Holmes County
Market Snapshot
Holmes market analysis
Holmes County sits at a median home price of $189,067, down 1.66% year-over-year, making it one of the more affordable entry points in Florida's panhandle region. The affordability index of 89 and a statewide rank of 7th out of 67 counties confirm this is genuinely cheap relative to the state. The problem is that the cash flow score registers at zero, and cap rate and cash-on-cash return figures are unpopulated, which signals that rents in this market do not clear a convincing return at current financing costs. At a 6.85% interest rate on a $189,067 purchase with $37,813 down, the debt service alone creates a significant hurdle. This is a market sitting squarely at the difficult middle ground: affordable enough to attract attention, but not generating the rent multiples that would make it a straightforward cash-flow buy, and not appreciating fast enough to make a buy-and-hold appreciation case.
The appreciation score of 42 out of 100 and a price decline of 1.66% over the past year make Holmes a poor fit for the pure appreciation investor. The stability score of 50 suggests median volatility, nothing that commands a premium and nothing that offers a defensive floor. The cash-flow investor faces the same structural problem most small rural Florida counties present: low prices, but rents that don't scale proportionally. Without a positive cash flow score or populated rent data, an investor cannot underwrite this market with confidence on yield alone. The investor most likely to extract value here is the value-add operator who can buy below the $189,067 median, force appreciation through renovation, and either refinance or sell into a thin local buyer pool. Even then, exit liquidity in a county of 19,529 people is a real constraint, and any value-add thesis has to account for how long an asset sits before it trades.
No economic anchors or employer data were provided for Holmes County. What the population figure does communicate is concentration risk: at under 20,000 residents, the rental demand pool is shallow. A single employer contraction, a demographic shift, or an outmigration trend, none of which can be quantified from the provided data, can move local vacancy meaningfully. Investors accustomed to underwriting thin markets know that absorption of vacant units takes time when the renter universe is small, and Holmes offers no buffer from scale.
On carrying costs, the combined monthly tax and insurance figure of $246 is relatively contained. The state-average effective property tax rate of 0.89% is flagged as normal, meaning it sits in a middle range that doesn't distort the underwrite in either direction. That said, the note attached to this figure is worth taking seriously: the 0.89% is a state-average estimate from Tax Foundation 2024 data, and actual Holmes County or township-level rates may differ. Pull the county tax roll before closing. The insurance rate of 0.67% annualized translates to $1,267 annually, which is meaningful but not punishing. Florida panhandle counties can carry higher wind and flood exposure depending on specific parcel location, so insurance quotes on individual properties should be run early in due diligence, not treated as a line item to refine at closing.
The primary risks here are concentration and liquidity. A county of fewer than 20,000 people has a thin resale market and a limited renter base. If you need to exit quickly, you are selling into a small buyer pool. Regulatory risk is not flagged by the data, and vacancy or crime figures are not provided, so those cannot be assessed here.
Against its neighbors, Holmes's $189,067 median is the lowest entry point in the comparison set. Putnam County at $210,747 carries a gross rent-to-price ratio of 7.79%, Escambia at $273,928 runs 6.99%, and Santa Rosa at $343,674 comes in at 6.91%. Columbia County at $265,072 yields 6.51% and Leon at $284,858 yields 6.15%. Holmes has no rent-to-price ratio in the data, but its cash flow score of zero against Putnam's score of 57 and overall score of 57 suggests Putnam is almost certainly generating better yield on a larger price, which is a meaningful signal. An investor with $37,000 to $40,000 available for a down payment would likely find a more actionable cash-flow underwrite in Putnam County, with comparable overall scores and documented rent multiples. Holmes makes more sense than its neighbors only if an investor has a specific distressed acquisition at a price point meaningfully below $189,067, a property that can be repositioned, and a willingness to hold in a thin market for an extended period. At the median, the numbers do not yet tell a compelling story.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -1.7% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-1.7% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
The Bottom Line
Holmes County in Florida scores 59/100, ranking #402 of 1,000 US counties (top 51%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
Related markets
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Head-to-head comparisons
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Frequently asked questions
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