Greenup market analysis
Greenup County sits at a median home price of $158,959, making it one of the more affordable entry points in Kentucky and nationally, where it ranks in the 77th percentile across 1,000 counties scored. Year-over-year appreciation came in at 1.17%, which is modest by any measure. The appreciation score of 62 is serviceable but not a headline number, and the affordability index of 96 confirms that buying power relative to local incomes is near parity. The cash flow score registered zero, which tells you the rent-to-price math here is not producing surplus after debt service at current rates. With the interest rate assumption at 6.85% and no offsetting cash flow cushion visible in the data, Greenup sits squarely in the territory where you are buying for affordability and potential value-add, not for a check arriving each month.
The investor this market suits best is a value-add operator who can manufacture spread between acquisition cost and rent through renovation or repositioning, or a patient appreciation buyer who wants a low basis and can absorb neutral or slightly negative cash flow while holding. At $158,959 the absolute dollar exposure is low enough that a thin or breakeven cash flow position is more manageable than it would be in a $250,000 market. A pure cash-flow buyer running 25% down at 6.85% on this asset needs to scrutinize rents very carefully before committing; the zero cash flow score signals the spread is not there on a plain-vanilla acquisition without adding value. The affordability score of 96 does suggest that local renters have meaningful purchasing power relative to incomes, which is a useful indicator that the renter pool is real and not artificially compressed by poverty.
On carry costs, the combined monthly tax and insurance estimate lands at $158, representing roughly $1,892 annually. The state-average effective property tax rate is 0.86%, flagged as normal, so it is not a line item that distorts your underwrite materially in either direction. Keep in mind that figure is a state-average estimate from Tax Foundation 2024 data, and actual Greenup County or township rates may differ, so confirm the local millage before you close. Insurance at 0.33% annually adds $525 per year, which is relatively contained. These carry costs, taken together, are not the reason cash flow is difficult here; the purchase price and rate environment are doing that work. The tax and insurance burden at this price point is actually one of the more manageable cost structures you will find in the state.
Greenup's stability score of 50 is the number that deserves the most investor attention. It sits at the midpoint, neither flagging obvious distress nor projecting durability. With a population of 35,853, this is a small market, and small markets carry concentration risk that larger metros do not. If a major employer reduces headcount or a local industry contracts, rental demand has fewer alternative sources to absorb the shock. No economic anchor data was provided for Greenup, so no specific employer analysis can be applied here, but the population size alone warrants scrutiny of the local employment base before committing capital. A 35,000-person county with muted appreciation and neutral cash flow needs a credible demand story to justify the hold.
Compared to its neighbors, Greenup's $158,959 median is the lowest in the peer set. Green County prices at $183,013 with a similar overall score of 67. Christian County at $202,378 has a rent-to-price ratio of 0.0669, which is a meaningfully better gross yield profile than what Greenup's zero cash flow score implies. Jefferson County, at $253,804 and a rent-to-price ratio of 0.0638, is the Louisville market, offering scale and liquidity but at a 60% price premium over Greenup. Harrison and Gallatin counties both score 70, a notch above Greenup's 68, at prices of $227,218 and $221,357 respectively. The case for Greenup over these neighbors comes down almost entirely to entry price and basis management. If you are deploying limited capital, want the lowest absolute dollar exposure in Kentucky's ranked county set, and have a renovation or repositioning angle that can push rents, Greenup's price floor is a genuine advantage. If you want a functioning gross yield on a stabilized asset from day one, Christian County's rent-to-price ratio of nearly 6.7% makes a stronger immediate argument than anything the Greenup data currently supports.
Price History
Median Home Price
Median Rent
Historical data from Zillow ZHVI/ZORI
Score Breakdown
Rent data not available for cash flow calculation.
Based on 1.2% YoY price growth. Moderate growth (3-8%) scores highest.
Population data not available.
Based on price relative to estimated local incomes.
Scores are calculated using real Zillow home value and rent data, Census population data, and economic indicators. The weighted average produces the overall investment score. Markets with missing rent data use estimated values based on regional averages.
Investment Outlook
Strengths
- +Affordable relative to local incomes
Challenges
- -Negative leverage (cap rate 0.0% < mortgage rate 6.9%)
- -Limited rent data (estimates used)
Economic Indicators
Who this market fits
- −You can't tolerate negative leverage (cap rate below mortgage rate today)
Compare to Nearby Counties
Section 8 in Greenup County: payment standards by ZIP, PHA waitlist status, and voucher counts are on VoucherMatch, the same HUD dataset with the tenant demand side attached.
The Bottom Line
Greenup County in Kentucky scores 68/100, ranking #183 of 1,000 US counties (top 23%). At 20% down and current rates, a median-priced rental roughly breaks even on cash flow. The deal works on appreciation or with better terms, not on month-one cash flow.