Ventura County

CaliforniaPopulation: 842,009
38
/100
Avoid
#761 of 1,000 counties
#35 in California (58 counties)
Analysis by RentalCalcs ResearchIndependent data + algorithm-driven scoring
Updated October 19, 2026Sources: Zillow ZHVI, Zillow ZORI, US Census ACS, Tax Foundation

Market Snapshot

$869,794
Median Home Price
279% above national median
$2,955/mo
Median Rent
104% above national median
4.08%
Rent-to-Price Ratio
Top 92% nationally
-$2,638
Est. Monthly Cash Flow
With 20% down at 6.9% rate

Deep-dive analysis

Ventura market analysis

Ventura County sits at the expensive end of an already expensive state. At a median home price of $869,794 and median rent of $2,955, the gross rent-to-price ratio comes in at 0.0408%, which translates to a cap rate of just 2.65% on a standard underwrite. Running the numbers with 20% down ($173,959), a 6.85% rate, and estimated monthly expenses of $1,034, you get a mortgage payment of $4,560 and a projected cash flow of negative $2,638 per month, a cash-on-cash return of -15.82%. The county scores 31 out of 100 on cash flow and ranks in the 3rd percentile nationally out of 1,000 counties evaluated. Appreciation is a more credible story, scoring 61, though year-over-year home price growth of just 1.06% is modest by historical Southern California standards. This is an appreciation-spectrum market that currently produces deeply negative carry.

The investor this market suits is not a cash-flow buyer, the numbers make that unambiguous. A buy-and-hold appreciation play is the core thesis here, and even then, you need to be comfortable funding a deficit of roughly $2,600 per month out of pocket, or have a capital structure that reduces the mortgage burden significantly. If you are buying all-cash or with a very large down payment, the cap rate of 2.65% is still thin but at least keeps you above water operationally. A value-add operator who can reposition a unit to push rents materially above the $2,955 median has more room to work with, but given the affordability index of 5 out of 100, renters have a ceiling on what they can absorb, and that ceiling limits rent upside. The stability score of 50 suggests the market is neither a disaster nor a standout on that dimension. This is a capital-preservation and long-term appreciation play for an investor with a long time horizon and meaningful reserves.

Ventura County's rental demand is supported by its position between Los Angeles and Santa Barbara, two of California's most constrained housing markets. The population of 842,009 gives it real scale, and the coastal geography that makes it appealing to residents also constrains new supply, which is the structural argument for appreciation over time. The county has a diversified employment base across agriculture, defense, technology, and healthcare sectors, and proximity to the large LA metro labor market means residents have access to a broad job base without being fully dependent on any single employer or industry. That demand foundation is why rents at $2,955 can hold, even if they cannot carry a financed purchase.

The combined monthly tax and insurance load on a property at this price point runs $652, based on a state-average effective property tax rate of 0.73% and an insurance rate of 0.17%, against an annual tax bill of $6,349 and insurance of $1,479. California's effective property tax rate is flagged as normal relative to other states, which is a quiet tailwind compared to what an investor would face in Texas or Illinois. Proposition 13 limits on assessed value increases are also a real benefit for long-hold investors in this state, as your effective tax rate can improve relative to market value over time. That said, the rate cited here is a state-average estimate and actual county and township rates will vary, so verify the specific parcel's assessed value and applicable rate before closing.

The concentration risk worth flagging is California-specific regulatory exposure. The state's tenant protection laws, including AB 1482 rent caps on qualifying properties and local eviction controls in some jurisdictions within the county, are a real operational consideration. If you are modeling rent growth, the statutory cap of CPI plus 5% (with a 10% ceiling) applies to many multi-family units, and in a low-inflation environment that constrains the upside that makes the appreciation thesis work. On the demand side, affordability at 5 out of 100 means you are drawing from a narrower pool of qualified renters, which can extend vacancy between tenancies even if the broader market is tight.

