Carter County
Market Snapshot
Carter market analysis
Carter County, Kentucky sits at a median home price of $160,550 with home values down 6.7% year-over-year, placing it in the bottom quintile nationally at the 19th percentile across 1,000 counties ranked. The affordability index of 96 is the one genuinely bright number here, reflecting a market where entry costs are low relative to income. But the investment estimate data tells a harder story: cap rate, cash-on-cash return, and estimated cash flow all come back at zero, meaning the model cannot construct a workable rental return at current rents and a 6.85% rate on a $160,550 purchase with $32,110 down. The appreciation score of 12 out of 100 and declining prices confirm this is not a market being bid up by outside capital. Carter scores 48 overall and ranks 88th out of 120 Kentucky counties, which means roughly a quarter of the state's counties look worse, but three-quarters look better.
The investor profile this market does not suit right now is arguably the more useful starting point. A cash-flow buyer running numbers at a 6.85% rate is going to struggle to make a pencil-out deal at $160,550, which is why the cash-flow score lands at zero. An appreciation buyer has nothing to grab onto with prices falling 6.7% on a one-year basis and an appreciation score of 12. The most plausible use case is a deep value-add operator who can acquire significantly below the $160,550 median, force value through renovation, and either hold for yield at a basis well under market or exit to an owner-occupant. The affordability index of 96 does at least suggest a supply of potential tenants for whom renting is the realistic option. But any investor who needs the deal to work at close, without a meaningful discount to median, should understand the current data does not support that expectation.
No economic anchors or employer data were provided for Carter County, so the underlying drivers of rental demand and job stability cannot be assessed from the available inputs. That gap is itself a data point worth acknowledging: markets this size (population 26,671) often depend on a narrow employment base, and without visibility into what anchors the local economy, underwriting rental demand requires local reconnaissance the model cannot substitute for.
On carry costs, the combined monthly tax and insurance figure of $159 is manageable at this price point. The state-average effective property tax rate of 0.86% falls in the normal range, so it is not a line item that distorts the underwrite the way a high-tax state would. Bear in mind this is a state-average estimate; actual Carter County or township rates may differ, and confirming the real assessed rate before closing is standard practice. The insurance rate of 0.33% adds $530 annually. Together these are not the problem here. The problem is on the revenue side, not the carry cost side.
The risk picture that does emerge from the data is concentration and scale. A population of 26,671 means the rental pool is thin, vacancy exposure on any single property is proportionally large, and a single employer contraction can move the whole market. Prices already falling 6.7% year-over-year in a low-price market is a warning signal worth taking seriously, not because one year of data is conclusive, but because it is consistent with a market losing residents or purchasing power rather than gaining them.
Among the five neighboring counties, Carter's $160,550 median sits in the middle of the range. Crittenden ($119,603, score 48) and Estill ($124,506, score 45) offer lower entry points at roughly comparable or slightly weaker scores, making them alternatives for an investor whose primary thesis is buying cheap. Whitley County ($148,725, score 47) is similar in price and marginally weaker on score. Marshall ($204,272, score 46) costs more and scores worse, a combination that is hard to justify. Bourbon County ($245,392, score 51) is the only neighbor with a materially better overall score, and at three points higher it is worth examining if a higher price point is acceptable. The honest read across this peer group is that Carter is not obviously inferior to its neighbors on score, but none of them score above 51, meaning this is a region where the investment case for any county requires a deal-specific thesis rather than broad market tailwinds.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on -6.7% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Declining home values (-6.7% YoY)
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Carter County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Carter County in Kentucky scores 48/100, ranking #634 of 1,000 US counties (top 81%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.
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