Gordon market analysis
Gordon County, Georgia sits at a median home price of $275,356 and a median rent of $1,615, producing a rent-to-price ratio of 7.04%. That ratio places it firmly in the middle zone between pure cash-flow and pure appreciation plays. The cap rate of 4.58% is serviceable but not exceptional, and the underwriting math at a 6.85% interest rate makes that tension concrete: a 20% down payment generates a monthly mortgage of $1,443, estimated expenses of $565, and a modeled cash flow of negative $393, translating to a cash-on-cash return of negative 7.45%. Appreciation, by contrast, looks more interesting: home prices rose 3.06% year-over-year, and the appreciation score of 80 out of 100 puts Gordon in the upper tier for Georgia. The affordability index of 71 and a median price under $280,000 suggest there is still room for price growth without the market having already priced that expectation in fully. Nationally, Gordon ranks 183rd out of 1,000 counties analyzed, landing in the 77th percentile overall.
At current financing costs, this county rewards the patient appreciation buyer or the operator who can move the cash-flow needle rather than the investor seeking immediate income. A pure buy-and-hold cash-flow buyer relying on leverage at market rates will be underwater from day one at the modeled assumptions. The math changes if you can push rents above $1,615 through value-add improvements, bring more equity to close to compress the mortgage payment, or if rates decline and refinancing becomes available. The appreciation score of 80, combined with an overall score of 68 and a stability score of only 50, suggests this is a market with upside potential but meaningful volatility risk. That 50 stability score deserves attention: it implies the rental demand and income base here are less predictable than in deeper metro markets, which should show up in your vacancy assumptions when you underwrite.
The economic context matters here. Gordon County is anchored by its proximity to Calhoun, Georgia, which has historically been one of the country's most concentrated carpet and flooring manufacturing centers. That industrial heritage creates a specific kind of workforce rental demand, blue-collar, trade-oriented, and cyclically sensitive to housing and construction cycles. Job stability in manufacturing towns tends to compress during housing downturns precisely when rental vacancies can spike, which is likely part of what that stability score of 50 is reflecting. Investors who understand that dynamic and price their vacancy assumptions accordingly can still find the market workable, particularly if they are targeting the workforce housing segment directly.
On carry costs, the combined monthly tax and insurance figure of $294 is already baked into the $565 estimated expenses figure in the model. Georgia's state-average effective property tax rate of 0.92% is flagged as normal, meaning it is neither a tailwind nor a drag that deserves special treatment relative to peer states, though the honest caveat is that 0.92% is a state-average estimate and your actual Gordon County or township rate may differ. Insurance at an estimated 0.36% annualized is relatively contained. Neither number is a surprise to underwrite around, but together they consume $294 of monthly gross rent on a $1,615 unit, roughly 18% of revenue before debt service, which is consistent with Georgia buy-and-hold norms.
The comparison to neighboring counties sharpens the positioning decision. Toombs County (overall score 72) and Tattnall County (overall score 71) both score slightly higher overall than Gordon's 68, with Toombs at a median price of $169,068 and Tattnall at $188,123. An investor prioritizing cash flow and lower entry cost should look at those two first, since significantly lower acquisition prices with similar market depth can improve leverage math considerably. Lee County (overall score 66) offers a slightly higher rent-to-price ratio of 7.68% versus Gordon's 7.04% and a similar median price of $266,123, but scores below Gordon overall. Cook County and Chattahoochee County both carry prices well below $200,000 but score 68 and 64 respectively, with no rent data provided, making them harder to underwrite with confidence. Gordon's case over its neighbors rests primarily on its appreciation score of 80, which is the highest in this peer group. If your thesis is price appreciation over a five-to-seven year hold with value-add upside on rents, Gordon earns its place. If you need the deal to cash-flow from month one at current rates, the lower-priced neighbors with similar or better overall scores are the more defensible entry point.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $206,517 | -$33/mo | 6.1% | -0.8% |
Median typical MLS deal | $275,356 | -$393/mo | 4.6% | -7.5% |
125% of median newer / premium | $344,195 | -$754/mo | 3.7% | -11.4% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.04% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 3.1% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.04%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$393/mo)
- -Negative leverage (cap rate 4.6% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Gordon County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Gordon County in Georgia scores 68/100, ranking #183 of 1,000 US counties (top 23%). At 20% down and current rates, a median-priced rental loses about $393/month; the 7.04% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.