Compared to the neighboring counties in this data set, Ventura is not the cheapest or the most expensive option. Yolo County at $608,368 median and a rent-to-price ratio of 0.0441 offers modestly better yield math and scores 39 overall versus Ventura's 38. Contra Costa County at $765,618 median and a ratio of 0.0437 also edges out Ventura on yield and carries nearly the same overall score of 37. San Francisco County at $1.245 million median and a ratio of 0.0355 is worse on yield and more expensive to enter. Mariposa County at $386,152 median offers lower entry but without rent data to evaluate yield, and Trinity County at $245,830 scores 36 overall. If your primary goal is yield or a more accessible entry price, Yolo or Contra Costa will likely pencil better than Ventura on a financed basis. Ventura makes more sense than its neighbors when you specifically want coastal Southern California exposure, believe in the long-term supply constraint thesis for that geography, and can carry the monthly deficit without financial stress. That is a narrow investor profile, but it is a real one.

Last analyzed October 19, 2026. Based on the latest available Zillow and Census data for Ventura County.

Scenario comparison

Same $2,955/mo rent assumption, 20% down, 6.85% rate. What changes is the acquisition price.
ScenarioPurchase priceMonthly cash flowCap rateCash-on-cash
75% of median
value-add or distressed
$652,345-$1,498/mo3.5%-12.0%
Median
typical MLS deal
$869,794-$2,638/mo2.6%-15.8%
125% of median
newer / premium
$1,087,242-$3,778/mo2.1%-18.1%

Price History

Median Home Price

Median Rent

Historical data from Zillow ZHVI/ZORI

Quick Investment Calculator

20%
5%50%100%

Purchase

Purchase Price$869,794
Down Payment (20%)$173,959
Loan Amount$695,835
Interest Rate6.85%

Monthly Cash Flow

Gross Rent+$2,955
Monthly P&I-$4,560
Est. Expenses (35%)-$1,034
Net Cash Flow-$2,638/mo
2.6%
Cap Rate (all cash)
-15.8%
Cash-on-Cash Return
4.08%
Rent-to-Price Ratio
Negative leverage: At 6.85% rates, borrowing costs exceed the 2.6% cap rate. All-cash buyers may see better returns.

* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.

Score Breakdown

Overall Investment Score
38/100
38
Cash Flow(30%)
31/100

Based on 4.08% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.

Appreciation(25%)
61/100

Based on 1.1% YoY price growth. Moderate growth (3-8%) scores highest.

Stability(25%)
50/100

Population data not available.

Affordability(20%)
5/100

Based on price relative to estimated local incomes.

Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.

Investment Outlook

Strengths

  • +Complete rent data available

Challenges

  • -Below-average rent-to-price ratio (4.08%)
  • -Negative cash flow at typical financing (-$2,638/mo)
  • -Negative leverage (cap rate 2.6% < mortgage rate 6.9%)
  • -High price-to-income ratio makes financing challenging

Economic Indicators

Population
842,009
Median Income
—
Data pending
Unemployment Rate
—
Data pending
Price-to-Income
—
Data pending

Who this market fits

Best for
  • +All-cash buyers: removing debt service flips the cap rate to actual yield
Skip if
  • −You need positive cash flow on day one at typical leverage
  • −You can't tolerate negative leverage (cap rate below mortgage rate today)
  • −You rely on FHA-style financing: prices are stretched relative to local incomes
  • −You want a market with broad institutional consensus on fundamentals

Compare to Nearby Counties

CountyVerdict
MariposaCA
40$386,152Est. pending—AvoidView
YoloCA
39$608,368$2,2374.41%AvoidView
CurrentVenturaCA
38$869,794$2,9554.08%Avoid
Contra CostaCA
37$765,618$2,7904.37%AvoidView
San FranciscoCA
37$1,245,307$3,6803.55%AvoidView
TrinityCA
36$245,830Est. pending—AvoidView

Section 8 in Ventura County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.

The Bottom Line

AvoidVentura may be challenging for traditional rentals. High prices or low rents make cash flow difficult.

Ventura County in California scores 38/100, ranking #761 of 1,000 US counties (top 97%). At 20% down and current rates, a median-priced rental loses about $2638/month; the 4.08% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.

Monthly Cash Flow
$-2,638/mo
Cap Rate
2.6%
Cash-on-Cash
-15.8%

Related markets

Average rent by city in Ventura County

Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.

Frequently asked questions

The average cap rate in Ventura County is 2.65%, which is quite low and indicates limited cash-flow potential for typical buy-and-hold investors. This low cap rate reflects the county's high median home price of $869,794 relative to rental income.

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