Bourbon market analysis
Bourbon County's numbers tell a straightforward story: this is a low-yield, low-appreciation market that doesn't do either job particularly well. The gross rent-to-price ratio sits at 4.75%, which translates to a cap rate of 3.09% once expenses are factored in. At a 6.85% financing rate on a 20% down, the modeled cash flow is negative $689 per month, producing a cash-on-cash return of -13.91%. Those aren't rounding errors, they're structural. Median home prices are $258,445 against median rents of $1,023, and prices actually declined 4.27% year-over-year, so neither the income side nor the appreciation side is compensating for the carry cost. The affordability index of 75 is the one bright spot, suggesting prices are still accessible relative to incomes, but affordability alone doesn't make a deal pencil.
The cash-flow buyer has little reason to stop here. A -$689 monthly hole requires either a significant price reduction from list, a value-add play that lifts rents materially above the $1,023 median, or an all-cash purchase that eliminates the mortgage drag. Even then, a 3.09% cap rate is thin for a county with a population of 20,228 and a 17th-percentile national ranking. The appreciation buyer fares no better: a -4.27% year-over-year price decline, a 29 appreciation score, and a market ranked 92nd out of 120 Kentucky counties don't suggest a repositioning thesis. The most defensible use case is a value-add operator who can buy well below the $258,445 median, renovate to push rents above the market average, and refinance or sell into a slightly improved basis. That's a workable strategy in almost any market, but it requires execution discipline that the base-case numbers here don't forgive.
No economic anchor data was provided for Bourbon County, so job-base concentration and employer-driven rental demand cannot be assessed from this dataset.
The $256 monthly tax-and-insurance figure is material but not punishing. Kentucky's state-average effective property tax rate of 0.86% sits in normal territory and doesn't require special treatment on the underwrite, though the honest caveat applies: that's a state-average estimate and actual Bourbon County or township rates may differ, so pulling the specific assessor data before closing is standard practice. Annual property tax is modeled at $2,223 and insurance at $853, totaling $3,076 per year. Combined with a $1,355 monthly mortgage and $358 in other estimated expenses, gross monthly carry is $1,969 against $1,023 in rent. The math is that simple and that stubborn.
The primary risk here is scale. A 20,228-person county means the rental pool is shallow. If a landlord owns multiple units and tenant turnover coincides, vacancy exposure is disproportionate to what you'd face in a larger market. There's no vacancy data in this dataset to quantify the rate, but small-county concentration risk is real and should inform how many doors an investor accumulates here before diversifying geographically.
Against the provided comparison counties, Bourbon is the most expensive by a wide margin. Whitley County's median is $148,725, Crittenden's is $119,603, Muhlenberg's is $132,697, and Estill's is $124,506, all with overall scores within two points of Bourbon's 47. Marshall County at $204,272 is the closest price comp and scores a 46. If the investment thesis is cash flow, every neighbor listed here offers a lower entry price with comparable market scores, which typically means a better rent-to-price ratio and a less negative or possibly positive cash-on-cash return at the same financing terms. The case for choosing Bourbon over a neighbor is narrow: it applies primarily to investors who have a specific local knowledge edge, an off-market deal at a significant discount to the $258,445 median, or a value-add asset that the broader market has mispriced. On a straight market-selection basis, the numbers favor the lower-priced neighboring counties.
Scenario comparison
| Scenario | Purchase price | Monthly cash flow | Cap rate | Cash-on-cash |
|---|---|---|---|---|
75% of median value-add or distressed | $193,834 | -$351/mo | 4.1% | -9.4% |
Median typical MLS deal | $258,445 | -$689/mo | 3.1% | -13.9% |
125% of median newer / premium | $323,056 | -$1,028/mo | 2.5% | -16.6% |
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Quick Investment Calculator
Purchase
Monthly Cash Flow
* Based on county median values. 35% expenses include taxes, insurance, maintenance, vacancy, and property management. Actual results vary by property.
Score Breakdown
Based on 4.75% rent-to-price ratio. Higher ratios indicate stronger cash flow potential.
Based on -4.3% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
- +Complete rent data available
Challenges
- -Below-average rent-to-price ratio (4.75%)
- -Declining home values (-4.3% YoY)
- -Negative cash flow at typical financing (-$689/mo)
- -Negative leverage (cap rate 3.1% < mortgage rate 6.9%)
Economic Indicators
Who this market fits
- +All-cash buyers: removing debt service flips the cap rate to actual yield
- −You need positive cash flow on day one at typical leverage
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
- −You expect appreciation to carry the deal, but prices have declined year over year
Compare to Nearby Counties
Section 8 in Bourbon County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Bourbon County in Kentucky scores 47/100, ranking #652 of 1,000 US counties (top 83%). At 20% down and current rates, a median-priced rental loses about $689/month; the 4.75% gross rent-to-price ratio doesn't survive debt service. The thesis here is appreciation, value-add, house hacking, or all-cash.