Champaign market analysis
Champaign County sits at a gross rent-to-price ratio of 6.99%, which lands it squarely in the middle of the cash-flow versus appreciation spectrum, leaning toward appreciation. The 4.55% cap rate reflects a market where purchase prices have moved faster than rents, and the modeled cash-on-cash return of -7.57% at a 6.85% rate with 20% down makes clear that this is not a market where leverage works in your favor right now, at least not on a standard buy-and-hold with a conventional mortgage. Median home price is $238,398 against median rent of $1,389, and year-over-year price growth of 5.03% is real and above most inflation benchmarks. The market scores an 86 on appreciation and 70 on cash flow, which is an honest summary of the tradeoff: you are buying growth, not day-one income.
For a cash-flow buyer, the numbers as modeled do not clear the bar. Monthly mortgage at $1,250 plus estimated expenses of $486 puts total monthly carry at $1,736, against $1,389 in rent, producing a $346 monthly deficit before any vacancy. The only paths to positive cash flow here are a larger down payment that reduces mortgage service, below-median acquisition prices, or a value-add approach where rents can be pushed above market. A value-add operator who can acquire distressed product at a discount to the $238K median and reposition it above the $1,389 rent benchmark has the most realistic angle. For a pure appreciation buyer with a long hold horizon and the ability to absorb negative carry, the 5.03% annual price growth and 86 appreciation score make this one of the better bets in Illinois.
Champaign County is home to the University of Illinois Urbana-Champaign, which creates a structurally consistent rental demand pool anchored by students, faculty, and university-adjacent staff. That institutional anchor matters for stability in ways that a simple population number of 206,525 does not fully capture: enrollment-driven demand tends to persist across economic cycles in ways that purely employment-driven markets do not. The county's overall stability score of 50, however, suggests that university dependence cuts both ways. Concentration in a single anchor creates a ceiling on diversification, and rental demand can be seasonal and concentrated in specific property types and locations proximate to campus.
Property tax deserves its own line on your underwrite here. Illinois carries a state-average effective property tax rate of 2.27%, flagged as very high, and on a $238,398 purchase that translates to $5,412 in annual taxes. Combined with $644 in estimated annual insurance, monthly tax and insurance runs $505, which is not a rounding error when gross rent is $1,389. That $505 alone represents 36% of gross rent before debt service or maintenance. The note on the data is worth repeating: 2.27% is a state-average estimate from Tax Foundation 2024, and county and township rates in Illinois can differ materially, sometimes significantly higher in specific jurisdictions. Before underwriting any specific acquisition, verify the actual assessed value and millage rate at the parcel level. Illinois property tax is the single largest structural headwind in this market.
The stability score of 50 is the risk flag most worth monitoring. University towns can experience enrollment-driven demand swings, and any sustained decline in student headcount, whether from demographic shifts, remote learning policy, or competition from other institutions, would compress rental demand without a diversified economic base to absorb it. The data does not provide vacancy statistics, so this is a directional concern rather than a quantified risk, but a single-anchor economy at this scale warrants due diligence on enrollment trends before committing capital.
Against its neighbors, Champaign holds a clear position. Kankakee County at $211,066 median and a rent-to-price ratio of 7.44% offers marginally better raw yield, and Williamson County at $152,606 median and 8.39% ratio is the highest-yield option in this peer group, though at a much smaller and less liquid market. Cook County at 8.06% ratio and $2,113 median rent offers better yield metrics than Champaign but at $314,517 median price with Chicago-specific regulatory and tax exposure. McHenry County at 7.26% ratio sits between the two on yield but at $349,331 median requires significantly more capital. Champaign makes the most sense over these neighbors when the investor's thesis is appreciation and institutional-anchor stability at a manageable entry price, not when the primary goal is cash-flow yield from day one. If yield is the priority, Kankakee or Williamson deserve a harder look first.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $178,799 | -$34/mo | 6.1% | -1.0% |
Median typical MLS deal | $238,398 | -$346/mo | 4.5% | -7.6% |
125% of median newer / premium | $297,998 | -$659/mo | 3.6% | -11.5% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 6.99% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on 5.0% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Above-average rent-to-price ratio (6.99%)
- +Strong price appreciation (+5.0% YoY)
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Negative cash flow at typical financing (-$346/mo)
- -Negative leverage (cap rate 4.5% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +Appreciation buyers: YoY growth is meaningfully above the long-run average
- +Patient holders willing to accept negative carry for equity gains
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- +Institutional or out-of-state investors who target appreciation markets
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Champaign County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Champaign County in Illinois scores 71/100, ranking #138 of 1,000 US counties (top 18%). At 20% down and current rates, a median-priced rental loses about $346/month; the 6.99% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.
Related markets
Markets like Champaign with stronger cash flow
Cheaper alternatives to Champaign
Average rent by city in Champaign County
- Average rent in Champaign$1,541/mo
Typical asking rent across each city's ZIP codes (Zillow Observed Rent Index). Open a city for rent by ZIP and bedroom count.