Shasta market analysis
Shasta County prints a gross rent-to-price ratio of 5.39%, which puts it squarely in the lower tier for California but middling nationally, ranking 575th out of 1,000 counties. The modeled cap rate of 3.5% and a cash-on-cash return of negative 12.12% at a 6.85% rate tell the real story: at a $367,699 purchase price with 20% down, the numbers produce a monthly mortgage of $1,928 against a median rent of $1,652, meaning the property is underwater before you pay a dollar of expenses. Estimated monthly expenses of $578 push the modeled cash flow to negative $854 per month. Year-over-year home price growth of essentially zero (0.01%) means you are not being compensated with appreciation for accepting that carry loss. Across the scoring system, Shasta lands at 51 out of 100 overall, with cash flow, appreciation, stability, and affordability all clustered in the 50-51 range. This is a flat, break-even-in-name-only market, not a market with a clear investing thesis in either direction.
Given those numbers, Shasta is a difficult fit for a conventional buy-and-hold cash-flow buyer at today's rates. The negative $854 monthly cash flow means a leveraged investor is writing a check every month with no price appreciation to offset it. An appreciation buyer also has little to work with: 0.01% annual price growth is not a rounding error, it is a signal. The market that might find Shasta useful is a value-add operator who can materially move rents above the $1,652 median through renovation or repositioning, because the purchase price of $368k is at least accessible relative to coastal California. But even then, the math requires getting rents up by several hundred dollars per month before the deal approaches breakeven, which demands genuine execution skill and a clear local comp set showing that ceiling exists.
The $276 per month in combined property tax and insurance, derived from a state-average effective tax rate of 0.73% (annualizing to $2,684 in property tax) and $625 annually in insurance, is not itself the problem in Shasta. The propertyTaxFlag is flagged as normal, and at 0.73% the rate is not a headline carry cost. Note that this is a state-average estimate and actual county or township rates in Shasta may differ, so confirm the specific parcel's assessed rate before finalizing your underwrite. Insurance at $625 annually also reads as relatively contained, though that figure should be stress-tested against wildfire zone classifications given Shasta County's geography.
That wildfire exposure is the sharpest risk flag in this market. Shasta County sits in one of California's most active fire corridors, and insurance availability and pricing in this region have become a live underwriting issue as carriers have curtailed coverage or raised premiums substantially in high-risk zones. The $625 annual insurance figure used in the model may significantly understate actual quotes on properties in higher-hazard classifications, and an investor should get actual binder quotes, not assume the modeled rate. A market with near-zero price appreciation and negative cash flow has essentially no margin to absorb a surprise on insurance cost. Beyond fire risk, a county of 181,852 people in inland Northern California carries concentration risk: the tenant pool is limited, and any economic softening that affects the local employment base hits vacancy rates quickly in a market without the depth of a major metro.
Compared to its neighbors in the data, Shasta is not the most compelling option. Lake County at a $300,495 median price and a rent-to-price ratio of 7.00% outpaces Shasta's 5.39% on the metric that matters most for cash-flow buyers, and it does so at $67,000 less in purchase price, meaningfully reducing the capital required and the mortgage load. Fresno County at a 6.11% rent-to-price ratio and $2,034 median rent offers a higher absolute rent level with a more diversified economic base. Kern County at 5.98% and a $357,338 median is slightly cheaper than Shasta with a better rent ratio. Sutter County carries a 5.95% ratio and $2,125 median rent, a stronger rent level than Shasta's $1,652 at a higher price point. An investor who is choosing Shasta over these neighbors needs a specific reason tied to a property or submarket, because the county-level data does not provide one. The only scenario where Shasta earns the allocation over the alternatives is if a specific deal underwriting, at a price well below the $368k median, closes the cash-flow gap that the county averages cannot.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $275,774 | -$372/mo | 4.7% | -7.0% |
Median typical MLS deal | $367,699 | -$854/mo | 3.5% | -12.1% |
125% of median newer / premium | $459,624 | -$1,336/mo | 2.8% | -15.2% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 5.39% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 0.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (5.39%)
- -Negative cash flow at typical financing (-$854/mo)
- -Negative leverage (cap rate 3.5% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Shasta County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Shasta County in California scores 51/100, ranking #575 of 1,000 US counties (top 73%). At 20% down and current rates, a median-priced rental loses about $854/month; the 5.39% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Shasta with stronger cash flow
Cheaper alternatives to Shasta
Head-to-head comparisons
Average rent by city in Shasta County
- Average rent in Redding$1,626/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.