What the data does confirm is an appreciation score of 80 out of 100 and a national percentile ranking of 91st out of 1,000 counties, with a state rank of 5th out of 55. The affordability index of 89 tells you that homes here remain relatively accessible in absolute terms, even if they carry a price premium versus the immediate West Virginia peer group. Without a verified rent figure and cap rate, an investor cannot responsibly underwrite this as a cash-flow play on the provided data alone, and any return modeling would require pulling local rent comparables independently before committing capital.
Given that profile, Taylor County as presented is squarely an appreciation-oriented or hybrid hold, not a day-one cash-flow vehicle. The 80 appreciation score is the standout number here, and it pairs with an affordability index of 89, meaning the entry price is not stretched relative to local income. That combination, rising prices from a still-accessible base, is what draws appreciation buyers who want upside without paying a coastal premium to access it. A value-add operator could also find traction: at $192,423 median, even modest forced appreciation through renovation has a reasonable spread to work with, and a low entry price limits downside if the thesis takes longer to play out. The investor who should not be here on current data is one whose model depends on verified day-one cash flow at acquisition, because the rent-to-price ratio for Taylor is not available to confirm that math.
The tax and insurance carry picture is a genuine tailwind on this deal. West Virginia's state-average effective property tax rate is 0.59%, which the Tax Foundation classifies as low, and the provided estimate puts annual property tax at $1,135 on a $192,423 purchase. Annual insurance comes in at $500. Combined, that is $136 per month in tax and insurance, which is materially below what an investor would face in higher-tax states on a comparable asset. To be precise, 0.59% is a state-average estimate and actual Taylor County or township rates may differ, so verify at the assessor level before closing. But even with some variance, this cost structure gives a buy-and-hold investor meaningful operating leverage: carry costs stay low while the property appreciates, and if rents are eventually confirmed to support positive cash flow, the tax and insurance burden will not be the item that kills the spread.
The stability score of 50 is the number that deserves the most attention in a risk conversation. At exactly the midpoint of the scale, it signals meaningful uncertainty about rental demand consistency and economic resilience, likely a function of Taylor County's small population of 16,602. No economic anchor employers are provided in the data, which makes it difficult to assess what is driving job stability or rental demand in the county. A population this small means tenant pools are thin, and concentration risk is real: a single large employer contracting or a demographic outflow trend can move vacancy materially in a small market. An investor accustomed to markets with 100,000-plus residents should underwrite a wider vacancy cushion here and stress-test the hold period against scenarios where rent growth lags home price appreciation.
Compared to its neighbors, Taylor's story becomes clearer. Ohio County ($154,458 median, 7.55% rent-to-price ratio) and Kanawha County ($149,776 median, 8.66% rent-to-price ratio) both offer confirmed cash-flow-positive metrics at lower entry prices, and Kanawha's rent-to-price ratio of 8.66% is meaningfully above what most markets in the region can show. Cabell County ($166,212, 6.91%) and Preston County ($133,414, overall score 76) round out a peer group where cash-flow buyers have cleaner data to work with. Taylor's edge is its appreciation score of 80, which exceeds every neighbor in the table, and its national percentile of 91st, which also clears the field. If your thesis is buy-and-hold appreciation with low carry costs and you are comfortable operating without a verified rent figure until you pull your own local comps, Taylor makes a case. If you need confirmed cash flow on day one, Kanawha or Ohio County give you that number today at a lower purchase price, and you should go there instead.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 3.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Taylor County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Taylor County in West Virginia scores 74/100, ranking #74 of 1,000 US counties (top 9%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.