Morgan market analysis
Morgan County sits at a 3.79% cap rate and a gross rent-to-price ratio of 0.0058 monthly (about 5.84% annualized), which places it firmly in the appreciation-leaning middle of the cash-flow-versus-appreciation spectrum, though without exceptional upside on either end. At a median home price of $227,725 and median rent of $1,108, the numbers are affordable but not compelling on a leveraged basis. Financing at 6.85% on a 20% down payment produces a monthly mortgage of $1,194 against estimated expenses of $388, leaving an investor $474 in the hole every month before any vacancy or capital expenditure reserve. The cash-on-cash return of negative 10.86% makes clear that this is not a market where you buy, finance, and clip coupon checks. The 0.75% year-over-year home price appreciation is modest enough that waiting for price gains to bail out the carry cost is a long game with no guarantee of payoff. The affordability index of 81 tells you this market is attainable, which matters for rental demand, but attainability alone does not make debt service disappear.
The investor profile that fits Morgan County best is either an all-cash or low-leverage buyer who can accept a sub-4% cap rate in exchange for low entry cost and a stable tenant base, or a value-add operator who can force appreciation through renovation to compress the effective purchase price relative to rent. A leveraged buy-and-hold investor expecting positive day-one cash flow will be disappointed at current rates. The affordability score of 81 is one of the highest in the data, which is a genuine structural advantage: when buying is accessible to residents, rental demand tends to be more price-sensitive, so significant rent increases above market are harder to sustain, but vacancy risk from tenants achieving homeownership is also real. That tradeoff is baked into the flat rent-to-price ratio.
Morgan County's property tax picture is a meaningful tailwind. The state-average effective rate is 0.40%, flagged as very low, producing annual property tax of roughly $911. Combined with estimated annual insurance of $956, the monthly tax-and-insurance burden is approximately $156. That is a genuine line-item advantage relative to many comparable markets. To be precise, this figure uses a state-average effective rate from Tax Foundation 2024 data, and actual Morgan County or township-level rates may differ, so verify with the county assessor before finalizing your underwrite. Still, even if the county rate runs somewhat above the state average, Alabama's property tax environment is structurally favorable and provides real cushion in an otherwise tight cash-flow picture.
The risks worth flagging are concentration and stability. Morgan County scores 50 on stability, the lowest of its scored dimensions, and sits at the 52nd national percentile overall with a state rank of 29 out of 67 Alabama counties. Neither figure signals a deeply distressed market, but neither offers the cushion of a top-tier market. A population of 123,102 means this is a mid-sized county without the deep liquidity of a metro, which creates exit risk if you need to sell quickly or refinance into a different asset. Without economic anchor data provided, no specific employer concentration or demand driver can be cited, so underwrite tenant demand conservatively and stress-test for a period of softening local employment.
Compared to its neighbors, Morgan County is neither the best nor the worst option in the region. Marshall County is the most interesting contrast: at a median home price of $233,686, only $5,961 more than Morgan, it posts a rent-to-price ratio of 0.0776 annualized versus Morgan's 0.0584, a gap large enough to materially change the leveraged cash-flow math. Marshall's overall score of 61 edges Morgan's 60 as well. An investor focused on cash flow should look at Marshall first. Limestone County offers a higher rent-to-price ratio of 0.062 but at a median price of $315,331, the larger capital requirement raises the hurdle. Shelby County, at $350,870 and a rent-to-price ratio of 0.057, trails Morgan on yield and costs more to enter. Clay County, at $176,274, offers lower entry cost and scores 61 overall, which may suit a capital-constrained value-add buyer, though no rent data is available to evaluate its yield. Choose Morgan over its neighbors when you want a mid-sized, affordable Alabama market with very low property taxes, are not dependent on leveraged cash flow from day one, and prefer Morgan's specific submarket dynamics over Marshall's slightly better yield profile.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $170,794 | -$176/mo | 5.1% | -5.4% |
Median typical MLS deal | $227,725 | -$474/mo | 3.8% | -10.9% |
125% of median newer / premium | $284,656 | -$773/mo | 3.0% | -14.2% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.84% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.8% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$474/mo)
- -Negative leverage (cap rate 3.8% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Morgan County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Morgan County in Alabama scores 60/100, ranking #375 of 1,000 US counties (top 48%). At 20% down and current rates, a median-priced rental loses about $474/month; the 5.84% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.