Jefferson market analysis
Jefferson County sits at a 2.78% cap rate on a $369,355 median purchase price against $1,315 in monthly rent, producing a gross rent-to-price ratio of 4.27%. At 6.85% financing, that math collapses quickly: a 20% down payment leaves you with a $1,936 monthly mortgage, and after estimated expenses the model projects negative $1,081 in monthly cash flow and a cash-on-cash return of -15.27%. Those are not rounding-error problems, they are structural. The appreciation score of 87 out of 100, paired with 5.28% year-over-year price growth, tells you which side of the spectrum Jefferson sits on: this is an appreciation market, and the income side of the ledger is not going to carry the asset.
That profile narrows the viable buyer considerably. A pure cash-flow investor should move on immediately. The numbers do not work at conventional leverage, and there is no cushion to absorb vacancy, capex, or rate movement. An appreciation buyer with a long hold horizon and the ability to service negative carry, either through reserves or portfolio income elsewhere, is the realistic fit here. A value-add operator might find selective opportunity if they can buy meaningfully below the $369,355 median and force enough rent growth to close the gap, but the market-level cap rate of 2.78% means the margin for error on acquisition price is thin. The affordability index of 51 and the overall score of 55 placing Jefferson at the 36th national percentile confirm this is not a market that rewards average execution.
Wisconsin's state-average effective property tax rate of 1.85% deserves its own line on your underwrite. At that rate, the annual tax bill on a $369,355 purchase runs approximately $6,833, and combined with estimated insurance of $850 annually, you are looking at $640 per month in tax and insurance alone before touching debt service or maintenance. That is 49% of gross rent consumed by two line items. The tax Foundation 2024 estimate is a state-average figure and actual county or township rates in Jefferson may differ, but at 1.85% the direction of risk is clear: Wisconsin's property tax burden is high enough that any underwrite treating taxes as a residual item rather than a first-order cost will produce results that do not survive contact with reality.
No economic anchor data was provided for Jefferson County, so employer-specific demand drivers cannot be assessed here.
The concentration risk worth flagging is demographic. At 85,932 residents, Jefferson is a smaller county, and the appreciation score of 87 suggests price performance has been strong relative to income fundamentals, an affordability index of 51 confirms the market is not cheap for local renters. If price growth moderates or reverses, there is limited income yield to cushion the position. Regulatory data was not provided, so landlord-tenant regime cannot be assessed.
Compared to its neighbors, Jefferson is neither the most expensive nor the most income-productive market in the region. Dane County at a 4.86% rent-to-price ratio and $1,817 median rent offers measurably better income yield on a $448,398 median price, and its overall score of 55 matches Jefferson's while delivering more rent per dollar deployed. Saint Croix County's 5.14% ratio is the highest in this peer group, suggesting the best cash-flow characteristics of the five neighbors listed, also at a 56 overall score, slightly edging Jefferson. Ozaukee County at 4.54% and Waukesha at 4.02% both carry higher price points with mixed yield improvement. Jefferson makes sense over these neighbors in one specific scenario: an investor who is underwriting primarily for price appreciation, wants exposure below the $400,000 threshold that Waukesha, Ozaukee, and Dane all clear, and can hold long enough for the 5.28% annual price growth to compound meaningfully. If income yield is anywhere in the priority stack, Dane or Saint Croix are more defensible positions at current market prices.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $277,016 | -$597/mo | 3.7% | -11.2% |
Median typical MLS deal | $369,355 | -$1,081/mo | 2.8% | -15.3% |
125% of median newer / premium | $461,693 | -$1,565/mo | 2.2% | -17.7% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 4.27% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 5.3% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Strong price appreciation (+5.3% YoY)
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (4.27%)
- -Negative cash flow at typical financing (-$1,081/mo)
- -Negative leverage (cap rate 2.8% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Jefferson County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Jefferson County in Wisconsin scores 55/100, ranking #501 of 1,000 US counties (top 64%). At 20% down and current rates, a median-priced rental loses about $1081/month; the 4.27% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.