Flagler market analysis
Flagler County sits at a 4.19% cap rate and a gross rent-to-price ratio of 0.54% per month (6.44% annualized), which places it squarely in the middle ground between a cash-flow market and an appreciation play, leaning slightly toward the latter. The model underwrite at 6.85% financing produces a monthly mortgage of $1,836 against $1,881 in median rent, leaving estimated expenses of $658 to absorb before you even get to debt service. The result is a projected cash-on-cash return of -9.13% and monthly cash flow of -$613 on a 20% down payment of $70,053. That is not a rounding error, it is a structural deficit at current rates, and any investor who needs the property to carry itself from day one will find this market unworkable at the median price point. Year-over-year home prices are essentially flat at -0.19%, so there is no near-term appreciation tailwind to paper over the carrying cost either. The cash flow score of 64 out of 100 sounds optimistic relative to those numbers; it likely reflects the rent-to-price ratio relative to other Florida counties rather than the absolute cash flow position, which is negative.
This market suits an appreciation-oriented buyer who can tolerate a moderate monthly loss and has a long enough hold period to benefit from price recovery, or an all-cash or low-leverage buyer who can get the debt service out of the equation entirely. At an all-cash cap rate of 4.19%, even the unleveraged return is modest, but it at least pencils positive. A value-add operator who can push rents meaningfully above the $1,881 median, through renovation or repositioning into a higher-demand segment, has a clearer path to making the numbers work. The affordability index of 55 and the same overall score suggest this is not a screaming deal, and the 36th percentile national ranking (501 out of 1,000 counties) confirms it is a median-tier market, not an overlooked gem.
No economic anchor data was provided for Flagler, so the employer and industry composition of local rental demand is outside the scope of this analysis. What the population figure of 117,515 does suggest is a smaller coastal county, and coastal Florida markets at this price point ($350,266 median) tend to attract a mix of retirees, remote workers, and seasonal residents rather than a deep pool of workforce renters, which can create occupancy variability not captured in the median rent figure.
The combined monthly tax and insurance burden is $455, using state-average effective rates of 0.89% for property tax and 0.67% for insurance. Florida's insurance rate deserves attention independent of the flag: at 0.67% of home value, annual insurance on this median-priced property runs $2,347. That is already baked into the $658 monthly expense estimate, but underwriters should verify actual quotes aggressively in any coastal or near-coastal Florida submarket, as carrier withdrawals and rate increases in recent years mean the state-average figure may understate your real cost at the property level. The property tax rate of 0.89% carries a "normal" flag and, per the data source, represents a state-average estimate; actual county and township assessments can differ, so pull the Flagler County property appraiser's current millage rate before closing your model.
The primary risks here are concentration and rate sensitivity. The negative cash-on-cash return exists entirely because of the gap between a 6.85% mortgage rate and a 4.19% cap rate. If rates move higher, the deficit widens. If the local price base does not appreciate, the investor is subsidizing the tenant's housing with no equity growth to show for it. A smaller coastal county also carries concentration risk: if one large employer exits or if the remote-worker migration trend reverses, the rental demand cushion is thinner than in a diversified metro.
Against the neighboring counties provided, Flagler is neither the cheapest nor the best-yielding option. Putnam County, at a $210,747 median price and a 7.79% gross rent-to-price ratio, offers meaningfully better raw yield and carries an overall score of 57, outranking Flagler's 55. Clay County at $331,840 median and a 6.60% gross ratio is priced lower than Flagler with a slightly better yield. Escambia County at $273,928 and 6.99% gross yield also outperforms Flagler on the rent-to-price metric with a lower entry price. The only clear reason to choose Flagler over these alternatives is a specific thesis about coastal northeast Florida appreciation, proximity to Palm Coast's growth corridor, or asset quality factors not captured in county-level medians. On the numbers as presented, an investor prioritizing yield should look at Putnam or Escambia before committing capital to Flagler.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $262,700 | -$154/mo | 5.6% | -3.1% |
Median typical MLS deal | $350,266 | -$613/mo | 4.2% | -9.1% |
125% of median newer / premium | $437,833 | -$1,072/mo | 3.4% | -12.8% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.44% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -0.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Complete rent data available
Challenges
- -Declining home values (-0.2% YoY)
- -Negative cash flow at typical financing (-$613/mo)
- -Negative leverage (cap rate 4.2% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Flagler County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Flagler County in Florida scores 55/100, ranking #501 of 1,000 US counties (top 64%). At 20% down and current rates, a median-priced rental loses about $613/month; the 6.44% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.