Houston market analysis
Houston County sits at a 7.07% gross rent-to-price ratio, which places it squarely in the middle of the cash-flow-versus-appreciation spectrum, leaning slightly toward appreciation. The median home price of $256,798 against $1,513 in monthly rent produces a 4.6% cap rate, which is serviceable but not exceptional. At a 6.85% financing rate with 20% down, the model underwrites to a negative $363 monthly cash flow and a cash-on-cash return of -7.38%. That number tells you this is not a plug-and-play cash-flow market at current rates. The appreciation score of 79 out of 100 and year-over-year price growth of 2.86% suggest the market is moving, but not at a pace that rescues the carry from negative territory on day one. The county ranks 183rd nationally out of 1,000 counties tracked, placing it in the 77th percentile overall, which reflects a market that is genuinely above average without being exceptional in any single dimension.
The negative cash-on-cash figure will filter out buyers who need immediate income from a single leveraged property. This market fits two profiles better than a pure cash-flow operator: first, an appreciation-oriented buy-and-hold investor who can tolerate a modest monthly carry loss in exchange for price appreciation and a 79 appreciation score, particularly if they have other income to offset the shortfall; second, a value-add operator who can force equity through renovation and push rents above the $1,513 median, compressing the effective price-to-rent ratio on their specific asset. An investor underwriting at 25% or 30% down would reduce the monthly mortgage from $1,346, potentially narrowing or closing the cash-flow gap, though the fundamental rent-to-price relationship limits how far that math can move without a below-market acquisition.
The monthly tax and insurance load on this market comes to $274, which is a meaningful but not punishing line item. At a Georgia state-average effective property tax rate of 0.92% (a state-average estimate per Tax Foundation 2024 data, with the caveat that your specific county or township rate may differ), the annualized tax bill runs $2,363. That rate is flagged as normal, meaning it is neither a tailwind nor a headwind that warrants special attention, but it does consume roughly 18% of gross monthly rent on its own. Combined with $77 in monthly insurance, the $274 combined figure should sit clearly on your underwrite before you pencil in management, maintenance, and vacancy. These costs are already embedded in the $530 estimated monthly expenses used to produce the -$363 cash-flow figure above.
The affordability index of 75 and affordability score of 75 out of 100 indicate that Houston County remains accessible relative to national norms, which supports tenant demand over time. Markets where homes are affordable tend to retain population and avoid the demand destruction that hits high-cost metros when rates rise. The stability score of 50 is the weakest number in the county's profile and is the one figure that deserves scrutiny before committing capital. It suggests some volatility or concentration risk in the local economy that an investor should investigate further, whether that is employer concentration, demographic trends, or cyclical sensitivity.
Comparing Houston to its immediate neighbors sharpens the picture. Lee County, at a median of $266,123 and median rent of $1,703, produces a 7.68% gross rent-to-price ratio, a full 61 basis points above Houston, and it carries an overall score of 66. The rent-to-price math in Lee is meaningfully better for a cash-flow-focused buyer, even though the overall score is lower, which likely reflects other factors such as scale, liquidity, or stability. Tattnall County scores 71 overall at a $188,123 median, and Toombs County scores 72 at $169,068, both offering lower entry prices that may allow investors to reach cash-flow neutrality or better at the same rate environment. Chattahoochee County prices in at $138,388 with a 64 overall score, the cheapest entry point in the peer group but also the lowest rated. Cook County at $157,160 and a 68 overall score matches Houston's overall rating at roughly 60% of the price, a ratio that cash-flow buyers will find hard to ignore. Houston makes the most sense over its neighbors when an investor prioritizes price appreciation, market depth, and tenant quality that tends to correlate with a larger, more economically developed county, accepting that the rent-to-price ratio requires either a below-market purchase, a value-add angle, or a willingness to carry a modest loss while waiting for appreciation and rent growth to close the gap.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $192,598 | -$26/mo | 6.1% | -0.7% |
Median typical MLS deal | $256,798 | -$363/mo | 4.6% | -7.4% |
125% of median newer / premium | $320,997 | -$699/mo | 3.7% | -11.4% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 7.07% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 2.9% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (7.07%)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$363/mo)
- -Negative leverage (cap rate 4.6% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Value-add operators who can buy below median and force rent up
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Houston County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Houston County in Georgia scores 68/100, ranking #183 of 1,000 US counties (top 23%). At 20% down and current rates, a median-priced rental loses about $363/month; the 7.07% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.