Baldwin market analysis
Baldwin County prices out at a gross rent multiplier just under 18x and a rent-to-price ratio of 0.55%, which puts it squarely in appreciation territory rather than cash-flow territory. The model cap rate of 3.57% at a $371,447 purchase price is thin, and the fully loaded cash-on-cash return at 6.85% financing comes out at negative 11.81%, driven by a monthly mortgage of $1,947 against $1,701 in median rent. Even before vacancy and maintenance, the deal is underwater at today's rates. Year-over-year price growth of 0.06% means you are not being compensated for that carry risk with meaningful near-term appreciation either. The overall score of 51 out of 100, landing at the 27th national percentile, reflects a market that is mediocre on every dimension simultaneously: cash flow at 52, appreciation at 51, stability at 50, and affordability at 50.
The numbers make Baldwin a difficult market for a pure cash-flow buyer at current prices and interest rates. A buyer running a 25% down conventional loan is looking at negative $841 per month on a median-priced asset. To reach breakeven, you would need either a purchase price roughly 30% below median, a meaningfully above-market rent, or a rate environment materially lower than 6.85%. Value-add operators who can force appreciation through renovation and reposition rents above the $1,701 median have the clearest path to making the math work, but that requires finding distressed inventory in a market where median prices are sitting above $370,000. An appreciation-oriented buyer tolerating negative carry is the most natural fit, provided they have conviction that the coastal Gulf market fundamentals will push prices higher over a 5-10 year hold. The 0.06% trailing YoY price growth does not yet validate that conviction, so any appreciation thesis is forward-looking and speculative rather than backward-looking and confirmed.
No economic anchor data was provided for Baldwin County, so employer-specific context is not addressed here.
On carry costs, Baldwin is actually one of the more favorable markets in the country from a tax-and-insurance standpoint, until you factor in Alabama's coastal exposure to storm risk. The combined monthly tax and insurance figure of $254 is composed of $124 in property tax and $130 in insurance based on state-average effective rates of 0.40% and 0.42% respectively. The 0.40% property tax rate is flagged as very low, and at a $371,447 purchase price that translates to roughly $1,486 annually, which is a genuine tailwind relative to Sun Belt peers. That low rate is worth noting explicitly on your underwrite as it partially offsets the negative cash-flow picture. The caveat, per the Tax Foundation 2024 estimate used here, is that this is a state-average rate and actual county or township rates may differ, so pull the Baldwin County assessor data before closing. The insurance figure also deserves scrutiny: coastal Alabama properties frequently carry wind and flood riders that push actual premiums well above state-average estimates, so the $130 monthly figure should be treated as a floor, not a ceiling.
The primary risk in Baldwin is concentration. A coastal leisure and retirement market with a population of 233,420 is heavily exposed to weather events, flood-zone regulatory shifts, and changes in retiree migration patterns. If Gulf Coast tourism or coastal real estate demand softens, rental demand softens with it. There is no manufacturing, logistics, or institutional employer base mentioned in the data to provide counter-cyclical stability. The affordability index of 50 also suggests the local renter pool is not deep at the current price and rent levels, which limits your exit options if you need to sell to an owner-occupant rather than another investor.
Compared to the five neighboring counties in the dataset, Baldwin is the most expensive by a wide margin. Dallas County sits at a $84,056 median, Barbour at $145,070, Monroe at $130,047, Franklin at $181,065, and Bibb at $210,183. Monroe County actually scores higher overall at 54 versus Baldwin's 51, at less than a third of the price, which implies a meaningfully better rent-to-price ratio for a cash-flow buyer. The lower-priced neighbors generally score 48 to 49, so they are not clearly superior markets, but they represent a different risk profile: lower absolute dollar exposure, lower price-point entry, and likely better gross yields. Baldwin makes sense over its neighbors specifically when an investor is targeting a coastal lifestyle asset, a short-term rental conversion play (though STR regulatory risk is real and not quantified here), or a longer-horizon appreciation hold on a Gulf-adjacent asset. For a straightforward buy-and-hold rental at median prices and current financing costs, the neighbors offering lower entry points warrant a serious look before committing capital to Baldwin.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $278,585 | -$355/mo | 4.8% | -6.7% |
Median typical MLS deal | $371,447 | -$841/mo | 3.6% | -11.8% |
125% of median newer / premium | $464,309 | -$1,328/mo | 2.9% | -14.9% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.49% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$841/mo)
- -Negative leverage (cap rate 3.6% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Baldwin County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Baldwin County in Alabama scores 51/100, ranking #575 of 1,000 US counties (top 73%). At 20% down and current rates, a median-priced rental loses about $841/month; the 5.49% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.